In the first half of the year, successive epidemics in various places, restaurants or restaurants closed down, or closed down their meals, or restricted their flow, etc., caused the catering industry to suffer a huge impact.

According to the data of the National Bureau of Statistics, from January to June 2022, the national catering revenue was 2 trillion yuan, down 7.7% year-on-year, and the catering revenue of units above designated size was 487.9 billion yuan, down 7.8% year-on-year. Focusing on catering listed companies, the performance is even more bleak.

Fourteen companies lost 1.383 billion yuan, and only three made profits.

According to statistics of Yingshang. com, in the first half of 2022, the revenue of 14 listed catering enterprises was 27.7 billion yuan, down 14.7% year-on-year, and the total net profit was 1.383 billion yuan, compared with a profit of 300 million yuan in the same period last year. (Unit: RMB, the exchange rate for converting Hong Kong dollars into RMB is July 1, 2022: HK$ 1 =0.8554 Yuan)

In terms of revenue, only two of the 14 enterprises saw revenue growth, of which Guangzhou Restaurant (603043) increased by 15.54%, Helens Company increased by 0.64%, and the remaining 12 enterprises all declined.

In terms of net profit, only three companies made profits, including 99.9 yuan, 58 million yuan for Guangzhou Restaurant, 21 million yuan for Tongqing Building, and all the other 11 companies lost money, including 5 companies (Haidilao (required area: 900-1,200 square meters), Xiabu Xiabu, Quanjude (002186), Ajisen China and Helen).

Whether it is a sharp drop in revenue or net profit, there is no doubt that the epidemic is the "culprit". In the first half of the year, the epidemic broke out repeatedly all over the country, especially in the first-and second-tier commercial active cities, and many places banned or restricted dining, which caused the catering industry to suffer heavy losses. With the unsealing of Shanghai and the easing of epidemic situation in other cities, the national catering industry gradually recovered its popularity in May and June.

The bleak performance is the influence of "force majeure" under the epidemic prevention and control. If we put aside the performance, the tenacity and innovation of catering enterprises should be seen. They are leading the industry’s transformation. Here, through the semi-annual report of 14 enterprises in 2022, we have insight into the new trend of the catering industry.

Adhere to multi-brand strategy: new brands become the biggest "potential stocks"

Jiumaojiu is one of the few catering enterprises to maintain profitability. Its revenue dropped by 6.1% to 1.899 billion yuan, and its net profit dropped by 69.98% to 57.7 million yuan. Under the multi-brand strategy, the brands of Jiumaojiu have different performances. The scale of the main brand Jiumaojiu Store is shrinking, and the growth of Taier is tired, and the performance of new brands is outstanding. At the same time, in order to optimize the brand combination, two egg pancake brands were sold.

Affected by the epidemic, the revenue contribution of Jiumaojiu Restaurant and Taier Restaurant decreased by 17.9% and 7.4% respectively in the first half of the year. There are only 77 main brand Jiumaojiu restaurant stores, 14 fewer than the same period last year; The growth of Taier brand is full of fatigue, and the turnover rate in the first half of the year decreased from 3.7 times a day in the same period last year to 2.9 times.

It is worth noting that the new brand "Chongqing Hot Pot Factory" launched in 2019 has the most outstanding performance. In the first half of this year, its revenue increased by nearly 4.7 times year-on-year, from 17.5 million yuan in the same period in 2021 to 81.6 million yuan. Mainly in the past year, the brand added 8 stores (2 in the first half of the year); The turnover rate has also increased from 2.2 in the same period last year to 2.4 in the same period in 2022.

Chongqing Hot Pot Factory Store, Source: Junyi Wanbang Plaza

Jiumaojiu said that it will continue to follow the multi-brand and multi-concept strategy and continue to expand into more market segments. Enhance the brand image of the brand with high operating profit; Continue to develop Chongqing Hot Pot Factory and Lai Meili brand with great growth potential. With the help of multi-brands, we will further expand into more market segments and increase market share.

The latest brand matrix of Taixing Group is: Taixing, Minhua Ice Hall, Chamu, Asiatic Ginseng Chicken Rice, Reliable, Jinli, Daocheng Hotel, Dianbao, jiaozi Li, Qiongfang Ice Hall, Zanthoxylum bungeanum, TommyYummy and Bird World First Class. Among them, Zanthoxylum bungeanum, TommyYummy and Niaoshiyi are new brands launched in the first half of the year.

The revenue of the flagship brand "Taixing" was about HK$ 513.1 million, down 30.12% year-on-year, accounting for 42.1% of the Group’s total revenue, and it continued to be the largest revenue source of the Group. The brand income of Minhua Ice Hall was about HK$ 324.8 million, down 5.86% year-on-year; It is still the second largest source of income, accounting for 26.7% of the group’s total income; The revenue of the tea and wood brand targeting the youth market reached about HK$ 116.6 million, down 34.75% year-on-year. During the period, the brand image was reshaped, and two brand-new concept stores were officially unveiled in June.

The brand of Asian ginseng chicken rice is one of the new driving forces for Taixing’s growth (310328), with a revenue of about HK$ 79.2 million, a sharp increase of 38.0% year-on-year.

Yashen chicken rice store

Taixing Group clearly stated that "diversified business strategy" is the key to the group’s future development. In the second half of the year, it will open a brand restaurant of Xingji Seafood Hotel recommended by Mi Zhilian in Central. In the future, under the two-pronged approach of "new brand+core brand", the brand of Taixing Group will be more diversified.

Large-scale store adjustment: the "hot pot duo" closed and opened stores, accelerating the international layout.

Haidilao’s revenue in the first half of the year was 16.764 billion yuan, down 16.6% year-on-year, with a net loss of 267 million yuan, compared with a profit of 97 million yuan in the same period last year. In the past year, there were 291 closed stores and 129 newly opened stores, with a net decrease of 162 stores. In the first half of the year, 18 newly opened stores and 26 restaurants were closed due to the Woodpecker Project. By the end of the period, the total number of stores was 1435.

Haidilao said that "Woodpecker Plan" has achieved certain results, and the Group plans to launch the "Hard Bone" store plan at the right time. At present, the stores that are considering the possibility of reopening are some closed stores under the "Woodpecker Plan", and gradually select "Hard Bone" stores that meet the conditions for reopening.

Haidilao hotpot store

At the same time, Haidilao started to list its overseas business, and planned to separate Tehai shares for independent listing, and submitted a listing application to the Stock Exchange on July 13, 2022.

The income in the first half of the year was 2,156.4 million yuan, a year-on-year decrease of 29.2%; The loss increased from 46.9 million yuan in the first half of 2021 to 278.2 million yuan. In the first half of the year, 37 Xiabu Xiabu restaurants closed, and 6 restaurants opened. By the end of the period, 810 restaurants had been operated, a decrease of 267 compared with the same period last year.

Fifteen restaurants were opened in the first half of the year, and there are currently 198 restaurants, a net increase of 39 compared with the same period last year. The number of stores in third-tier cities and below and overseas markets has increased rapidly.

Gather together the number and distribution of restaurants

According to the Xiabu Group, with the improvement of the epidemic situation, the expansion plan will be accelerated in the second half of this year, and about 100 new stores are planned.

The establishment of the second headquarters of Xiabu Xiabu Group in Minhang District, Shanghai will accelerate the strategic plan of "expanding its business to East China and South China". By expanding its business to coastal cities and first-tier cities such as Shanghai, Shenzhen and Guangzhou in the Yangtze River Delta region and Greater Bay Area, it will lay out new first-tier cities and finally enter the northwest and southwest regions. At the same time, accelerate the international transformation, and the next step will be to March into Singapore, Malaysia and other places.

In addition, the first store of "Shaoshao", a new brand of "Roasted Meat+Wine+Tea", will be unveiled in Shanghai in late September.

Cross-border: Helen Company changed from "meal+wine" to "food stall+pub"

The revenue of Helen Company, the first share of tavern, in the first half of 2022 was 874 million yuan, up 0.6% year-on-year. The net loss was 304 million yuan, and the adjusted net loss was 99.9 million yuan; In the first half of the year, 133 pubs were opened and 69 pubs were closed, and the number of pubs reached 846 by the end of the period. The loss caused by the optimization and adjustment of pubs is as high as 100 million yuan.

? Distribution of Hailun Si store

According to another observation, in the semi-annual report of Helen Company, stores in second-and third-tier cities are expanding rapidly, and the sinking trend is quite obvious. It is worth noting that during July and August, Helens closed its stores on a large scale. In less than two months, 25 stores were closed, and the stores contracted for the first time. Whether this means that Helens has entered a new round of store adjustment is still unknown.

Between closing and opening stores, expansion is still the main theme of Helens. Helen said that in the future, while increasing the layout of a broader sinking market, we will reconstruct the development model and transform from a linear chain model to a platform company.

In the first half of the year, Helens opened a new model store of "food stall+bistro" in a low-key way. In May, it opened the first "Helens Yue" store in Lichuan City, Enshi, Hubei Province, where the elements of barbecue food stalls were introduced, and barbecue and crayfish dishes were added. The market response was good. Helen revealed that next, 20 small counties will be selected in Central China to carry out large-scale verification of "pub+food stall".

Hailunsi Yue

Time-honored brand: Force food, March into prefabricated food market

The performance of time-honored brands in the first half of the year was relatively stable. Among the only three profitable enterprises, time-honored brands accounted for two. In addition to the innovation of catering stores, time-honored brands have also become a strong support for food, prefabricated dishes and other businesses.

Guangzhou Restaurant has achieved double growth in revenue and net profit by virtue of the coordinated development strategy of "food+catering", and it is also the only company with double growth among catering listed companies.

In the first half of the year, the company’s revenue was 1.424 billion yuan, a year-on-year increase of 15.54%; The net profit attributable to shareholders of listed companies was 54 million yuan, up 45.33% year-on-year. Among them, the operating income of the food manufacturing industry was 976 million yuan, up 10.81% year-on-year, accounting for nearly 70% of the company’s total revenue. In terms of food sales, a system has been established, including dealer channels, e-commerce channels, offline chain stores, community operation channels and supermarkets.

Guangzhou Restaurant Series Precast Vegetable Products

Tongqing Building, the "first banquet", regards food business, catering business and hotel business as three independent businesses, which are operated by a special team. In the first half of the year, food sales revenue was 37.975 million yuan, an increase of 31.65 million yuan over the same period last year. In the case of other business sectors going down, the food business can be described as unique.

In the first half of the year, food sales channels were newly established in 38 supermarkets such as Su Guo and RT Mart in Nanjing, and sub-warehouses have been established in Nanjing. It is expected that the number of supermarkets will reach 100 by the end of this year. At the same time, the food business is exploring the operation of community stores and building a number of live broadcast rooms for online operation.

Tongqinglou has also entered the hot prefabricated vegetable market, with products ranging from breakfast pasta to self-heated rice and famous dishes by famous chefs, and focused on the packaging design of "chef dishes of Tongqinglou", and developed new products such as meatball series, sauerkraut series, braise in soy sauce series, fish series and shrimp series. Pasta products have been iterated into 13 SKUs.

The operating income of Xi ‘an catering industry in the first half of the year was 236 million yuan, a year-on-year decrease of 7.29%, of which the income of catering service industry dropped by 20.17%, while the food manufacturing industry increased by 53.88%. The food products of Xi ‘an Diet (000721) are mainly divided into six series, such as pastry baking, meat products, quick-frozen foods, convenience foods, semi-finished products and beverage brewing. During the period, through cultural excavation, pedigree innovation and cultural tourism integration, the industrial chain of the food industry was continuously extended, the product quality was improved, and at the same time, an online and offline dual-channel simultaneous expansion sales system was created.

Quanjude is also accelerating its entry into the prefabricated vegetable market. Make use of the advantages of its catering brands to create pre-cooked food products with different positioning. Quanjude brand is positioned as "refined roast duck products", Fengzeyuan brand is positioned as "cooked food products close to people’s livelihood" and Chuanlaoda brand is positioned as "classic Sichuan cuisine, mass consumption". At present, 30 categories of pre-made dishes and pre-packaged cooked food have gone to the market through online and offline.

Quanjude Prefabricated Vegetables Launch Site

"Live+takeaway", community operation, digital operation … become the consensus of catering enterprises.

In recent years, the epidemic has forced catering to accelerate online channel operation and take-away business, and the results have been very good. The general trend of big data further accelerates the intelligent operation and membership operation of catering enterprises.

From January to June this year, Quanjude achieved an 85% year-on-year increase in online take-out turnover. On the basis of organizing online marketing activities such as holidays and 24 solar terms, we launched brand joint marketing with Anmuxi during the Dragon Boat Festival, reaching 2.2 million users, and the turnover during the three-day Dragon Boat Festival holiday increased by 168% year-on-year. Quanjude mentioned in the key work in 2022 that it will vigorously carry out online platform business; Grasp the operation and maintenance of private domain, operate private domain traffic through online shopping malls, and carry out live delivery in Tik Tok.

Relying on the unified membership system, Guangzhou Restaurant promotes the upgrade of Smart Retail 2.0. By establishing the private domain layout of "WeChat official account+Enterprise WeChat+Applet+Community+Offline Store", it precipitates private domain traffic and helps to effectively integrate online and offline. Actively carry out digital marketing and creative marketing online, and leverage the popular short video live broadcast platform to increase the spread of "anchor cooperation+shop self-broadcast+amateur word of mouth".

Xi ‘an Catering has vigorously promoted the local life group buying business in Tik Tok, and released 283 group buying videos in Tik Tok in the first half of the year, with a cumulative exposure of 9.7 million. In the first half of the year, the group purchase and take-away income increased by 16% compared with the same period of last year.

Haidilao has set up a community operation center to provide delivery services, and at the same time actively operates online platforms, including self-operated Haidilao APP, small programs of "fishing for good goods" and third-party delivery platforms. In the first half of the year, the take-away business income reached 476 million yuan, an increase of 37.6% year-on-year.

China of Tanggong actively responded to the impact of the epidemic on offline stores by implementing WeChat community marketing, community group buying and live pre-sale promotion. In terms of online operation, since its launch in the second half of 2021, the number of electronic members has exceeded 780,000. Last year, it also successfully developed the business model of live broadcast of its own applet. Next, we will continue to expand online business, continue to optimize product structure, channels and marketing models, and increase the share of food trade.

In addition, catering enterprises continue to improve their product mix, supply chain, central kitchen, service experience and management ability, and take many measures to reduce costs and increase efficiency.

Based on the above measures, the gross profit margin of catering enterprises has been improved to some extent, among which the gross profit margin of Ajisen China has increased from 72.9% to 73.3%, and that of Shanghai Xiaonanguo has increased from 0.7% to 67.1%. The gross profit margin of Taixing increased by 0.5% to 72.3%, and that of Libaoge increased from about 57.4% in the same period last year to about 63.2% in the period.

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Despite the repeated impact of the epidemic, many companies expressed optimism and confidence in the future market in their financial reports. I believe that catering enterprises will surely usher in a new world under the full innovation and breakthrough.

Description of the source of the pictures in the article: Unless otherwise specified, they are all from brands or corporate officials.

In outline, it is also very imposing. The car body line continues the family design concept, the front face of the car is classic, and the design of the headlights on both sides is quite large. After the headlights are lit, they look very energetic. The rising side of the waistline of the car body looks like a feeling of being ready to go, and it looks very sporty. In addition, with the 20-inch blackened wheel hub shape, it makes its sports atmosphere more intense. At the same time, the reasonable proportion of the luggage compartment cover and the enclosure also gives the visual center of gravity of the hidden exhaust at the rear of the car, and the details of the square taillights have become more beautiful after being redrawn.

In terms of metal decoration, the new car adopts the latest design style and layout of Land Rover, which is very luxurious as a whole. Configuration is definitely one of the strengths of Range Rover. The car is equipped with a leather steering wheel that can be adjusted up, down and back electrically, and at the same time, it has a shift paddle, which is very practical. The symmetrical center console is made of plastic, leather and wood. The materials and workmanship look quite satisfactory. It is equipped with a 10.0-inch LCD screen with clear display and eye-catching design. The front row is also equipped with a dual-temperature automatic air conditioning control system to freely debug the most comfortable space atmosphere. At the same time, the new car also provides leather sofas, which can bring certain comfort.

Range Rover has a car length of 5252mm, a car body width of 2047mm and a wheelbase of 3197mm, which is quite satisfactory. In the same class, the wheelbase of Range Rover ranks 9th. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Range Rover ranks seventh. The shape is very regular, and the storage volume is absolutely no problem for daily use.

The Range Rover is equipped with a 3.0 engine with a maximum output of 294kW and a maximum torque of 550Nm. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. The official measured acceleration of Range Rover is 5.7S, ranking 116th among more than 800,000 SUV models.

The active/passive safety configuration of Range Rover is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Special feature of 1905 film network "Song Jia slapped me with her acting skills."Producer Bo Huang initially opposed Song Jia’s role in Pan Xiaoshuang, fearing that Song Jia’s own powerful aura would overshadow Zhang Yu, and it didn’t quite conform to the gentle image in the script.Song Jia replied: "The role is made", and soon, her performance "hit Bo Huang in the face". Song Jia recalled, "He later sent me a WeChat after reading the first rough cut. He said it was great and awesome."

The audience who watched "Calm Down" all praised the love scenes in the movie, and the combination of Zhang Yu and Song Jia also had an unexpected chemical reaction.Song Jia, in particular, is like a wave that is bound to roll up in a calm, letting the weeds drift in the wind and clouds, and stretching and blooming in a group of men’s plays.

From "Cliff" winning the best actress awards in TV series and movies respectively, to "Calm Down" acting three times in a row, Song Jia’s screen charm is really getting stronger and stronger.

Part 01

Pan Xiaoshuang

Before filming "Calm Down", Song Jiagang finished Hui Lin in "A Cloud Made of a Rain in the Wind", a bitter character who was trapped by cruel fate and was devastated.Song Jia said she was too tired to play, director.Li XiaofengI gave her a reason: I just want to letyouShushuTake clothes and make a movie easily. All the characters in "Calm Down" are in a great situation.heavyOnly Pan.Xiaoshuang is an exception.

She is a touch of light and bright color, a sudden and direct light, which brings color to Song Hao who is caught in the black hole of fate. Pan Xiaoshuang "saved" Song Hao, Song Jia and Zhang Yu’s interpretation of "women chasing men" love song, which seems to have also "saved" the whole movie.

"I haven’t played such a clean, pure and textured love scene for many years, and this time it was very comfortable. In addition, my opponent is Zhang Yu, and I like him very much. He is a very good actor. We have a tacit understanding and it is a perfect cooperation. "

Song Jia’s performance is particularly relaxed. Many plays are impromptu, such as probing conversations while eating hot pot, holding an umbrella in a broken car on a rainy night, proposing marriage at a toll booth and drinking yogurt. She also played several versions in each scene, and was selected by the director in the later stage.

　

Song Jia took the initiative to kiss Zhang Yu during the marriage proposal and helped him wipe the yogurt at the corner of his mouth. "After the performance, the director came and said that this would be too sweet, a bit like an idol drama, so I will play it in another way."The film finally adopted the original NG scheme, and Song Jia understood this choice, which made it more meaningful: "The sweeter it was at that time, the warmer the frost was, in fact, the more tragic Zhang Yu (Song Hao) was."

"Xiaoshuang must be a touch of bright color. To what extent is she bright, whether it is 100 degrees, 200 degrees or 50 degrees, this measure must be mastered." Song Jia also has a hierarchical design in improvisation, and several details in the film are very meaningful for interpretation.After ZhangYu sent her home, she suddenly sniffed her fingertips in the kitchen. After breaking into Zhang Yu’s house, she grabbed peanuts and ate them herself. When love comes, those lost sense of smell and taste seem to have all come back, and they have also become symbols of desire and addiction.

　

When Song Jia ate hot pot and looked at Zhang Yu, it was implicit. It was comfortable and provocative to turn to sing Love Cha Cha, with a red skirt swaying and enthusiasm. The first time she deliberately blocked Zhang Yu’s car, the second time she deliberately let him go, saying "Have a safe trip" to him. The expression and posture of playing hard to get were delicate and vivid.

In the film, Pan Xiaoshuang told Song Hao about the scene of seeing him riding a bike naked in a rainstorm 15 years ago, and her lines were excellent. She said, "Oh, my God, isn’t this Song Hao? He’s like a fool, and he doesn’t pretend to be forced at school at all. At that time, I felt that no one was perfect. "

　

Pan Xiaoshuang saw the rebellious appearance of Song Hao, a secret crush and a good student. Fifteen years later, she stepped forward and removed Song Hao’s "disguise". She loves this man because she sees his goodness and his weakness.

At the end of the movie, Song Hao committed suicide, and Pan Xiaoshuang put on the red dress of their first date. She took the child with her and smiled at the last scene, feeling no resentment and injustice from her. Song Jia said: "Xiao Shuang understands him completely and understands him completely. I think she even has a little pride in choosing this way for my own man."

　

Song Jia’s interpretation of Pan Xiaoshuang is warm, courageous, smart and unrestrained. In the story space full of crime and punishment, she seems to have broken a vast and free world and blossomed.

　

Part 02

best actress

Song Jia’s drama began fifteen years ago. The "femme fatale" in the black suspense film and the "third party" in the marriage melodrama are all incarnations of men’s desire under the gaze, which is dangerous and charming.

　

Appearing in the first mirror, there are a variety of gas fields and postures. The pickup truck is coming, and Song Jia is sitting on the red sofa in the back compartment, alone, with long legs up, a cigarette in his mouth, and lazy to spit out smoke. With all her belongings, she wants to drive the nail salon to the downstairs of the derailed lover’s residence.

　

The charm of talent is graceful, but no matter how beautiful the body is put on the screen, it may become the same. However, Song Jia is spiritual, and she enriches the role of Liang Xiaoxia with her freewheeling and careless temperament.

　

Hu Jun ruthlessly took out the breakup fee, and Song Jia sat by the dock, his legs open, eating kebabs, and wiping his mouth from time to time. The wind blew his hair, and his imposing appearance faded away. She doesn’t look at Hu Jun, but turns to the distance. The more she doesn’t care, the more she shows her fragility. Song Jia used a posture of pretending to be calm, and suddenly deduced the sadness that this woman suffered.

You think she is a poisonous Scorpio, but she will sting herself. You think she is a proud rose, but she will pull out all the thorns and turn strong into weak. Curiosity kills the cat’s Liang Xiaoxia is the starting point of Song Jia’s screen, and many of her later plays are also extensions of this kind of female roles in different aspects.

　

"There is an emotional scene between Song Jia and me. I want to shoot it temporarily. Song Jia said that the elder brother of the army is with you. If the other party has concerns about shooting this kind of drama, I will immediately feel that Song Jia has no concerns at all, and one is directly passed. Her interpretation of the role is in place. " Partner Hu Jun revealed that after filming "curiosity kills the cat", he immediately told his agent that he must sign her. "This actor is amazing!"

From the appearance of curiosity kills the cat, many viewers were only impressed by Song Jia as "sexy". Song Jia refused to accept it. She said, "I thought sexy was a swearing word at that time. Why didn’t people care about my acting skills? I was an actress, but I wanted to discuss what I was wearing, so I was very stubborn and willful. Then I would wear a big cotton-padded jacket to play" Crossing the East "and I would play" Cliff ".

　

"Braving the Guandong" set off a nationwide viewing craze. Song Jia played the role of Xianer, whose love was bumpy and bitter, and her image won the audience’s sympathy. With this role, Song Jia entered thousands of households.

　

Having lost her sexy and gorgeous beauty, she played the immature underground worker Gu Qiuyan in the TV series Cliff, and played a fake couple with Zhang Jiayi. They achieved each other in performance, and Song Jia won the Magnolia Award for Best TV Actress in the 18th Shanghai TV Festival.

　

The competition for this year’s awards is fierce. Song Jia faces the opponents of Sun Li in Empresses in the Palace, Liu Shishi in treading on thin ice, and Xi Meijuan and Jiang Wenli, who are senior strength groups.

After winning "Seeing the Queen", she defeated Zhang Ziyi and Yan Bingyan, two popular winners, with the biographical film Xiao Hong, and won the Best Actress Award in the 29th Chinese Film Golden Rooster Award.

　

The jury’s award speech praised her: "Through delicate facial expressions and rich body language, Xiao Hong, a female writer in the Republic of China, was successfully interpreted for her stubbornness and persistence all her life, and her character of pursuing love, longing for a better life, paying attention to reality and daring to innovate in literature was displayed with ease, showing her strong ability to create roles."

　

Song Jia and Xiao Hong are both from the Northeast. Xiao Hong died at the age of 31, and Song Jia also played Xiao Hong at the age of 31. Somehow, there is fate.Many roles played by Song Jia are "prisoners" in love, Xiao Hong.alsolike that. andofTang WeiIn contrast, Song Jia performed Xiao Hong’s gallantry as a girl in Northeast China, and also interpreted an elegant aesthetic feeling for Xiao Hong.

　

Part 03

Song Jia

In the variety show "Miss Sister’s Flower Shop", Xiao S asked Song Jia: Have you ever been scolded by the director? Song Jia said: Never. "When the director denies you one way, you have to give him two, three, four, five and six schemes. This is called a professional actor."

There is nothing wrong with Song Jia’s acting. Unlike Maggie Cheung and Zhang Ziyi, she is not good at "micro-performance" or shaking off the skills of the Methodist school everywhere. She is a feeling actress. She is in the right position with the role and immersed in it, which makes her brighter.

　

In the main event near the end of Cliff, in order to prevent eavesdropping by the Secret Service, Zhang Jiayi and Song Jia talked quietly face to face in the room, and Zhang Jiayi explained to him the affairs of the spy’s identity exposure. The two men fought back and forth, and Song Jia cried sincerely, moving and changing levels.

In the station farewell play of Xiao Hong, Xiao Jun, played by Huang Jue, rushed to see her off with two pears. Song Jia, whose cheeks were red, witnessed her lover’s embarrassment and burst into tears.A good actor’s eyes can talk, and his tears can also talk, which can really hit people’s hearts.

　

When she won the Golden Rooster Award for Best Actress, Song Jia’s speech was neither official nor serious. She said, "Why did such a big pie hit me on the head? Maybe you think it’s wrong to throw it at me. Anyway, I took it. I’m welcome, thanks! "

Song Jia’s public image has always been generous, straightforward, and not beating around the bush. This personality can be seen in Pan Xiaoshuang, who is not coy and takes the initiative to pursue love in Calm, and in Lu Xiaoran, a heroic female pilot in Escort.

Song Jia’s skill is that he can always be in a man’s play without being overwhelmed. Before "Calm Down", "Master" and "A Cloud Made of a Rain in the Wind" were particularly prominent.She wears cheongsam and plays a beautiful teacher in Master.motherZhaoHui, play master.ChenzhiLiao FanWhen she proposed to her, she replied coldly: "This is not my best life. My best life is to be seen by a Brazilian who came to eat and marry in South America to grow cocoa."

She also said: "Flowers and plants, some people will die if they look at them, and no one will die if they look at them. Men are not important to women, and women live their own lives." These two lines, she said confident, proud, high above.

The role of Zhao Guohui is the same as that of Liang Xiaoxia in curiosity kills the cat. In the end, they all want to expose all the vulnerable faces of women in love. Originally, it was just a marriage relationship of interest exchange. In the end, she lost to love, caught up and embarked on the road of finding a husband.

Xu Haofeng, director of Master, said: "Song Jia belongs to nature. He thinks with his skin. His way of thinking is completely physiological, and his performance is in one step.""A Cloud Made of a Rain in the Wind" is even more obvious. The role of Hui Lin is deep, complex and extremely emotional. From body to language, all the perceptual abilities of Song Jia’s performance are mobilized.

She will cross different ages, play the romantic school girl, play the victim of domestic violence, play the lover of the track, play the killer who killed Lian Ayun by mistake, play the restaurant owner who has both ends meet, play the sexy temptation when facing the police officer, and be crazy enough to hurt herself when she has a mental illness … …

　

Movies are fragmented editing methods. In just a few shots or a scene, we can see that she accurately interprets Hui Lin’s life situation and mental state at that time, and all of them are dramas.

Song Jia is a good actor. Good actors are not afraid of aging. The older they get, the fuller their stories will be. She once said: "I don’t care about the image of the goddess that everyone said. If you play a good show, you are the goddess."

　

In "Please Refrigerator", Song Jia shows her refrigerator, which is empty. She explains that she is away from home all the year round, making at most 12 plays a year, and she almost lives on the set.

Acting is hard-working, but good actors have to take more good shows. At this stage, Song Jia still has some shortcomings. She still lacks the opportunity to perform more "big women" on the big screen and perform works with more independent female power.It was calm, and it was before the storm.peacefulSong Jia’s drama is yet to come.

　　[Aika Auto Domestic New Car Original]

　　On October 27th, 2023, Jiyue Automobile, a joint venture between Geely and Baidu, officially announced its first model — — The official guide price of Extreme Yue 01. The new car has launched two models with a price range of 24.99-33.99 million yuan. At the same time of announcing the price, Extreme Yue Automobile also announced the listing rights including worry-free car purchase, worry-free car selection, worry-free car use and worry-free invitation.

　

　　A quick look at the highlights of new cars

　　Equipped with 35.6-inch 6K ultra-clear integrated screen.

　　Equipped with Qualcomm’s fourth generation Snapdragon 8295 chip.

　　Robosound sound system won the red dot design award

　　With Apollo’s advanced autopilot capability, the whole system is equipped with dual Orin chips, providing point-to-point navigation assistance PPA function and parking service function.

　　"ERNIE Bot" get on the bus.

　　New car introduction

　　Extreme Yue 01 is basically the same as the previously unveiled Jidu ROBO-01, with a closed front face design and a convex outline that makes it look layered. The penetrating light strip has a strong recognition at night, and the intelligent interactive lighting system on both sides is composed of two main interactive lights, namely, the word eyebrow and the Pixel, the wheel eyebrow light and the AI indicator light. Has a rich and intelligent dynamic lighting effect. In addition, Extreme Yue 01 has the world’s largest mass-produced "clamshell cover", with an area of 2.15 square meters and a width of 1950mm, and its lower edge extends all the way to the fender, which makes the visual effect of Extreme Yue 01 more integrated.

　　As a medium and large SUV, the Extreme Yue 01 has slender lines and a low figure. The rounded side lines and the downward sloping roof lines, together with the 21-inch rims, create a ready-to-go body posture, and the drag coefficient is as low as 0.249Cd. It is worth mentioning that, the ultra-Yue 01 adopts frameless electric suction door and cancels the traditional door handle design, which makes its side look more classy. In terms of size, the length, width and height of Polar Yue 01 are 4853*1990*1611mm and the wheelbase is 3000mm respectively.

　　The downward sloping roof line forms a spoiler with hollow design above the rear of the car, which further highlights its dynamics with the automatic lifting tail. The minimalist design style makes its tail design very neat. It is worth mentioning that when the speed reaches above 95km/h, the tail wing will be automatically raised to reduce the wind resistance; When the vehicle speed drops below 65km/h, the tail automatically retracts. The brake light of the word eyebrow runs through the whole rear of the car, echoing the headlights and increasing the recognition.

　　It is also amazing to open the door of Extreme Yue 01. Minimalist design makes its interior futuristic, and almost no physical buttons can be seen. Intelligent voice SIMO has become one of the main ways to control vehicles. SIMO is extremely powerful, and the voice system has powerful capabilities such as full off-line, full scene inside/outside the car, full car function coverage, continuous dialogue, and simultaneous speaking of four tones. In addition, the speech system supports full off-line speech, and the full-end speech recognition speed is as fast as 500 ms, and the end-to-end speech response speed is within 700 ms. The voice ability of Extreme Yue 01 has completely got rid of the dependence on network signals. It will not become "artificial mental retardation" in weak or broken network environments such as tunnels, basements and mountainous areas, and it can still communicate smoothly. And the SIMO system has the functions of self-growth and self-learning.

　　Extreme Yue 01 is equipped with a 35.6-inch 6K ultra-clear integrated screen, which is the largest in the industry. The screen can be displayed in full screen, double spelling and three screens independently, supporting sliding, dragging and zooming, and supporting three operations. Being able to operate flexibly on such a large screen is entirely due to the Qualcomm Snapdragon 8295 chip carried by Extreme Yue 01. This chip has fully enabled two NPUs for the first time, and its AI computing power is as high as 60TOPS, which is considered to be the strongest among the automotive chips at present. In addition, the ROBO SOUND sound system equipped with Extreme Yue 01 won the Red Dot Sound Design Award, with 18 speakers supporting 7.1.2 channels of 3D sound.

　　In terms of intelligent driving, the Extreme Yue 01 is the only car in the industry with Apollo advanced autopilot capability. The hardware is equipped with dual NVIDIA Orin intelligent driving chips, with 12 ultrasonic radars, 5 millimeter-wave radars, 11 cameras outside the car and 2 cameras inside the car, which can realize the functions of point-to-point navigation assisting PPA and parking service.

　　Extreme Yue 01 offers two power layout models: rear-drive and four-wheel drive. The maximum power of the rear-drive model is 200kW and the peak torque is 343Nm；. The maximum power of the four-wheel drive model is 400kW. The peak torque is 686Nm. Two kinds of battery packs, namely 71.4kWh lithium iron phosphate battery pack and 100kWh ternary lithium battery pack, can provide 550-720km pure battery life under CLTC conditions. The new car supports a fast charge of up to 240kW, and it takes only half an hour to charge from 10% to 80% of the power.

　　Editor’s point of view: Compared with other massive new energy vehicles today, the Extreme Yue 01 is not only equipped with 8295 chips for the first time in China, but also has the function of point-to-point navigation auxiliary PPA, which can be said to have real "dry goods". The most commendable thing is that its whole system can self-purify and iterate. I believe that with the blessing of Geely and Baidu, Extreme Yue 01 will have a good market performance.

Wonderful content review:

The relationship between Ji Du and Ji Yue and Baidu and Geely

Geely’s automobile robot brand "Jiyue" was released.

Geely, Baidu Cooperation Extreme Leap 01 Declaration Map Officially Released

　　Xinhua News Agency, Zhengzhou, February 5 (Reporter Han Chaoyang) At the Ren Changxia Deeds Exhibition Hall in Dengfeng City, the crowd was endless. The exhibition hall reproduces Ren Changxia’s life of "setting up police for the public and law enforcement for the people" through pictures, real objects and film and television materials.

　　Ren Changxia was born in 1964 in Sui County, Henan Province. After graduating from the police academy in 1983, she was assigned to the Zhongyuan Branch of Zhengzhou Public Security Bureau to work in committal hearings. She joined the Communist Party of China in December 1992. Before her death, she was the director of Dengfeng Public Security Bureau.

　　从警21年，她始终把人民群众的疾苦和安危放在心上，忠诚履职尽责，守护一方平安，赢得群众广泛赞誉。任长霞曾多次立功受奖，荣获全国五一劳动奖章、全国青年岗位能手、全国三八红旗手、全国优秀人民警察等各种荣誉称号40余次。

　　过硬的业务素质、强烈的责任心，使任何嫌犯都休想从任长霞手下溜走。据统计，任长霞在中原分局预审科工作期间，共挖余罪、破积案1072起，追捕犯罪嫌疑人950余人，创造了河南公安预审史上无可比拟的成绩。

　　2001年4月，任长霞被任命为登封市公安局局长，成为河南省公安系统有史以来第一位女公安局长。由于当地各类积案堆积严重，任长霞组织“百日破案会战”。特别是面对在登封白沙湖畔非法拘禁、敲诈勒索、打杀无辜、民愤极大的王松黑社会性质犯罪团伙时，任长霞通过缜密侦查、巧施计策，组织干警将王松及其65名团伙成员全部收入法网。由于大案要案和疑难案件被接连攻克，当地群众拍手称快，都说登封来了一位“女神警”。

　　2004年4月14日晚，任长霞在郑州市公安局汇报完工作，连夜赶回登封部署一起重大案件侦破工作，途中，不幸遭遇车祸牺牲，年仅40岁。2004年5月1日，被追授全国公安系统一级英雄模范称号。2019年9月，她又荣获“最美奋斗者”。

　　任长霞安葬在登封市连天公墓，每年登封市公安局都会组织民警开展祭奠活动，缅怀任长霞光辉事迹，弘扬任长霞精神。

　　“母亲去世快16年了，我从警也有11年。当警察后，我更加懂得了警察的无悔担当，我会一直沿着母亲的足迹奋力前行，用心、用情、用爱守护群众的平安。”任长霞牺牲时，儿子卫辰尧还不满17岁，如今已经32岁，是郑州市公安局的一名民警，“我将继承母亲遗志，永葆忠诚本色，做一个爱人民的好警察。”

　 　 　 CCTV News:The Fourth Plenary Session of the 19th CPC Central Committee put forward the overall goal of "three steps" to uphold and improve the Socialism with Chinese characteristics system and promote the modernization of the national governance system and governance capacity.

　 　 　 The plenary session proposed that by the centenary of the founding of the Party, remarkable achievements should be made in making all aspects of the system more mature and stereotyped. By 2035, all aspects of the system will be more perfect and the national governance system and governance capacity will be basically modernized; By the centenary of the founding of New China, the national governance system and governance capacity will be fully modernized.

　 　 　 What is the practical significance of this strategic arrangement? Experts expressed their views in the column "On Tao".

　 　 　 Overall goal of "three steps"

　 　 　 Xin Ming: The Socialism with Chinese characteristics system is a good one. This system is not perfect. It still needs to be constantly developed and improved. However, the development and improvement of any system cannot be taken for granted. The development and improvement of the system must be based on practical development and keep in general harmony with the state of social development.

　 　 　 Therefore, as you can see, the three-step overall goal of system improvement put forward by the Fourth Plenary Session of the 19th CPC Central Committee coincides with the strategic three-step goal in the report of the 19th CPC National Congress. What is the institutional manifestation of building a well-off society in an all-round way by 2020? We talk about making the system more mature and shaped. By 2035, we will basically achieve modernization. What will the system achieve? We call the system more perfect. By 2050, we will build a socialist modern power in an all-round way, with comprehensive national strength and international influence in a leading position.

　 　 　 Therefore, the Fourth Plenary Session of the 19th Central Committee has taken a three-step approach to the overall goal of system construction. The three stages are more mature, more fixed, more perfect and more consolidated, and their advantages are fully reflected, which just corresponds to the three stages of social development, which also reflects the long-term strategic layout of the Communist Party of China (CPC) people for China’s social development.

　 　 　 Long Yongtu: What is the best legal system that foreigners always say? Transparent, consistent, and accessible. Now the goal of the three-step walk is completely transparent and completely accessible. It is clear which year to achieve what goal, and it is not casually said.

　 　 　 This Fourth Plenary Session comprehensively summed up China’s political system, basic economic system, and more than a dozen systems, which is a very important oath for people all over the world. It is of great significance to know what direction the Socialism with Chinese characteristics system will go under the leadership of the Communist Party of China, and to have such an encounter and transparency, not only for China people, but also for the whole world.

　 　 　 Therefore, I think that such a three-step institutional arrangement, including the three-step economic development strategy, is completely compatible, which fully shows the theory that the superstructure is determined according to the Marxist economic foundation, and the superstructure in turn promotes economic development. Therefore, our party is more confident in our system, which is a great reassurance for the whole party at the Fourth Plenary Session.

　 　 　 Facing the future development

　 　 　 Xin Ming: It should be said that the Communist Party of China (CPC)’s system design and arrangement focus on the concrete reality and practical basis of China’s economic and social development, and always focus on the future goals. What is the goal of social struggle in China? In the next 100 years, a well-off society will be built in an all-round way by 2020, and a socialist modern power will be built in an all-round way by 2050. The Fourth Plenary Session of the 19th CPC Central Committee made this series of institutional arrangements, and what problems should be solved? We should better ensure and promote the realization of these two goals as scheduled by striving to modernize the national governance system and governance capacity.

　 　 　 I believe that with the Communist Party of China (CPC)’s more confident and skillful governance, the moment when China society moves towards the great rejuvenation of the Chinese nation will get closer and closer to us.

Guide: the status quo of chopsticks brothers! One is down and out, and the other is worth hundreds of millions to get a beauty shot to protect his face.

The general trend of the world, if it is long, it will be divided, and if it is long, it will be combined. The same is true of the entertainment circle, where there is a banquet that never ends, especially the entertainment circle that is so utilitarian. Throughout the development of the entertainment industry in recent decades, there are only a handful of groups that can last for more than ten years without parting ways from the beginning.

Yu Quan should be regarded as one of the earliest male groups in mainland cities. From 1998 to now, it has experienced more than 20 years of ups and downs. Although it has not been officially announced to be dissolved, it has also existed in name only because of Yu Fan’s crooked incident. The mainland chopsticks brothers who are similar to Yu Quan are now facing almost the same situation.

"old boys"

Now the audience can only see Shawn’s active figure on the screen, while old boys Wang Terry, who is ten years older than him, has disappeared. How many people still remember the original "old boys"?

In 2010, a 42-minute movie became an explosion, and almost everyone who watched it was moved by the two middle-aged men who derailed from the times in the movie. This film earned enough tears for the audience, as well as fame and money for them.

With this movie, the song of the same name "old boys" became popular. In that era of divine comedy, "old boys" occupied almost all the streets and lanes in China. As long as you walk in the bustling market, you can hear the sighs of life sung by these two middle-aged men with magnetic voices.

Chopsticks brothers became popular and became the most popular mainland male group in the same year. In pursuit of victory, Wang Terry and Shawn did not concentrate on movies, but devoted themselves to song creation. Then a series of explosive tracks were produced, including "Father" and "Little Apple".

"little apple"

The song "Little Apple" has created countless records and represents the peak of the chopsticks brothers. This song is so popular, from the 80-year-old man to the newborn child, almost every household is playing it at the same time. If there are statistics, then the number of hits of this song should break through the sky.

From prosperity to decline, from old boys to little apple, the history of chopsticks brothers in the past ten years is all in it. Chopsticks brothers spent nearly ten years turning into a first-line male group in the mainland, completing the transformation, but also losing all inspiration. Since "Little Apple", the Chopsticks Brothers have never been able to make a response.

Shawn; Yang Xiao

Because the chopsticks brothers are all late bloomers, the reality is particularly cruel. Shawn, 40, turned to be an actor, was discovered by Chen Sicheng and turned red again; After appearing in several films, the box office results were good. Xiao Yang once admitted that he was not cut out to be an actor, but he never imagined that acting became the direction of his life after middle age. At present, Shawn has become a well-paid first-line actor in the mainland, and his worth has reached hundreds of millions. It can be said that he is a late bloomer and a late bloomer, and ginseng wins.

It is difficult to be a middle-aged man, and it is even more difficult to be a middle-aged famous old man. Recently, Shawn was photographed by the media and appeared in a beauty salon, specially to get a beauty needle. Although Shawn is not a star of the standard handsome boy type, he is also an idol and a powerful actor after all, and it is also appropriate to be beautiful for himself, so this time, the beauty injection was also described as "dedication" by fans.

Wang Terry; Wang Taili

Compared with his old partner Shawn, Wang Terry, 50, is obviously not so happy. He hasn’t appeared in public for several years, and his life has been depressed several times. He can’t create any works like before, and even if he changes to acting, no one will use him. And Wang Terry’s personality is so arrogant that he won’t learn from Shawn to act.

Seeing such a red combination, the gap is so big now, which makes people sigh. Life is impermanent, how can there be so many right and wrong? The most sad thing in people’s life is always themselves.

Editor in charge:

The competition in the automobile market is still very fierce. What Xiaobian brings today is. Not much to say, let’s take a look.

First of all, from the appearance, the front face of Jetta VS5 looks very fashionable and simple, and the mesh adopts hexagonal shape, which is very recognizable. Then the deep headlight design is adopted, which is the finishing touch on the front face. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4418 mm * 1841 mm * 1616 mm. The car uses clean and refreshing lines, and the car side looks very sharp. With large-sized thick-walled tires, the shape is quite eye-catching. Looking back, the rear of the car looks steady, the taillights are very simple, and with the hidden exhaust pipe, the overall layout is impressive.

Coming into the Jetta VS5 car, the front face of Jetta VS5 looks very simple, giving people a very sporty feeling. The steering wheel of the car is very in line with the interior style, and it is made of leather, which is not bad in practicality and value. Let’s take a look at the central control. The car is decorated with a steady touch-control LCD central control screen, which makes the interior style impressive and looks scientific and technological. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and gives people a very dignified feeling. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

Jetta VS5 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 110KW and a maximum torque of 250N.m, and its power performance is good.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc. The configuration is not bad, and there is no problem in meeting daily use.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

　　Report to the 20th CPC National Congress of the Party pointed out that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization. In today’s world, great changes that have never happened in a hundred years will accelerate the evolution and promote Chinese modernization. We will encounter all kinds of predictable and unpredictable risk challenges, difficulties and obstacles, and even stormy waves. We must enhance our sense of urgency, adhere to the bottom line thinking, be prepared for danger in times of peace, plan ahead, and be prepared to make more arduous and arduous efforts. In the Report to the 20th CPC National Congress of the Party, General Secretary of the Supreme Leader made clear five major principles that must be firmly grasped on the way forward, which provided fundamental guidance for us to calmly cope with all kinds of risk tests and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Adhere to and strengthen the overall leadership of the party.

　　The key to China’s success lies in the Party. The Communist Party of China (CPC)’s leadership is the embodiment of the common will and fundamental interests of the whole party and the people of all ethnic groups in China, the most essential feature of Socialism with Chinese characteristics, the greatest advantage of the Socialism with Chinese characteristics system, the foundation and lifeline of the party and the country, and the interests and destiny of the people of all ethnic groups in China. Chinese modernization is the socialist modernization led by the Communist Party of China (CPC). Upholding and strengthening the overall leadership of the Party is the fundamental guarantee for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, only by upholding and strengthening the overall leadership of the Party can we ensure the socialist development direction of Chinese-style modernization and ensure that all China people have the most reliable backbone, so as to effectively cope with major challenges on the road ahead, resist major risks, overcome major obstacles, resolve major contradictions, and constantly promote Chinese-style modernization. We must resolutely safeguard the authority of the CPC Central Committee and centralize and unify leadership, implement the Party’s leadership in all fields and links of socialist modernization, unswervingly and strictly manage the Party in an all-round way, and further promote the new great project of Party building in the new era, so that the Communist Party of China (CPC) will always become a strong leadership core for realizing the great rejuvenation of the Chinese nation.

　　Adhere to the road of Socialism with Chinese characteristics

　　Direction determines the road, and the road determines fate. In the world, there is neither a model of modernization based on one respect nor a universal standard of modernization. Socialism with Chinese characteristics is the fundamental achievement made by the Party and the people through great hardships and at great cost, and it is the correct way to realize the great rejuvenation of the Chinese nation. We adhered to and developed Socialism with Chinese characteristics, promoted the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and created a new road of Chinese modernization and a new form of human civilization. The Chinese-style modernization road conforms to the reality of China, reflects the wishes of the people in China, and adapts to the requirements of the times. It not only embodies the laws of socialist construction, but also embodies the laws of the development of human society. It is the broad road to create a better life for the people and realize the great rejuvenation of the Chinese nation.

　　In the new era and new journey, we must strengthen Socialism with Chinese characteristics’s road self-confidence, theoretical self-confidence, institutional self-confidence and cultural self-confidence, adhere to the party’s basic theory, basic line and general plan, persist in taking economic construction as the center, adhere to the four cardinal principles, persist in reform and opening up, persist in independence and self-reliance, and persist in putting the development of the country and the nation on the basis of their own strength. Unswervingly follow the road of Socialism with Chinese characteristics, no matter what difficulties and twists and turns we encounter, we must persist in holding the destiny of China’s development and progress firmly in our own hands, constantly push forward and expand Chinese modernization, and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power with the perseverance of "unshakable wind and waves" and "persistent green hills".

　　Adhere to the people-centered development thought

　　People’s nature is the essential attribute of Marxism, and people’s position is the fundamental political position of Marxist political parties. Since its establishment, the Communist Party of China (CPC) has made it his initial mission to seek happiness for the people of China and rejuvenation for the Chinese nation, and has always adhered to the fundamental purpose of serving the people wholeheartedly, putting the people at the highest position in his heart. Apart from the interests of the overwhelming majority of the people, it has no special interests of its own, which is a remarkable sign that our party is different from other political parties as a Marxist political party. Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization means realizing, safeguarding and developing the fundamental interests of the overwhelming majority of the people, constantly realizing development for the people, relying on the people, and sharing the fruits of development, constantly improving people’s livelihood and well-being, and realizing people’s yearning for a better life.

　　In the new era and new journey, we must stand firm on the people’s stand, grasp their wishes, respect their creativity, concentrate their wisdom, rely on the people closely, and constantly promote and expand Chinese modernization. At the same time, we must persist in taking the realization of people’s longing for a better life as the starting point and the end result of modernization, promote the common prosperity of all people and make more obvious substantive progress, and ensure that the development results benefit all people more fairly.

　　Insist on deepening reform and opening up.

　　Reform and opening up is a key measure to determine the future and destiny of contemporary China, and it is an important magic weapon for the party and people to catch up with the times in great strides. The reform and opening up has brought about great changes in China, made the people of China take a decisive step on the journey of becoming rich and strong, and pushed China to achieve a historic breakthrough from a relatively backward productive force to the second largest economic aggregate in the world. Practice has proved that reform and opening-up is the only way to uphold and develop Socialism with Chinese characteristics, and we must persist in deepening reform and opening-up and constantly enhance the motive force of Chinese modernization.

　　In the new era and new journey, to comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization, we must always maintain the spirit of "pioneering", "creative" and "dry" style, comprehensively deepen reform and opening up at a new historical starting point, strengthen the top-level design and overall planning of reform, coordinate and promote economic, political, cultural, social, ecological and other aspects of institutional reforms, bravely break through the barriers of solidification of interests, and strive to break down deep-seated institutional and institutional obstacles. It is necessary to adapt to the new changes in the international situation, promote high-level opening to the outside world, form a wider, broader and deeper pattern of opening to the outside world, build a mutually beneficial, multi-balanced, safe and efficient open economic system, and continuously enhance China’s new advantages in international cooperation and competition.

　　Persist in carrying forward the spirit of struggle

　　The spirit of struggle is the inherent theoretical character and practical requirement of Marxism, and fighting for the interests of the people, the country and the nation is the innate character of our party. Judging from the development process, all the achievements made by the party and the people did not fall from the sky, nor were they given by others, but were achieved through constant struggle. As soon as the Communist Party of China (CPC) was founded, it was engraved with the brand of struggle. Along the way, it was to survive, develop and win in the struggle. Dare to struggle and dare to win is an invincible and powerful spiritual force for the people of the Communist Party of China (CPC) and China. Persisting in carrying forward the spirit of struggle is an objective requirement for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment. The risks and challenges to be dealt with, the contradictions and problems to be solved are more complicated than before. Only by inheriting and carrying forward the spirit of great struggle, being brave and good at it, can we overcome difficulties and obstacles, withstand severe tests and win great victories one after another. We should constantly enhance the ambition, backbone and confidence of the whole Party and the people of all ethnic groups, be fearless of evil, ghosts and pressure, advance despite difficulties, make overall plans for development and security, make every effort to overcome all difficulties and challenges on the road ahead, and rely on tenacious struggle to constantly create new glories of Chinese modernization.

　　(This article Source: Dai Mucai, the author of Economic Daily, is a special researcher at the Socialism with Chinese characteristics Institute of Thought, the supreme leader of Tsinghua University)

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

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