Hunan Provincial Department of Financepiece

Xiang Cai Gou [2015] No.5

Hunan Provincial Department of Finance on Further Standardization

Notice of government procurement work

Provincial budget units:

The Regulations on the Implementation of the Government Procurement Law of People’s Republic of China (PRC) (hereinafter referred to as the Regulations) came into force on March 1, 2015. forFurther standardize the government procurement work, improve the efficiency of government procurement, and build a standardized and transparent government procurement mechanism with fair competition, proper supervision and strict accountability.The relevant matters concerning the standardization of government procurement of provincial budget units (hereinafter referred to as purchasers) are hereby clarified as follows, please follow them.

First, clear responsibilities and establish an effective internal control mechanism for government procurement.

1, the implementation should be exhausted.The purchaser’s use of fiscal funds (that is, funds included in budget management) to purchase goods, projects and services within the centralized procurement catalogue or above the procurement limit standard should be included in government procurement. Borrowing funds with fiscal funds as the source of repayment are regarded as fiscal funds; If the procurement project uses both financial funds and non-financial funds, the part purchased with financial funds is applicable to government procurement; Where fiscal funds and non-fiscal funds cannot be purchased separately, government procurement shall be uniformly applied.

Should the project of government procurement be implemented without government procurement according to law, the Provincial Department of Finance shall not go through the government procurement procedures, and shall not pay the procurement funds, and shall be investigated for the legal responsibility of the relevant units and responsible persons according to law. Procurement projects involving national security and secrets shall be identified by the Provincial State Secrecy Bureau, and the purchaser shall report to the Provincial Department of Finance for the record.

2. Purchase in strict accordance with the law.The purchaser should establish the concept of "legal duty must be, and the law cannot be authorized", carry out government procurement activities in strict accordance with the provisions of the Government Procurement Law and its implementing regulations and relevant rules and regulations, and implement the relevant duties of the procurement subject.

The purchaser shall, in accordance with the provisions of the government centralized procurement catalogue and procurement quota standards promulgated by the Provincial Department of Finance, implement centralized procurement and decentralized procurement according to law. For the procurement projects within the centralized government procurement catalogue, if the system of agreed supply, fixed-point service, online bidding, electronic mall or batch centralized procurement is not implemented, and the single purchase amount does not exceed 50,000 yuan, and the annual cumulative amount does not exceed 200,000 yuan, the purchaser can organize the procurement by himself.

3. Establish internal control mechanism.The purchaser should follow the principle of "exercising power in different cases and establishing power in different posts".Clear procurement, finance, business related departments in government procurement activitiesJob responsibilities, set up incompatible posts such as demand confirmation, organization review and contract acceptance, and strengthen internal process control of government procurement. The purchaser shall strengthen the demand research, and the demand of the procurement project shall be confirmed by the purchaser in writing. The purchaser’s representative shall be authorized in writing by the unit to participate in the evaluation activities, and legal documents such as procurement documents, contracts and questions and answers shall be made after the legality audit in the unit.

4、Establish a dispute handling mechanism.The purchaser should seriously deal with,appropriateHandle supplier inquiries,Questioning and reporting cases, establishingPrevention and communication mechanism to resolve disputes according to law and avoid escalation of disputes; When dealing with procurement disputes, the purchaser should seek the opinions of the legal institution of the unit or the entrusted lawyer. If the procurement agency is entrusted to answer questions, it must be confirmed in writing before the reply is issued.

5. Strengthen file management.The purchaser and the procurement agency shall properly keep the procurement documents of each procurement activity. After the procurement activities are completed, the procurement agency shall hand over the procurement documents to the purchaser for archiving. Procurement documents can be saved in the form of electronic files.

Two, standardize the operation, establish a transparent and efficient government procurement mechanism.

6. Strengthen budget management.The purchaser shall, in accordance with the requirements of "all the staff should be compiled", compile the government procurement budget of the procurement project in the current year in the departmental budget, confirm the source of funds for the procurement project, clarify the procurement demand, and refine the procurement items to the last level of the Catalogue of Government Procurement Items. For the procurement projects included in the government procurement budget at the beginning of the year, the purchaser shall strictly follow the approved government procurement budget and be responsible for the implementation results according to law.

If the purchaser adds new government procurement projects, changes or adjusts the procurement items, procurement quantity and budget amount of the approved government procurement projects, it shall correspondingly add and adjust the government procurement budget within the total budget expenditure of the approved department, and shall fill in the Adjustment Form for the Implementation of Government Procurement Budget (Annex 1) and submit it to the Provincial Department of Finance for examination and approval before implementation. Involving future annual departmental budget funding arrangements or the use of fiscal funds for repayment of borrowing funds procurement projects, it is necessary to obtain the consent of the budget management offices of the relevant departments of the Provincial Department of Finance, and implement the funding sources before filing the government procurement implementation plan.

The unused government procurement budget and departmental budget at the end of the year are carried forward synchronously, and the approved government procurement budget will be cancelled if the budget indicators are recovered; If the budget indicators are agreed to be carried forward, the purchaser shall implement it according to the government procurement budget issued after the carry-forward, and apply the centralized government procurement catalogue and procurement quota standard and open tender amount standard in the new budget year.

7. Strict planning and management.The purchaser shall prepare the government procurement implementation plan according to the approved government procurement budget and approved fund plan (see Annex 2 for the format), and report it to the Provincial Department of Finance for the record and obtain the plan number. The procurement items, quantity, budget amount and other contents of the government procurement implementation plan should be consistent with the approved government procurement budget and fund plan. The purchaser’s filing of engineering (Class B) projects shall also be in accordance with the "Implementation Measures for the Evaluation and Management of Financial Investment in Hunan Province"(Xiang Cai Ban [2011] No.16)Conduct financial investment review, and determine the budget amount of the procurement project implementation plan according to the conclusion of the financial investment review.

The purchaser’s adjustment of the implementation plan should be re-filed in time, and the budget adjustment and approval procedures should be performed first if it involves the adjustment of the government procurement budget.

8. Strict examination and approval management.Government procurement projects that meet the standard of public bidding amount need to adopt procurement methods other than public bidding, and purchase imported products, should be submitted to the Provincial Department of Finance for examination and approval in writing before the preparation of the government procurement implementation plan. The Provincial Department of Finance implements the time-limited settlement: from the date of receiving the application, it will give a written reply within 10 working days; If the material does not meet the requirements, it shall be revised and supplemented within 3 working days.

If the government procurement project intends to adopt the bidding procurement method, the purchaser shall specify the bid evaluation method in the procurement implementation plan; The lowest bid evaluation method should be adopted for goods and services with uniform standards such as technology and services; If the comprehensive scoring method is adopted, the score setting in the evaluation criteria should correspond to the quantitative indicators of the evaluation factors. If the government procurement project intends to adopt the non-tendering procurement method, the purchaser shall clearly invite suppliers in the procurement implementation plan.

9. Standardize agency behavior.The projects in the centralized procurement catalogue should be entrusted to the government procurement center of Hunan provincial organs to organize procurement; The project purchaser outside the catalogue may entrust a procurement agency to purchase, or organize the procurement by itself. Entrust a procurement agency, should comprehensively consider the client’s professional ability, management level and fees, and choose the best. The purchaser shall organize the procurement activities by himself, and shall not charge the supplier for the cost of procurement documents.

When the purchaser entrusts a procurement agency, it shall sign an agency agreement (for the format, see the Detailed Rules for the Implementation of the Measures for the Administration of Non-tendering Procurement by Hunan Provincial Government) to clarify the entrusted matters and the rights and responsibilities of both parties. The legal responsibilities of the purchaser, such as confirming the procurement documents, recommending suppliers, confirming the evaluation report, and confirming the successful bidder (transaction), shall not be entrusted to the procurement agency.

If a procurement agency collects agency service fees from the successful bidder (clinch a deal), it shall clearly inform the supplier of the limit and collection method of agency service fees in the tender (supplier invitation) announcement and project procurement documents.

10. Standardize expert extraction.In addition to the provisions of the Ministry of Finance, the evaluation experts should be drawn from the government procurement expert database. The purchaser and the procurement agency shall submit the extraction application online 3 working days in advance, and the system will randomly extract it within 24 hours before the evaluation and notify the evaluation experts. The evaluation of bidding documents, the demonstration of imported products and the demonstration of single-source procurement need not be drawn from the expert database of government procurement.

11. Relax access conditions.The purchaser and procurement agency shall clearly define the basic qualifications of suppliers participating in government procurement in strict accordance with paragraph 1 of Article 22 of the Government Procurement Law and paragraph 1 of Article 17 of the Regulations. Only the conditions mandated by laws and regulations or set for realizing the functions of government procurement policies can be regarded as specific qualification conditions. The purchaser and the procurement agency shall not require the supplier to provide certification materials other than the basic qualifications and specific qualifications for any reason. The registered capital, total assets, operating income, employees, profits, tax payment and authorization of manufacturers shall not be set as supplier qualification conditions, and small and medium-sized enterprises shall not be hindered or restricted from freely entering the government procurement market in their own regions and industries.

12, standardize the project review.In addition to the qualification examination identified errors, score summary calculation errors, sub-item scores beyond the scope of scoring standards, objective scores are inconsistent, and the evaluation committee unanimously identified the scores as abnormally high and abnormally low, the purchaser and procurement agency shall not organize re-evaluation. Under the above circumstances, if the result of winning the bid (clinch a deal) is changed after the purchaser reorganizes the review, or if the result of winning the bid (clinch a deal) is changed due to the query reply, the purchaser shall timely report the relevant information to the Provincial Department of Finance for the record, and inform the suppliers involved in the procurement activities and announce the reasons.

13. Implement policy functions.The purchaser shall implement the relevant policy functions of government procurement in the process of government procurement budget preparation and project review. The compulsory procurement items in the List of Government Procurement of Energy-saving Products shall be subject to government compulsory procurement; The products of prison enterprises and welfare enterprises can be given targeted support by setting specific qualifications; Non-mandatory procurement items in the List of Government Procurement of Energy-saving Products, products in the List of Government Procurement of Environmental Labeling Products, products listed in the Catalogue of Government Procurement of Two-type Products in Hunan Province and products of small and medium-sized enterprises shall be subject to preferential evaluation measures such as price deduction and extra points in bid evaluation in accordance with relevant policies and regulations. At the same time, for energy saving, environmental labeling and two-type products, the supplier shall choose one of them to enjoy the preferential evaluation; Only those who meet the national policy of promoting the development of small and medium-sized enterprises can enjoy the preferential review again. Only part of the products in the same project belong to the scope of preferential policies for evaluation, and only this part of the products will be given preferential treatment during evaluation.

14. Standardize the agreed supply and fixed-point procurement.Except that the designated intermediary service for official travel abroad (border) is changed to the designated official air ticket, the agreed supply and designated procurement of provincial units will continue to be implemented until June 2016.It ends on the 30th of June. When the purchaser selects the short-listed supplier or the short-listed supplier with the lowest quotation according to the regulations, it shall announce the closing result and contract within 2 working days from the date of closing, and put the contract on record within 7 working days from the date of signing the contract. The scattered fixed-point procurement with a cumulative amount of no more than 50,000 yuan can be announced and put on record after being merged regularly. The purchaser can organize the bidding of the shortlisted suppliers by himself, or entrust the government procurement center of the provincial government of Hunan Province to organize it.

Third, strengthen supervision and establish a strict accountability supervision mechanism for government procurement

15. Promote information disclosure.The purchaser and procurement agency shall, within 2 working days from the date of determining the supplier who won the bid (clinch a deal), announce the result of winning the bid (clinch a deal) and the tender documents, competitive negotiation documents or inquiry notice on the Hunan government procurement website, and the announcement period shall not be less than 3 working days; Within 2 working days from the date of signing the government procurement contract, the government procurement contract will be announced on the Hunan government procurement website, except for the contents involving state secrets and commercial secrets. If the purchaser entrusts an agency to issue an announcement, it shall review the contents of the announcement and bear corresponding responsibilities.

The contents of the announcement of the winning bid (transaction) results shall include:

(1) the name, address and contact information of the purchaser and the procurement agency, the project name and project number, the name and address of the supplier who won the bid (clinch a deal) and the bid (clinch a deal) amount;

(2) For goods procurement projects, the name, specifications, brand, manufacturer, quantity, unit price and service requirements of the goods shall be announced; For service procurement projects, the service list, service content and staffing list shall be published; For engineering procurement projects, the bill of quantities, material quantity and unit price, labor cost, etc. shall be published;

(3) List of suppliers participating in procurement activities, quotation, rating and qualification, compliance review and list of review experts. If the supplier is recommended in writing to participate in procurement activities, the recommendation opinions of the purchaser and evaluation experts shall also be announced.

The publicity of single-source procurement that meets the standard of public bidding amount, and the announcements of goods and services procurement projects with more than 10 million yuan (including: bidding announcement, pre-qualification announcement, competitive negotiation, invitation of inquiry procurement suppliers, announcement of bid winning and transaction results, announcement of procurement contract, etc.) shall be released simultaneously on Hunan Provincial Government Procurement Network (www.ccgp-hunan.gov.cn) and Red Net Government Procurement Channel (zfcg.rednet.cn).

The purchaser shall complete the contract filing within 7 working days from the date of signing the procurement contract, and the original method of signing the electronic contract online shall be stopped.

For government procurement construction projects and goods and services procurement projects related to the project construction to which the tendering and bidding law is applicable, the purchaser shall issue tender announcements, pre-qualification announcements and publicity of successful candidates in accordance with the regulations for the implementation of the tendering and bidding law, and provide links to relevant information for simultaneous reprinting on Hunan government procurement network. The purchaser shall, in accordance with the provisions of this notice, publish the winning contract online and put it on record.

16. Strengthen daily supervision.The Provincial Department of Finance will strengthen the supervision and inspection of government procurement activities of purchasers and procurement agencies according to law. Specific methods include: organizing special inspections, regularly sampling the bid-winning (clinched) projects, and irregularly checking the procurement activities of purchasers and agencies. The competent budget unit of the purchaser shall strengthen the guidance of the government procurement work in this system and perform the corresponding supervisory duties.

17. Build a credit system.The Provincial Department of Finance further refines relevant measures and formulates government procurement agencies and evaluation experts.andSupplier credit record standard; The establishment of bad behavior record management and publicity system, the illegal agency, evaluation experts.And suppliers, included in the list of bad behavior records, and to the public.

18, strict accountability.For violations of laws and regulations found in supervision and inspection, the Provincial Department of Finance will promptly handle and report them according to law, and urge rectification; For serious illegal acts and dishonesty in government procurement activities, the Provincial Department of Finance will jointly implement joint punishment with relevant departments according to law.

This notice shall be implemented as of the date of promulgation. The Hunan Provincial Government Procurement Work Standard (Xiangcai Purchase [2012No.14), "Detailed Rules for the Implementation of the Measures for the Administration of Non-tendering Procurement of Hunan Provincial Government Procurement" (Xiangcai Purchase [2014] No.15) and other documents that are inconsistent with the "Regulations" and the provisions of this notice shall be suspended.

Attachment: 1. Adjustment Table of Government Procurement Budget Implementation

2, the government procurement implementation plan for the record table

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 Hunan Provincial Department of Finance

　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 July 10th, 2015

　　Author of this article:

　　Fan Zhihong, Professor, College of Food Science, China Agricultural University.

　　There are so many kinds of vegetables, what kind of vegetables are suitable for you? How to eat vegetables for better nutrition? Keep this guide to eating vegetables!

　　These five kinds of vegetables should be eaten more.

　　1. Eating dark green vegetables can supplement folic acid

　　The greener the vegetables, the higher the chlorophyll content and the richer the folic acid, especially the dark green leafy vegetables contain the most folic acid. The dark leafy vegetables mentioned here must be vegetables with dark green leaves, such as Chinese cabbage, rape and romaine lettuce, while the baby vegetables and ball lettuce with lighter leaves are not dark green leafy vegetables.

　　2. Cruciferous vegetables help prevent cancer

　　Chinese kale, rape, Chinese cabbage and broccoli are all cruciferous vegetables. According to the current epidemiological study, eating 100 grams of cruciferous vegetables every day can help prevent some cancers. Mainly the glucosinolates are at work. Generally, the darker the color and the stronger the taste, the higher the glucosinolates content. Under the condition of normal thyroid function, there is no need to limit the intake of cruciferous vegetables.

　　Eating spinach is good for eye health.

　　Spinach is one of the natural foods rich in lutein. Studies have proved that lutein is beneficial to improve the visual clarity of eyes. Insist on eating spinach and other green leafy vegetables often, which is very beneficial to your eyes.

　　Health Times Photo by Mao Yuanyuan

　　4. Wax gourd is refreshing, low in heat and easy to digest.

　　Wax gourd has a low calorie. When it is cooked, it tastes fresh and soft. You can eat more at a time. You can eat nearly 300 mg of potassium and 80 mg of vitamin C by eating 500 g of wax gourd.

　　When making winter melon soup, adding shredded chicken, shrimps, meatballs, egg dumplings, etc. can increase the supply of protein, and adding chopped green onion and coriander when taking out the pot can increase people’s appetite without adding burden to the digestive system.

　　5. Young beans have more dietary fiber than celery.

　　Dietary fiber can not be digested and absorbed in human small intestine, which is helpful to relieve constipation. Stuffing one’s teeth and stabbing one’s throat are not the selection criteria for foods with high dietary fiber. Celery and leek with gluten are not the vegetables with the most dietary fiber. Soft edamame, tender broad bean and tender pea after cooking have higher dietary fiber content than celery.

　　There are five food tips to remember.

　　1. Fresh bamboo shoots are suitable for people with tough gastrointestinal tract.

　　Fresh bamboo shoots are rich in oxalic acid, phytic acid, tyrosine, other polyphenols and trypsin inhibitors, which will challenge gastrointestinal function. If the gastrointestinal tract is particularly delicate or often diarrhea, it is recommended not to eat or eat less at a time.

　　And when eating fresh bamboo shoots, you should cook them in advance, then add meat and stew them slowly, or you can cook them in a pressure cooker.

　　2. Love flatulence and eat less tremella and fungus

　　Auricularia auricula and tremella fuciformis are rich in soluble dietary fiber, which can be decomposed by bacteria in large intestine to produce gas, and tremella fuciformis is a gas-producing food, and this effect is stronger than auricularia fuciformis. People who have indigestion and always love flatulence should not eat too much.

　　3. Don’t eat too much eggplant skin for anemia and zinc deficiency.

　　Anthocyanin in eggplant skin helps to resist oxidation, but it will combine with iron ions in food and body, which is easy to hinder the absorption and utilization of iron by human body (as is zinc ions). Therefore, people with anemia and zinc deficiency are not suitable for eating more eggplant skin.

　　In addition, people who are vegetarian every day have a low utilization rate of iron, so they don’t have to eat eggplant skin specially.

　　Some dishes can’t completely replace the staple food.

　　Tender peas can replace some staple foods, but for people with weak digestive ability, it is easy to cause flatulence, so it is not recommended to replace all staple foods; Potatoes, taro, lotus root and yam can replace some staple foods; Eating pumpkin can reduce a little staple food, but you can’t directly replace all staple foods with pumpkin, otherwise your skin may turn yellow and bloat.

　　5. potatoes with weak digestion should be cooked.

　　Starch-rich vegetables, such as yam, potato, lotus root, etc., will cause flatulence to people with weak digestive ability if they are not cooked to a soft state and eaten half-baked or raw.

　　But for people who need to lose weight and lower blood pressure, starch-rich vegetables can provide a lot of potassium, and they can also provide more resistant starch when they are crisp, so it is beneficial to eat some.

　　Recommend 5 cooking methods

　　1. Auricularia auricula should be soaked in the refrigerator.

　　Soaked auricularia auricula, do not exceed 3 hours at room temperature, the risk of microbial overgrowth is greater. If it takes more than 3 hours, be sure to soak it in the freezer. First, wash the fungus, add water and soak it in the freezer for half a day.

　　If the soaked fungus is not finished that day, it can be put in the refrigerator for 2~3 days. Dried tremella and mushrooms can also be operated in the same way.

　　2. Some vegetables should not be overcooled.

　　Some vegetables are astringent and have high oxalic acid content, such as spinach and spring bamboo shoots. After blanching, they can be taken out directly and spread flat on a large plate to cool down quickly without cold water. When it’s not so hot, divide it into several portions, one portion is eaten directly with seasoning, and the rest are packed in boxes for refrigeration or frozen preservation.

　　Adding seasoning after cold water is not easy to taste, and vegetables are suddenly cooled after being fished out of hot water. The sudden change of temperature will make the texture of vegetables tough, which is not only unpalatable but also loses soluble nutrients.

　　3. Water-oil stewing method is recommended for cooking vegetables

　　Boil half a cup of water (100-150g) in the pot, add 1 spoon of sesame oil or other cooked oil (5-8g), or directly add half a cup of chicken soup or broth with a small amount of oil, add vegetables (200-400g) and stir fry, cover and simmer over medium heat.

　　Stew vegetables with thin leaves for 1 minute, and large vegetables such as broccoli for 3~4 minutes. After opening the lid, add some salt or chicken essence to turn off the heat and serve. The vegetables made in this way are bright in color and moist in taste, and can be eaten by the elderly and children with bad teeth.

　　4. Put tomatoes first and then pay attention to them.

　　Tomatoes contain acidic vitamin C and organic acids, which will help plant cell walls keep stable against heat and not easily collapse and soften. Therefore, if you want the dishes not to be too soft and rotten, or even crispy, put tomatoes early, such as fried potato shreds and fried crispy lotus root slices. Fish fillets are afraid of breaking, so they are suitable for cooking with sour soup and tomato soup.

　　On the other hand, if you want the ingredients to be soft and rotten, you have to put tomatoes late and add them after the vegetables or meat are soft, such as tomato brisket. In addition, don’t put tomatoes in the green leafy vegetables, or the cooked vegetables will be very stuffy.

　　Vegetables should be served in rice, noodles and meat.

　　Adding vegetables to rice: chopping vegetables or selecting granular vegetables (frozen sweet peas, corn kernels, edamame, tender broad beans, diced carrots and diced bamboo shoots) and adding them when steaming or frying rice can increase the supply of potassium, dietary fiber and B vitamins;

　　When cooking porridge, add vegetables (chopped green vegetables, bean sprouts, shredded radish, mushroom slices, etc.), and the original vegetable porridge is the best;

　　Add vegetables to pasta: make buns, jiaozi, pies, or add vegetable pulp to batter to make vegetable juice cakes, vegetable juice steamed buns, etc., or make vegetable soft pancakes, such as carrot, mushroom and egg cakes, which are loved by old people and children;

　　Braised pork is cooked with kelp, mushrooms, winter bamboo shoots, carrots, fungus, etc. After the vegetables absorb the gravy, the taste is even more delicious than the meat. When cooking fish soup, put some shredded white radish, kelp and soybean sprouts.

　　This article comes from: 2023-11-17 Health Times "Eat Enough One Jin of Vegetables a Day", and is excerpted from Chemical Industry Press "Small ingredients and great health: a scientific diet guide for the whole family"
1 ",by Fan Zhihong, a professor at the College of Food Science, China Agricultural University.

　Today, King of Barbecue released a preview and poster, and the film will be launched on November 12th. The film is directed by Cui Zhijia, co-directed by Zi Wang and starring Cui Zhijia, Sun Yue, Lao Si, Zhang Qi and Guo Xiangpeng. The film vividly depicts that Li Yanxi, a humble migrant worker, was forced to switch to a barbecue shop, presenting the audience with a unique barbecue culture and wine table culture in Northeast China.

Cui Zhijia Sun Yue HappyAssemble,barbecuelarge-scale warbe poised for

In today’s preview, Li Yanxi, played by Cui Zhijia, returned to the company as soon as possible in order to alleviate the contradiction between Zheng Yan and his son, and tried his best to interfere with Zheng Neng’s barbecue restaurant. After frequent failures, he decided to compete fairly, so he and his partner triggered a barbecue war in a series of fancy operations. The bold character of the Northeastern people is perfectly presented in the joyful and funny atmosphere, and the humorous lines with a strong Northeast accent are also in stitches. The overall point of view and laughter are both wonderful.

The fixed poster exposed together with the notice is also very eye-catching. The poster mainly adopts two colors of red and yellow, which is very pyrotechnic with warm lighting. Cui Zhijia at the barbecue table laughed heartily with kebabs in his hand, and the objects in the hands of the other four people also conveyed a lot of information. The dazzling "big gold chain" on Old Four’s body, the barbecue held high by He Yutong, the beer in Sun Yue’s hand and the banner of "Opening for Business" in Zhang Qi’s hand fully showed the lively atmosphere and strong northeast atmosphere of the barbecue shop, and it was really expected that the title of "King of Barbecue" would fall.

The best taste in the world is barbecue, and some people have feelings and stories.

Some people say that if the barbecue has an ID card, then its household registration must be in the northeast, which shows that the status of the northeast in the barbecue industry is really unshakable. "King of Barbecue" takes barbecue as the carrier, and tells the story of Li Yanxi, who accidentally became the owner of barbecue shop, who fought fiercely with her competitor Zheng Neng to become the king of barbecue. In the competition between the two barbecue shops, the fancy "marketing" of Li Yanxie and Zheng Energy shows a strong human fireworks and authentic comedy culture in Northeast China.

Not only that, but there is also a warm core hidden under the humorous shell of the film. Behind Zheng Yanpai’s employee Li Yanxie’s ruining his father’s barbecue shop is his rare filial piety, and his father’s hard persistence is because the barbecue shop carries the memories of him and his son, and Li Yanxie also gains the understanding and support of his close comrades-in-arms and his wife in the process. Can Zheng Yanxie and his son, who lack communication, be reconciled with Li Yanxie’s help? The answer has yet to be revealed by the audience themselves after the film is released. The King of Barbecue, by depicting three main emotional lines, shows the delicate and warm side of the generous and humorous character of the Northeast people, making people feel the deep warmth in the film while enjoying the joy.

Comedians are United, and high-energy laughter never stops.

Through a small barbecue, the film shows people the barbecue culture and wine table culture with Northeast characteristics, and the stories of laughter and tears also let people know the positive and optimistic attitude and warm and generous personality of the Northeast people.

CCTV News:The Regional Comprehensive Economic Partnership Agreement will come into effect on January 1, 2022 for 10 countries that have completed the approval procedures, which will also provide many opportunities for the development of China’s agricultural trade. In this context, Guangdong’s agricultural sector has built an international trading center for agricultural products in six major high-quality fruit producing areas to boost the quality and efficiency of the entire industrial chain of agricultural products.

During this period, fruits in many places in Guangdong entered a concentrated picking period. Deqing County is the main producing area of citrus in Guangdong. The fruit farm operated by the grower Xu Junwei has a planting area of 120 mu, and this year’s output has reached 500,000 Jin. In the past two years, the output of citrus has been increased by improving varieties and planting techniques. This year, he aimed at overseas markets.

Citrus grower Xu Junwei:The sales channels have been expanded, and the sales prices have also increased, so that the benefits of our fruit farmers in the production process have been better guaranteed.

Under the policy background of "Regional Comprehensive Economic Partnership Agreement", at present, Guangdong agricultural departments have successively established international trading centers for agricultural products in six high-quality agricultural products planting areas, including citrus, litchi and longan, so as to let high-quality agricultural products go out and promote the high-quality development of Guangdong agriculture.

Huang Weihua, Director of Exchange and Cooperation Department of Guangdong Provincial Department of Agriculture and Rural Affairs:We aim at RCEP, which will take effect early next year, and take the lead in guiding and supporting the construction of a number of international trading centers for agricultural products. We can promote the ability of our agricultural products to enter the international market, thus promoting the quality improvement and efficiency improvement of the whole industrial chain of agricultural products from breeding production and logistics processing.

　　The per capita consumption of seafood buffet in 200 yuan is close, and it is necessary to collect the deposit of customers’ 100 yuan money per table in advance, which makes Ms. Wang, a diner, somewhat dissatisfied. A survey by the Beijing Morning Post reporter found that at present, many buffet merchants have such regulations. The merchants say that the purpose of this move is to "avoid waste" and attract the attention of diners. In practice, if the waste is not too serious, the money will be refunded in full. Diners have different attitudes towards this. The Consumers Association said that there is no explicit prohibition on such practices by merchants. Lawyers believe that as long as the merchants inform the rules in advance and there is a contractual relationship after the two sides reach an agreement, they should abide by them.

　　You have to pay a deposit before eating buffet.

　　Yesterday, the reporter came to the Nanhai Yusheng seafood self-service store mentioned by Ms. Wang, and stood a signboard of "the deposit of the day" in the eye-catching position of the checkout counter. According to the content, if each guest has more than 200 grams of food left over, he will be charged 20% of the meal fee. Therefore, guests are required to pay the "security deposit" in advance, and the number of people is less than 10, and the security deposit should be paid to 100 yuan, 11 to 20 people, and 200 yuan, and so on. As for the reason, it is also clearly written on the signboard, "In order to avoid extravagance and waste". At the same time, the store also clearly stipulates that the above deposit should be returned to the service desk in time after the dinner on the same day, otherwise it will not be returned later. In addition, in addition to the signboard, after paying the deposit, customers who go to the store for dinner need to sign a paper confirmation form, and the content is consistent with the above tips.

　　The waiter in the store said that after the meal, the waiter would remind the guests to refund the money at the front desk. Unless the waste is very serious, the money will indeed be deducted. The purpose is not to deduct money, but mainly to make guests pay more attention to this matter. Some pressures will be more effective in avoiding waste.

　　The amount of waste should be clear

　　In the interview, the reporter learned that the buffet charges a "margin" and the merchant is not "exclusive". There are also many consumers who have encountered such a situation, and everyone has different views on this.

　　College students pay a small fee to go to a buffet with their classmates. When they pay the meal fee, each person is charged a "deposit" of 10 yuan money, which is refunded in full after the meal. At that time, although Xiao Fu felt uncomfortable, he was not "serious" and expressed his understanding of the business practice. "I didn’t pay the deposit before coming to this store. I guess they came up with such a method only after dissuasion or warning effect was not obvious. Don’t talk about them, I am also annoyed to see that others are left with a lot of waste. Such people should be treated. "

　　However, some consumers have suggested that the concept of "waste" put forward by most merchants is very vague, and how much waste is left should be clear. "More strictly speaking, it should be clearly stated, not a matter of waiter’s words. Although there is not much money, it is hard to say if there is a dispute afterwards. "

　　■ Lawyer

　　Yesterday, the reporter consulted the 12315 consumer report hotline on this matter. The staff said that there is no hard requirement for the above-mentioned businesses and there is no explicit prohibition.

　　Lawyer Chen Shu of Beijing Jingtian Gongcheng Law Firm believes that the merchants communicated to customers in an open and clear way that the "deposit" should be charged for dining. Although the wording is not rigorous and accurate, the two parties have established a "contract" relationship through their actions, which is legally binding and should be implemented in accordance with the agreement. "This kind of announcement of the merchant belongs to the format contract, and the contract should specify the standard of how to collect, how to refund and waste the deposit, and the standard of charging fees. In the event of waste, diners should pay the meal fee according to the contract or directly deduct it with the deposit. "

　　Although merchants can draw up their own deposit collection rules, it is illegal if there is a rule like "customers don’t get the deposit back on the same day."

　　Beijing Morning Post Live Journalist Zhang Jingshu

Catalogue

　　The first part of the 2019 annual departmental final accounts report

　　I. Summary of final accounts of income and expenditure

　　Second, the income statement

　　Iii. Final Statement of Expenditure

　　IV. Summary of Final Accounts of Financial Appropriation Income and Expenditure

　　V. Final Statement of General Public Budget Financial Allocation Expenditure

　　VI. Final Statement of Basic Expenditure of General Public Budget Financial Allocation

　　Seven, the government fund budget financial allocation income and expenditure statement.

　　Eight, the government fund budget financial allocation of basic expenditure statement

　　Nine, the financial allocation "three public" expenditure statement

　　X. Table of Government Procurement

　　XI. Table of Government Expenditure on Purchasing Services

　　The second part of the 2019 annual departmental accounts

　　Part III Information on Other Important Matters in 2019

　　The fourth part is the performance evaluation of departments in 2019

The first part of the 2019 annual departmental final accounts report

　　See the attachment for the report.

The second part of the 2019 annual departmental accounts

　　I. Basic information of the department

　　(A) the establishment of departments and institutions

　　1. Internal organization

　　The Education Committee of the Communist Party of China (CPC) Beijing Municipal Committee is the working organ of the Municipal Party Committee, with 14 internal offices. No subordinate units.

　　2. Department responsibilities

　　Implement the principles and policies of the CPC Central Committee on education, the decision-making arrangements and the relevant work requirements of the municipal party committee, formulate measures for Beijing’s education system to uphold the party’s leadership and strengthen party building, and organize their implementation within the scope of its functions and powers. Coordinate and guide the Party building, ideological and political education, moral education, talents, United front work, security and stability in Beijing education system.

　　(II) Personnel composition

　　There are 110 administrative staff members of the Education Committee of the Beijing Municipal Committee of the Communist Party of China (CPC) (including 25 staff members stationed in the discipline inspection and supervision group), and there are 94 people; The career establishment is 0, and the actual number is 0.

　　Second, the overall situation of income and expenditure accounts

　　In 2019, the total revenue and expenditure was 45,920,800 yuan, a decrease of 46,930,800 yuan or 50.54% over the previous year.

　　(a) the income statement

　　In 2019, the total revenue this year was 40.2674 million yuan, a decrease of 46.9955 million yuan or 53.86% over the previous year, of which: the revenue from financial allocation was 39.6573 million yuan, accounting for 98.48% of the total revenue; Superior subsidy income is 0,000 yuan, accounting for 0% of the total income; The business income is 0,000 yuan, accounting for 0% of the total income; Operating income is RMB 0,000, accounting for 0% of the total income; The income paid by affiliated units is RMB 0,000, accounting for 0% of the total income; Other income was 610,100 yuan, accounting for 1.52% of the total income.

　　(2) Description of final accounts of expenditures

　　In 2019, the total expenditure this year was 39,177,600 yuan, a decrease of 27,707,400 yuan or 41.43% over the previous year, of which: the basic expenditure was 33,796,000 yuan, accounting for 86.26% of the total expenditure; The project expenditure is 5,381,600 yuan, accounting for 13.74% of the total expenditure; Paid to the superior expenditure of 0 million yuan, accounting for 0% of the total expenditure; Operating expenditure is 0,000 yuan, accounting for 0% of the total expenditure; The subsidy expenditure for affiliated units is 0,000 yuan, accounting for 0% of the total expenditure.

　　Three, the financial allocation of income and expenditure accounts of the overall situation

　　In 2019, the total revenue and expenditure of financial allocation was 39,708,700 yuan, a decrease of 47,540,900 yuan or 54.49% over the previous year. The main reason: during the transition period of institutional adjustment, the projects related to education are managed by the Municipal Education Commission.

　　Four, the general public budget expenditure accounts.

　　(a) the overall situation of the general public budget expenditure accounts

　　In 2019, the financial allocation expenditure of the general public budget was 37.1365 million yuan, which was mainly used in the following aspects (according to major categories): the general public service expenditure was 33.7365 million yuan, accounting for 90.84% of the financial allocation expenditure this year; Education expenditure is 1,464,400 yuan, accounting for 3.95% of this year’s financial allocation expenditure; Expenditure on social security and employment was 1,935,500 yuan, accounting for 5.21% of the financial allocation expenditure this year.

　　(two) the specific situation of the final accounts of the general public budget.

　　1. The final account of "general public service expenditure" (category) in 2019 was 33,736,500 yuan, an increase of 2,807,200 yuan or 9.08% over the budget at the beginning of 2019. Among them:

　　The final accounts of "General Office of the Party Committee (Office) and related institutions" (paragraph, the same below) in 2019 were 31,846,200 yuan, an increase of 5,587,700 yuan or 21.28% over the budget at the beginning of 2019. The main reason: after the institutional reform, the actual number of people has increased, and the corresponding personnel funds and daily public funds have increased.

　　The final account of "Other communist party Affairs Expenditure" (paragraph, the same below) in 2019 is 1,890,300 yuan, which is 2,144,300 yuan less than the budget at the beginning of 2019, with a decrease of 53.15%. The main reasons are: implementing the relevant regulations of the central and municipal committees, strictly controlling costs, and reducing expenditures.

　　2. The final account of "education expenditure" (category) in 2019 was 1,464,400 yuan, a decrease of 446,000 yuan or 23.35% compared with the budget at the beginning of 2019. Among them:

　　The final account of "further education and training" (paragraph, the same below) in 2019 was 1,464,400 yuan, a decrease of 446,000 yuan or 23.35% compared with the budget at the beginning of 2019. The main reason: compressing some training.

　　3. The final account of "social security and employment expenditure" (category) in 2019 was 1,935,500 yuan, an increase of 403,300 yuan or 26.32% over the budget at the beginning of 2019. Among them:

　　"Retirement of administrative institutions" (paragraph, the same below) has a final account of 1,635,500 yuan in 2019, an increase of 103,300 yuan or 6.74% over the budget at the beginning of 2019. The main reason: the number of retirees has increased this year, and the retirement funds of corresponding administrative institutions have increased.

　　The final account of "Pensions" in 2019 was 300,000 yuan, an increase of 300,000 yuan or 100.00% over the budget at the beginning of 2019. The main reason: during the year, there were retirees who died and received pensions.

　　Five, the government fund budget expenditure accounts.

　　(a) the overall situation of the final accounts of the government fund budget.

　　There is no such expenditure this year.

　　(two) the specific situation of the final accounts of the government fund budget.

　　There is no such expenditure this year.

　　Six, the financial allocation of basic expenditure accounts.

　　In 2019, the department allocated 33.796 million yuan for basic expenses and 0.000 yuan for government funds, including: (1) salary and welfare expenses including basic salary, allowances, bonuses, food subsidies, performance pay, other social security contributions, other wages and benefits; (2) Expenditure on goods and services includes office expenses, printing fees, consulting fees, handling fees, water fees, electricity fees, post and telecommunications fees, heating fees, property management fees, travel expenses, expenses for going abroad (abroad) on business, maintenance (protection) fees, rental fees, conference fees, training fees, official reception fees, special materials fees, labor fees, entrusted business fees, trade union funds, and so on. (3) Subsidies for individuals and families include retirement expenses, retirement expenses, pensions, living allowances, relief expenses, medical expenses subsidies, grants, bonuses and other subsidies for individuals and families. (4) Other capital expenditures include the purchase of office equipment and special equipment.

Part III Information on Other Important Matters in 2019

　　First, the "three public funds" financial allocation final accounts

　　The "three public" funds include an administrative unit belonging to this department. In 2019, the final accounts of the "three public" funds were 210,700 yuan, which was 264,200 yuan less than the budget of the "three public" funds at the beginning of 2019 of 474,900 yuan. Among them:

　　1. Expenses for going abroad on business. The final accounts in 2019 were 210,700 yuan, a decrease of 249,300 yuan compared with the budget of 460,000 yuan at the beginning of 2019. The main reasons: according to the unified arrangement of the whole city, the number of people going abroad decreased and the cost of going abroad decreased this year; In 2019, the expenses for going abroad on business were mainly used for educational exchanges, etc. In 2019, 6 or 7 delegations were organized for going abroad on business, and the per capita expenses for going abroad on business were 30,100 yuan.

　　2. Official reception fee. In 2019, the final accounts were several hundred thousand yuan, which was 14,900 yuan less than the budget of 149 yuan at the beginning of 2019. The main reason: according to the eight central regulations and the requirements of strict economy and opposition to waste, the National Committee strictly controls the official reception standards and reduces the official reception fees.

　　3, official car purchase and operation and maintenance costs. In 2019, the final accounts were several hundred thousand yuan, which was the same as the 2019 budget.

　　II. Expenditures for the operation of organs

　　In 2019, the daily public expenditure of the basic expenditure arranged by the administrative units of this department (including the administrative institutions with reference to the Civil Service Law) using the general public budget financial allocation totaled 2,214,000 yuan, an increase of 452,500 yuan over the previous year. The reason for the increase: after the institutional reform, the actual number of people increased, and the corresponding daily public expenditure increased.

　　Iii. Government procurement expenditure

　　In 2019, the total government procurement expenditure of this department was 1,152,200 yuan, including 337,200 yuan for goods, 0,000 yuan for projects and 815,000 yuan for services. The contract amount awarded to small and medium-sized enterprises was 511,400 yuan, accounting for 44.38% of the total government procurement expenditure, of which the contract amount awarded to small and micro enterprises was 12,900 yuan, accounting for 1.12% of the total government procurement expenditure.

　　IV. Occupation of State-owned Assets

　　In 2019, there were 0 vehicles in this department; 2 sets of general equipment with a unit value of more than 500,000 yuan and 0 sets of special equipment with a unit value of more than 1 million yuan.

　　Five, the state-owned capital operating budget financial allocation revenue and expenditure

　　There is no such expenditure this year.

　　VI. Explanation of government expenditure on purchasing services

　　In 2019, the final account of government procurement services of this department was 1,064,100 yuan.

　　VII. Interpretation of technical terms

　　1. "Three Public Funds": refers to the expenses for going abroad (abroad), purchasing and operating official vehicles and official reception arranged by the unit through financial allocation. Among them, the expenses for going abroad on business refer to the international travel expenses, inter-city transportation expenses, accommodation expenses, meals, training fees, public and miscellaneous expenses, etc. The official vehicle purchase and operation expenses refer to the official vehicle purchase expenses (including vehicle purchase tax and license fee) and the official vehicle fuel expenses, maintenance fees, crossing fees, insurance fees, safety incentive fees and other expenses retained by the unit according to regulations; Official reception fee refers to all kinds of official reception (including foreign guests reception) expenses incurred by the unit according to regulations.

　　2. Operating expenses of organs: refers to the daily public expenditure among the basic expenditures arranged by administrative units (including those managed by the Civil Service Law) using the general public budget, including office and printing expenses, post and telecommunications expenses, travel expenses, conference expenses, welfare expenses, daily maintenance expenses, special materials and general equipment purchase expenses, office space utilities, office space heating expenses, office space property management expenses, official vehicle operation and maintenance expenses and other expenses.

　　3. Government procurement: refers to the behavior of state organs, institutions and organizations at all levels using financial funds to purchase goods, projects and services within the centralized catalogue formulated according to law or above the procurement limit standard.

　　4. Government procurement of services: refers to the behavior of state organs at all levels to entrust qualified service providers with services that fall within their own responsibilities and are suitable for market-oriented services in accordance with government procurement methods and procedures, and pay them fees according to factors such as service quantity and quality.

　　5. Basic expenditure: refers to personnel expenditure and public expenditure incurred to ensure the normal operation of institutions and complete daily tasks.

The fourth part is the performance evaluation of departments in 2019

　　First, the performance evaluation work

　　The Education Committee of the Communist Party of China (CPC) Beijing Municipal Committee conducted performance evaluation on departmental project expenditure in 2019, with 4 evaluation projects, accounting for 44.44% of the total departmental projects, involving an amount of 2,692,100 yuan. Among them, one project was evaluated by ordinary procedure, and three projects were self-evaluated by summary procedure, and the evaluation results were all good.

　　Second, the performance evaluation report of the office equipment procurement project of the Education Committee

　　(A) the evaluation object profile

　　According to the deployment arrangement of the Municipal Party Committee, the Education Working Committee of the Municipal Party Committee moved to the administrative office area of the city sub-center at the end of 2018, and after the institutional reform in January 2019, the total number of the Education Working Committee of the Municipal Party Committee increased from 61 in 2017 to 81. According to the Notice of Beijing Municipal Finance Bureau on Adjusting the Configuration Standards of Printers and Other Three Types of Office Equipment (J.C.Assets [2019] No.1128), in order to make up for the original office furniture, information equipment and confidential equipment,

　　(II) Evaluation conclusion

　　After evaluation, the comprehensive evaluation score of the project is 85.16 points, including 12.99 points for project decision-making, 22.92 points for project management and 49.25 points for project performance, and the performance evaluation result is "good".

　　(3) Existing problems

　　1. The scientific reporting of the performance target declaration form needs to be further improved.

　　2. Project management still needs to be improved, and the information left by process management is not complete enough.

　　3. The summary of performance data is insufficient, and the description of performance results is not specific enough.

　　(4) Suggestions

　　1. Strengthen the scientific nature of project management and optimize performance targets and specific indicators.

　　2. Improve the project management process and timely improve the project management system.

　　3, improve the awareness of performance management, establish and improve the file management system of project performance data.

　　Third, the project expenditure performance self-evaluation form

The people’s governments of all prefectures and cities, the Administrative Committee of Central Yunnan Industrial New District, and the provincial committees, offices, departments and bureaus:

Provincial Development and Reform Commission’s "Implementation Opinions on Establishing a Long-term Mechanism for Stable Supply of Natural Gas" has been agreed by the provincial people’s government and is now forwarded to you, please implement it carefully.

General Office of Yunnan Provincial People’s Government

September 25, 2014

(This piece is publicly released)

Suggestions on establishing a long-term mechanism for stable supply of natural gas

Provincial Development and Reform Commission

With the completion and ventilation of China-Myanmar natural gas pipeline, our province began to gradually promote the utilization of natural gas, and the scope and scale of utilization will continue to expand. Stable gas supply has become a major issue related to the economic and people’s livelihood development of our province. In order to ensure the long-term stable supply of natural gas in the whole province, according to the spirit of Notice of General Office of the State Council on Forwarding Several Opinions of Development and Reform Commission on Establishing a Long-term Mechanism to Ensure the Stable Supply of Natural Gas (Guo Ban Fa [2014] No.19), combined with relevant national natural gas policies, Opinions of Yunnan Provincial People’s Government on Accelerating the Development of Natural Gas Utilization (Yun Zhengfa [2013] No.191) and Notice of Yunnan Provincial People’s Government on Printing and Distributing the Outline of Yunnan Natural Gas Utilization and Development Plan.

I. General requirements

Thoroughly implement the spirit of the relevant documents of the state, the provincial party committee and the provincial government, focus on ensuring the people’s livelihood, and strive to achieve a basic balance between the total supply and demand of natural gas in accordance with the ideas and principles of "planning first, connecting supply and demand, orderly distribution, supervision in place, responsibility implementation, and price rationalization" to effectively ensure the long-term stable supply of natural gas in our province.

Second, the main task

(1)Accelerate the construction of natural gas branch pipelines, urban gas pipe networks, gate stations, gas storage and other infrastructure facilities in the province, especially in areas not covered by the main and branch lines of China-Myanmar natural gas pipelines, promote ventilation and gas use in all localities as soon as possible, expand the scale of natural gas utilization, and ensure the realization of the province’s gas consumption targets.

(2)Ensure people’s livelihood and use gas. Focus on meeting people’s daily life gas, public service facilities gas (including airports, railway stations, schools, hospitals, welfare homes, nursing homes, ports, terminal passenger stations, bus passenger stations, etc.), as well as people’s livelihood gas needs such as buses and taxis, especially to ensure the safe and stable supply of residential gas.

(3)Establish an orderly gas use mechanism. Adhere to planning first, living within our means, balancing the whole province, negotiating between supply and demand, and taking people’s livelihood as the primary gas supply security field, make overall planning and arrangement of gas consumption for people’s livelihood and non-people’s livelihood, reasonably determine the gas supply sequence and scheme in each region, strengthen demand side management, and standardize the gas consumption order.

Third, safeguard measures

(A) improve the ability to ensure resources

Taking the natural gas of China-Myanmar pipeline as the main gas source, relying on the communication between China-Myanmar pipeline and China-Guizhou and Guangnan branch line of west-east gas transmission, more pipeline gas sources will be introduced; Make full use of the "Sichuan gas" that has entered Zhaotong; Actively introduce liquefied natural gas (LNG) gas source, and speed up the construction of coal-based gas and coke oven gas-based LNG gas source in the province; Accelerate the pace of surface extraction and utilization of coalbed methane in the province; Accelerate the exploration and development of unconventional gas resources such as natural gas, especially shale gas in the province, and form a diversified gas supply pattern. Do a good job in balancing natural gas and other energy sources and optimize the use of natural gas. Using various clean energy sources, we will promote coal substitution in multiple channels and ways, and promote the "coal to gas" project in an orderly manner according to resources and prices.

(2) Do a good job in balancing the total supply and demand.

According to the principle of long-term supply planning, increasing supply as planned, and signing contracts between supply and demand, we should balance the total supply and demand of natural gas. All localities and relevant departments should strengthen communication and connection with upstream, middle and downstream enterprises of natural gas, organize enterprises to forecast gas demand, urge both parties to sign contracts, strengthen overall coordination, and make annual gas use plans. Strengthen demand side management, optimize gas consumption structure, reasonably arrange gas consumption increment according to gas source situation, moderately develop interruptible gas supply users, and reasonably arrange gas supply sequence to ensure gas supply safety for residents, public facilities and key users. Natural gas sales enterprises should implement the annual pipeline natural gas and LNG supply plan, and fulfill the quarterly (monthly) peak shaving and daily peak shaving gas supply obligations agreed in the natural gas purchase and sale contract. Implement emergency measures such as "suppressing non-people’s livelihood" (suppressing non-people’s livelihood gas and protecting people’s livelihood gas) to ensure that the dispatching of people’s livelihood gas supply is in place. The establishment of natural gas reserves, by 2020, have not less than the year.Working capacity of 10% of the same sales volume. Urban gas enterprises should strictly implement demand-side management measures and emergency dispatching plans, implement the daily and hourly peak-shaving gas supply obligations agreed in the natural gas purchase and sale contracts, and establish natural gas storage facilities to meet the regional daily and hourly peak-shaving and emergency needs, at least to form an emergency storage capacity that is not lower than the local average demand of three days.

(3) Accelerate the construction of gas storage facilities.

All localities should strengthen the construction of gas storage and peak regulation facilities and LNG receiving and storage facilities, and realize interconnection with natural gas feeder lines and urban pipe networks to effectively improve emergency gas storage capacity. Conscientiously implement the Guiding Opinions of the National Development and Reform Commission on Accelerating the Construction of Gas Storage Facilities (No.903 [2014] of the Development and Reform Commission), study and formulate policies and measures to encourage the construction of gas storage facilities, and effectively promote the construction of gas storage facilities. Accelerate the construction progress of gas storage projects under construction. Support all kinds of market players to participate in the investment, construction and operation of gas storage facilities on an equal footing according to law. Increase financing support for gas storage facilities investment enterprises, and eligible enterprises can issue project income bonds to raise funds for gas storage facilities construction. Give priority to the construction land for gas storage facilities. For independently operated gas storage facilities, the gas storage price shall be determined according to the principle of cost compensation and reasonable income. The gas storage facilities, investment and operating costs built by urban gas enterprises should be taken into account in the overall consideration of gas distribution costs, and appropriate benefits should be given. Priority will be given to supporting natural gas sales enterprises and urban gas business enterprises whose peak-to-valley gas consumption difference exceeds 3:1 and people’s livelihood gas consumption accounts for more than 40% to build gas storage facilities. Natural gas sales enterprises and urban gas business enterprises can build gas storage facilities independently or jointly, or entrust other enterprises to store them on their behalf. The increase in gas supply will be linked to the scale of gas storage facilities, and natural gas sales enterprises will give priority to increasing gas supply to areas with gas storage facilities under the same conditions. By 2015, the emergency peak shaving and gas storage facilities of natural gas in key cities such as Kunming, Qujing and Yuxi will reach 100 million cubic meters; By 2020,China-Myanmar natural gas pipeline will be built to support 1.429 billion cubic meters underground gas storage in central Yunnan.

(D) the establishment of forecasting and early warning mechanism

All localities, relevant departments and enterprises should establish and improve natural gas monitoring, forecasting and early warning mechanisms, strengthen situation forecasting and analysis, timely grasp the supply and demand situation of natural gas, pay close attention to the problems of signs and tendencies, and achieve early detection, early coordination and early disposal of natural gas supply risks. Relevant departments should supervise the signing of natural gas purchase and sale contracts and gas supply and use contracts, do a good job in contract filing management, and strengthen supervision and management of natural gas sales enterprises and urban gas business enterprises to implement contracts and protect people’s livelihood. Enterprises involved in natural gas sales and supply should establish a natural gas information reporting system and a daily newspaper system for key cities during peak hours, and timely and accurately report market users, gas consumption structure, supply and demand to relevant competent departments.

(5) Establish and improve emergency plans.

All localities and relevant departments should establish and improve the emergency plan for natural gas supply, organize enterprises to establish and improve the emergency dispatching and emergency regulation mechanism according to law, determine the order of gas protection, pressure, limit and stop according to the emergency plan in case of tight gas supply, do a good job in emergency management and stabilize natural gas supply. For natural gas pipeline accidents above the gate station, in accordance with the Notice of the General Office of the People’s Government of Yunnan Province on Printing and Distributing the Emergency Plan for Oil and Gas Pipeline Accidents in Yunnan Province (No.29 [2014] of Yun Zhengban), effective measures shall be taken in time to properly handle unexpected accidents, reduce the impact of accidents on people’s livelihood and maintain social stability.

(six) do a good job in the reform of natural gas field.

In accordance with the requirements of the national oil and gas system reform, we will promote the exploration and development of natural gas, shale gas and other resources in our province in a timely manner, gradually rationalize the construction and operation system of natural gas pipeline network in the province, and enhance the province’s natural gas allocation and balance capacity. In accordance with the requirements of the national natural gas price reform, we will further rationalize the price comparison relationship between natural gas prices and alternative energy prices, establish and improve the linkage mechanism between upstream and downstream prices of natural gas, improve the pricing and price adjustment mechanism of natural gas, and reasonably determine the pipeline transportation fee and the sales price of natural gas classification terminals. Speed up the rationalization of the price relationship between vehicle natural gas and gasoline and diesel. Before the end of 2015, a ladder price system for residential gas will be established in places where natural gas has been piped. We will study and implement policies such as seasonal price difference for non-resident users and gas prices that can be cut off in the middle, encourage places with large gas peak-valley differences to take the lead in implementation, and guide users to cut off peaks and fill valleys.

Fourth, strengthen organizational leadership

All localities and relevant departments should combine the implementation of Document No.19 [2014] issued by the State Council with the implementation of documents No.191 [2013] and No.192 [2013] of Yun Zhengfa. While accelerating the pace of natural gas popularization and utilization in our province, it is an important task to establish a long-term mechanism for the stable supply of natural gas and ensure the supply of gas for people’s livelihood, strengthen organizational leadership, improve the working mechanism and implement the division of responsibilities. Provincial energy authorities should strengthen comprehensive coordination, organize the formulation and implementation of natural gas utilization and development planning, do a good job in the annual balance of supply and demand of natural gas and the coordination and supervision of daily operation, timely coordinate the contradiction between supply and demand of natural gas, and put forward solutions and measures. Relevant departments directly under the provincial government should work closely together in accordance with the division of functions, pay close attention to refining relevant policies and measures, do a solid job in relevant work, and ensure that the work of establishing a long-term mechanism for stable supply of natural gas has achieved practical results.

Attachment: Division of Key Tasks

Attachment:

　　Nezha, a thousand-year-old mythical figure, has become a hot IP under the operation of the domestic animated film Ne Zha and the team. Since the film was released on July 26th, it has won the single-day box office champion for more than 20 days in a row. On August 21st, Nezha was released for 27 days, and the box office surpassed Avengers 4, ranking third in China’s film history.

　　In recent years, the concept of IP has been hot, and the energy that people continue to pursue and pay has burst out. There are many versions of Nezha’s film and television works. Why is it that only Ne Zha is on fire? How can the creators operate the traditional IP to revitalize it?

　　Classic IP releases new vitality

　　Behind the popularity of Nezha is the re-creation of traditional IP in China. Most of the IP cultural products in the early stage restore the original works in a proper way, which belongs to a simple text film and television reproduction. Nowadays, film and television works pay more attention to the new connotation, redefine the role image, and tell their own stories through the shell of China IP.

　　"I think this film is about the importance of family of origin. Only parents who don’t give up their children and always have hope for their children can have Nezha ‘ My life is up to me ’ The bottom spirit. " Xiao Feng, a Nanjing audience, told reporters that when Nezha said, "My dad told me that I am what others say I am," she cried with many audiences in the cinema. "It is really difficult to break and tear down the stereotypes and labels in people’s hearts. It takes much more effort than ordinary people to really break stereotypes, and Nezha in the film paid his life. "

　　After seeing the film, Ms. Bao, a primary school teacher, thinks that the story of Nezha is all newly edited, which can only be said to use a symbol of China elements. However, such an adaptation, she said, is acceptable. "It reflects the blending of Chinese and Western cultures. I think this is a phenomenal film and a meaningful breakthrough."

　　"Some people say that traditional IP innovation is ‘ Fried cold rice ’ , but IP can be accepted as long as it is done well, and should not be opposed to ‘ Cold rice and fresh stir-fry ’ 。” A senior industry insider said that Kung Fu Panda and Disney’s Mulan are all major adaptations of traditional IP. The box office of Kung Fu Panda 3 in China is RMB 1 billion, and its income outside the box office has reached RMB 1.5 billion, exceeding the box office itself. In his view, "this is the influence of IP, which has surpassed a movie and become a long-term brand. This is a way for IP to become a carrier of pan-entertainment and extend to retail in the era of pan-entertainment."

　　High-box office movies were born like this.

　　In fact, before Nezha, there were other works such as The Big Fish Begonia and The Return of the Great Sage, which were also deeply rooted in the classic IP. Behind the success of these films, the behind-the-scenes creative team works day and night.

　　Walking into Nanjing Yuanguang Digital Technology Co., Ltd., which is located on Software Avenue, the reporter saw that in a big office, computers were next to each other, and the staff were nervously operating in front of the computers. Zhao Yuanyuan, deputy general manager of Yuanguang Digital, said that during the production of Nezha, the staff worked here day and night, and basically only slept for four or five hours a day.

　　Nanjing Yuanguang Digital Technology Co., Ltd. is a local animation company in Nanjing. In April this year, the company received the task of rendering, special effects, synthesis and 3D transformation of the film "Nezha". The company formed a special team of 21 people, which took more than a month to complete all the work. "In the movie, many people were deeply impressed by the scene where Nezha was born from a bath fire. The director had very high requirements for the special effects of this scene. We only revised seven or eight versions of the flame," Kong Linghui, the producer of Yuanguang Digital, told reporters.

　　The other company participated in the whole production process of Nezha, and its wholly-owned subsidiary, Red Whale Film and Television, is located in Suzhou High-speed Railway Xincheng Film and Television Culture Industrial Park. This animation company, which was established in 2017, has been involved in the production of Nezha since its inception. The company has more than 160 employees, about 80% of whom participated in this project. Judging from the film, all the scenes in Nezha, such as the seaside beach and Dragon Palace, as well as the parts in Chentangguan and Flame Lotus, are animated by red carp.

　　"We are committed to this industry with a little dream. Every time a good film appears, it is like injecting fresh blood into the industry." The operation manager of another Nezha production team, Dream Journey Culture Communication (Suzhou) Co., Ltd. told the reporter that at present, all domestic animations are fired by old IP, and new creations with old IP have higher awareness and higher success rate. But at the same time, he also said, "There is still a long way to go in the future, and we also want to make new things to continuously inject vitality into the industry."

　　Guoman is about to usher in a "highlight moment"

　　The success of "Nezha" also means that the domestic animation industry has experienced extensive and explosive growth, returned to the present rational development stage, and began to pay attention to quality improvement. Taking Nanjing as an example, its animation industry is currently in a leading position in China, and well-known enterprises such as Crystal Stone and Force Animation are working hard.

　　Nanjing Animation Leading Enterprise — — Force Animation created an original animated film "Mama Miya" last year. Recalling the hardships, Zhao Rui, CEO of Force Animation, said with emotion: "What is more difficult than finding investment is to find a good script. In the choice of IP, we prefer the traditional cultural stories of China. At present, the Force is adapting the well-known IP "The Big Monster in the Forbidden City", and several original projects are in the preparatory stage. " Zhao Rui said that it is more important to establish a healthy business model in the future, because IP itself is risky and its chances of success and failure are equal. Therefore, it is necessary to select some IPS that are most likely to succeed and have a certain audience base.

　　In the past, domestic animated films were mainly aimed at young audiences, such as Bears, Pleasant Goat and Big Big Wolf, etc. However, in recent years, adults prefer to watch White Snake and Nezha, which is a trend and a market opportunity. Wang Debate, full-time Deputy Secretary-General of Nanjing Animation Industry Association, said that Nanjing is vigorously developing cultural and creative industries and comprehensively promoting the integration of culture and technology. In addition to paying attention to the quality of works, it will also give key support to the projects of the animation industry chain and the public technical service platform of the animation game industry, which will promote the high-quality development of the animation industry. Guoman has a profound cultural heritage and looks forward to better original works coming out in the future. (Xinhua Newspaper All-Media Reporter Cai Yi Zeng Wei Intern Pi Yining)

　　With its unique geographical location, beautiful river scenery and heavy cultural accumulation, Guazhou, which has a thousand years of ancient crossing, has many reputations of "crossing scenery", "crossing commerce", "crossing military affairs" and "crossing culture", and occupies an important historical position in Yangzhou, a famous historical and cultural city, and even the whole country.

　　Today, Guazhou, whose role as a canal hub is still important, is considered to be the leader of the "Grand Canal Cultural Belt Construction Project".

　　one

　　Guduguazhou

　　There are 28 volumes of Guazhou Xuzhi. The first volume was compiled by Yu Shuzi (1856-1938), a scholar in the late Qing Dynasty, in the thirteenth year of the Republic of China, and was written in the sixteenth year of the Republic of China. Wu Zhi of Jiaqing in Guazhou was reprinted and published by Yu’s family. Later, with reference to the style of Jiaqing’s old records, a variety of items were added to continue this record. The narrative time ended in the third year of Xuantong (1911). Read "The Continuation of Guazhou" and know a little about Guazhou.

　　There is a "Guazhoudu" in the river.

　　The Yangtze River, which has been flowing down for ages, flows to the sea through various sections. Among them, Yangzhou, Zhenjiang and the following river sections in Jiangsu are called "Yangtze River". In ancient times, there was an important Tianjin mouth from the southern section of the northern bank of the Yangtze River to Jingkou (now Zhenjiang), which was called "Yangtze Tianjin". Folk songs sing: "Against the waves, you are invited, and the boat is not afraid of being far away. When my concubine lives in Yangzi, she will make the Guangling tide. " During the Jin Dynasty, the Yangtze River Estuary gradually extended eastward, and the sediment continued to accumulate, forming a "Shazhu" above the water surface, which looked like a "melon" and was called "Guazhou". It has been more than 1,700 years. In the Tang Dynasty, the river sand silted up over the years, and Guazhou was connected with the north shore. Ships crossing the north of the river at Jingkou had to bypass the western end of Guazhou and detour 60 miles, which brought inconvenience to water transportation. At that time, Qi Huan, the secretariat of Runzhou, invited the imperial court to dig a 25-mile-long Yilou River (also known as "Guazhou Canal" and "Yangzhou New River"), which saved the pains of land and water transport and detours and made great achievements. Li Bai said in a poem titled Ben, Uncle of the New River Family in Guazhou: "Qi Gong chisels a new river, and it will last forever. Rich utilitarianism gives birth to people, and heaven and earth perish together. "

　　Due to the excavation of the Guazhou Canal and the navigation of the ferry, Guazhou has become increasingly prosperous, and it has become the "No.1 Xiongzhen in the North of the Yangtze River" with "merchants gathering, a constant stream of crowns, residents in Yinfu, and their first houses being reelected."

　　Guazhou is a beautiful place.

　　Guazhou people are proud to say that Zhang Ruoxu, a poet in the Tang Dynasty, chanted in A Moonlit Night on a Spring River directly refers to Guazhou area, because the poetic beauty in the poem is consistent with the scenery of Guazhou before the excavation of the Yilou River.

　　Guazhou is a place with beautiful scenery. According to the Records of Jiaqing Guazhou in Qing Dynasty, there were "ten sights" in Guazhou in the old days: stepping on the moon by stone bridge, raining at night in Tianchi, reading martial arts in Jianglou, riding on the wind by a boat in the water, rising in the morning in Liuan, Dongcheng, rising in the morning in Taowu, Luting Xinyan, fishing boats in Xuejiang, tower lights in Jinshan, and qinglan in Yinling.

　　According to historical records, Guazhou Town was formed in Jiajing period of Ming Dynasty. In order to guard against the Japanese pirates, the government at that time built a wall of 1,543 feet high and 2 feet thick along the east-west dam, and later built a city around it in successive dynasties. There are landmark buildings in the city, such as Daguanlou, Wenchang Bridge, Tuoqiao and Chenghe.

　　Some experts in literature and history have verified that Guazhou’s Grand View Tower is actually the "Snowstorm Grand View Tower" in Cao Xueqin’s Dream of Red Mansions, and it is also called "the Four Famous Buildings of the Yangtze River" with Tengwangge, Yellow Crane Tower and Yueyang Tower.

　　two

　　Shidu Guazhou

　　Throughout the ages, Guazhou is the only place to travel from south to north, recording the tracks of many historical figures, including many famous literati and poets, and leaving countless magnificent poems.

　　Among them, the poem "Sauvignon Blanc" by Bai Juyi, a poet in the Tang Dynasty, is still well known and familiar to women and children:

　　Bianshui flow, Surabaya flow, flows to Guazhou ancient ferry. Wu Shan is a little sad.

　　Think long and hate long, and hate it until it is time to return. Yueming people lean on the building.

　　Tang, Song, Yuan, Ming and Qing Dynasties, famous poets of past dynasties, left hundreds of excellent works. In contemporary Guazhou, there is a stele gallery engraved with more than 100 poems related to Guazhou made by the ancients. Visitors are here, reading the stele and lingering.

　　at nanjing ferry

　　Tang Zhang Hu

　　Overnight at the hill on the Jinling ferry, trouble sleeping was filled with Dreaming Of Home And Mother.

　　In the ebb of the tide and the slanting moon, two or three fires are Guazhou.

　　Berthing Guazhou

　　Song Wang Anshi

　　Kyoguchi and guazhou are just a water away, Zhongshan also only a few heavy castle peak.

　　Gentle spring breeze blowing green again, but, the moon in the sky, when you can take me home?

　　Five books of indignation, the first one

　　Song luyou

　　When I was young, I knew that the world was difficult, and the Central Plains looked like a mountain.

　　It snows overnight in the building, and the autumn wind is scattered in the iron horse.

　　Stuffed on the Great Wall, I made an empty promise, and the temples in the mirror have already faded.

　　When you start your career, you can tell your true name, but you can’t compete for a thousand years.

　　After crossing the river, the book was sent to juzhu.

　　Yuan Sadula

　　Yangzhou has a drinking power of 40 miles, and it is only when you sleep in Guazhou that you cross the river.

　　Suddenly, I was awakened by the river wind, and the flying geese in Haimen did not make it.

　　I am happy to see the mountains in the south of the Yangtze River.

　　Ming Guo Di

　　Boat Huainan Road, after infinite love. Poor Yangzi crossing, no tide.

　　The water breaks Guazhou Post, and the river connects the north to Gucheng. The sand rises three miles, and the trees are scattered and the mountains are horizontal.

　　Guazhoudeng Daguanlou (two songs)

　　Qing Wu Xiqi

　　Vibration clothes in the hundred feet, alone on the floor. The vegetation is connected by three mountains, and the wind and smoke are collected by six.

　　The steep sails fight for the width, the sunset and stay for a long time. The reflection is boundless, and the ichthyosaur is on it.

　　The natural barrier is in danger, and the past is over. The mountains and rivers wash the horses, and the boat will set the storm.

　　Do you have a sense of boarding, which only hurts your temples? Zen habitat attracts seclusion, and dreams hold cigarettes.

　　three

　　Legend Guazhou

　　Guazhou is full of legend. In the Tang dynasty, the great monk Jianzhen traveled eastward from here to help mulberry, spreading religious laws and Chinese culture; Kyle Poirot once roamed "Guazhou City" and wrote four directions of travel notes. In the Qing Dynasty, Emperor Kang Gan made six southern tours, stationed in Guazhou and built a palace in Jinchunyuan. Passers-by from south to north have not only left footprints in Guazhou, but also interpreted many wonderful people and events in the world.

　　Cast mirror in the heart of Yangtze River

　　Because there is a copper mine (Tongshan) in Yizheng, Yangzhou produces copper, Liu Ying, the king of Wu in the Western Han Dynasty, began to develop its economy by "rewarding farming, chiseling mountains to cast copper and boiling salt around the sea", which made Yangzhou rich in the world and dominated the southeast. "Han Guangling National Bronze Mirror" contains: Yangzhou has been an important mirror casting center in China since the Tang Dynasty, and it has become one of the four major bronze mirror producing areas in China: Yangzhou Mirror, Shaoxing Mirror, Xuzhou Mirror and Nanyang Mirror. The "Jiangxin Mirror (also known as Shui Xin Mirror)" dedicated by Yangzhou in the Tang Dynasty is world-famous, and this mirror was cast in the middle of the Yangtze River in Guazhou.

　　Guazhou tanjiang river

　　At the end of Ming Dynasty and the beginning of Qing Dynasty, Jiang Xinzhou, such as Beixinzhou, Lijizhou, Huilongzhou and Shamanzhou, rose from Yizheng Qingshan to Shierxu, and gradually merged, known as Beixinzhou (that is, the current business continent), and the great river was divided into two branches, with the mainstream in Beicha. The northward movement of the river and the continuous siltation caused the runoff to change direction, which laid a hidden danger for Guazhou to collapse into the river and was also the main reason for Guazhou to collapse and sink into the river later.

　　During the reign of Kangxi in the Qing Dynasty, Guazhou began to collapse the river, and by the sixth year of Yongzheng (1728), the riverbank in Garden Port was gradually collapsing, approaching the city wall. In the forty-first year of Qianlong (1776), the river flooded, and Yinjiazhuang, below Chazi Port outside Guazhou City, broke into the river one after another, with a length of more than 100 feet and a width of more than 40 feet, and the southwest wall collapsed to more than 40 feet. In the fifty-seventh year of Qianlong (1792), the riverbank below Guazhou Huilan Dam collapsed by more than 100 feet. Although the dynasties tried their best to remedy it, there was nothing they could do. In the tenth year of Guangxu (1884), Guazhou City collapsed into the river, leaving no historical sites.

　　Due to the collapse of Guazhou into the great river, the excavation of the Yilou River in the Tang Dynasty was shortened. Today, only a section of the canal from Sancha River to Guazhou exists, which is the southernmost section of the Li Canal. However, the Silipu in the north of Guguazhou Town still exists, and its function is not reduced at the beginning, but it has been gradually restored to prosperity through the construction of later generations.

　　tenth madam to sinks her treasure chest in anger

　　Du Shiniang’s angry sinking of the treasure chest was a real event that happened at Guazhou Ferry during the Wanli period of the Ming Dynasty. At that time, "the boat people and passers-by who heard the news from the shore denounced Li Jia’s fickleness and Sun Fu’s unkindness", which gave rise to many local stories.

　　Due to Guazhou’s special position, the story of Du Shiniang jumping into the river quickly spread all over the country. Song Maocheng heard Du Shiniang’s heroic act in Beijing, so he wrote the story as "The Biography of Negative Feelings". Later, many scholars quoted and copied one after another.

　　Later, Feng Menglong synthesized real events and folklore, and based on the biography of negative feelings, he perfumed it into Du Shiniang’s Angry Treasure Box, which was collected in Volume 32 of Warning Words. Du Shiniang’s Furious Treasure Box reveals the ruthlessness of feudal ethics and shapes Du Shiniang into an eternal woman. In order to get rid of the inhuman situation, she urgently needs to be good, believes in Li Jia’s love, launches various struggles with the greedy madam, and jumps out of the fire pit with her own wit. When she learned that Li Jia betrayed her, she was filled with resentment and jumped into the rolling waves with her treasure chest. She used her youth and life to accuse the evil society and safeguard her ideal of love. In the way of expression, Feng attaches great importance to the characterization and detail description of characters, and adds Liu Yuchun as a chivalrous figure. Compared with the Song family, the Feng family has made great progress, both in thought and art.

　　Many versions of the History of China Literature have highly appraised the legend of Du Shiniang, and contemporary scholars have also made a detailed textual research on the origin of Feng Ben from folklore and the biography of negative feelings, and his script has also been included in middle school Chinese textbooks.

　　Modern Guazhou New Town is presented to the world with its brand-new look and tourism environment. Here, ancient culture and modern civilization complement each other and become a star ancient town shining at the junction of the Yangtze River and the Canal.

Special feature of 1905 film network Recently, with the gradual improvement of the epidemic situation, cinemas have also ushered in a new "restart". The online drama market, which has not been affected by the epidemic before, has produced many excellent works. Meng Hua Lu, which detonated the whole network this summer, also ushered in a grand finale.

Since its launch, this drama has won the hearts of many audiences. The live screening ceremony of the finale of Dream of China was held on June 26th, and the total number of reservations was close to 800,000, which was both eye-catching and golden.

The novel marketing method of the live broadcast ceremony of the finale of Meng Hua Lu has also made many netizens see the marketing potential of film and television works. Especially in the post-epidemic era, how to renovate film marketing has become a topic worthy of discussion. In this issue, Weng Yang, an associate professor at the School of Management of Beijing Film Academy, was invited to talk about film marketing with you.

The finale screening ceremony of Meng Hua Lu invited the main stars of the series to broadcast live together and enjoy the finale with the audience who followed the drama for a long time. This screening ceremony not only gave many viewers a sense of freshness, but also caused some controversy.

Some netizens think that this practice is an advanced screening in disguise. Weng Yun agrees with this view: "Let’s go back to its essence, or simply package our star, which is the marketing element, with this sales action that its own platform may want to do, but it skillfully borrows a marketing concept, that is, the concept of premiere, which is very common in film projects."

Many viewers believe that the emotional value brought by watching the drama with their favorite stars is far more worthwhile than watching the finale itself in advance. This just proves that as long as the audience’s choice is respected, the audience will also recognize it. At the same time, this relatively successful marketing case also gives a reference to the filmmakers in the post-epidemic era. No matter from strength or pattern, film marketing is often richer than drama marketing. From the observation, there are some new trends in film marketing in recent years.

First of all, the participation of stars in the live broadcast has become one of the popular marketing methods. Weng Yun shared an example. At the time of release, the marketing party designed to let the director walk into the live broadcast room and talk with six vertical talents. With the accumulated spread of these talents, more non-core circle users will also come into contact with the film. Judging from the data performance of the live broadcast, it is also very eye-catching.

With the popularity of short videos, marketing through short videos has become a popular way. Because of the characteristics of short, flat and fast, short video marketing often leaves few memory points for the audience, so the development of short video marketing has also reached a bottleneck, but some content through short video marketing will also arouse the interest of the audience, such as the file scheduled for next year’s Spring Festival, in this year’s Spring Festival file, short video materials have been released, and the content is to celebrate the New Year for everyone. Short video marketing also shows the trend of film marketing action leading.

In addition, the movie cloud premiere is also a relatively new and popular marketing tool. At present, this method is also adopted in the release, starring and interacting with the audience through cloud connection after the film is shown. The whole cloud premiere is rich in topics and the communication effect is also very good.

Judging from these popular marketing methods in recent years, many films actively adopt online marketing methods. For example, the starring actor mentioned in an interview that "all aspects of the new stage should adapt to new ways". In this post-epidemic era, film marketers need to make more explorations to maintain the audience’s enthusiasm for movies.

We can foresee that the film marketing in the post-epidemic era will be more interactive. When watching movies, many viewers will have a strong desire to share, and they will want to interact with the film through some online or offline ways. They can remind the audience to punch in as a souvenir through some special video materials, or bury some stalks that can interact with the audience in the film.

This method can achieve an interactive marketing closed loop online and offline through a low budget. If the number of the leading actor "San Ge" is published in the hit movie, you can add him as a WeChat friend and check his circle of friends to see the eggs outside the movie.

Cross-border cooperation is also the direction that film marketing can explore, and additional marketing effects can be achieved through the development of derivatives. In addition, with the rapid development of science and technology, the possibility of film marketing is quite rich through the empowerment of science and technology. Weng Yun wondered: "In the future, whether we can use holographic projection to interact with us more in this way when doing various activities, which I think are actually better things to see."

At the moment when cinemas are gradually recovering from the epidemic, we hope to see popular works with a big reputation to ignite the whole film market. I also hope to see more interesting film marketing to attract the audience into the cinema. Of course, marketing is icing on the cake, and what really plays a practical role is still the quality of the film itself. It is expected that in the second half of 2022, we can witness the China movies coming out of their own bright future.