A complete food chain consisting of large to medium-sized mammals, which is extremely rare in China, is born in the experimental area of Northeast Tiger and Leopard National Park. The flagship species, Northeast Tiger and Leopard, is undoubtedly the king who occupies the top of the ecosystem food chain.

At present, the primitive natural forests in the temperate zone of the northern hemisphere are very limited, only distributed in three areas: northeast North America, eastern Europe and northeast Asia. Among them, the temperate coniferous and broad-leaved mixed forest in northeast Asia has the highest biodiversity, which has become a refuge for a large number of species and is a rare "species gene bank" and "natural museum" in the world.

The experimental area of Northeast Tiger and Leopard National Park system is located in the center of Asian temperate coniferous and broad-leaved mixed forest ecosystem, and the most complete and typical wildlife population in Northeast temperate forest is preserved in this area. At present, a complete food chain consisting of large to small mammals, which is extremely rare in China, is born in the pilot area. Carnivorous fauna includes large Siberian tigers, leopard, brown bears and black bears, medium-sized lynx, green ferret and Eurasian otter, and small leopard cats, sable, Yellow weasel and mink. Herbivorous fauna includes large red deer, sika deer, medium-sized wild boar, Siberian roe deer, musk deer, impala and so on.

sable

yellow-throated marten

Photo by Chipmunk Valley Baochen

Photo by pika Chen Huaxin

boar

The brown bears lined up.

sika deer

The vast forest sea in the pilot area has also become a paradise for birds to survive and reproduce. Every spring, all kinds of forest-dwelling birds such as flounder, thrush and stork begin to return from the south to prepare for the breeding that year. The Tumen River Estuary Wetland, which is located next to the pilot area, is listed as a key bird area in Asia, and the spectacular migration army of geese and ducks stops here every year to replenish energy.

White-tailed sea eagle Gu Baochen photo

lovebirds

Fengtougu Baochen photo

The fertile forest environment in the experimental area of Northeast Tiger and Leopard National Park also provides a good living environment for reptiles such as brown-black snake, red-spotted snake, white-striped snake, tiger-spotted snake, East Asian abdominal chain snake, Ussuri Agkistrodon, and black-browed snake.

The pilot area is close to the Sea of Japan. Under the influence of marine climate, the environment here is humid and the water system is developed. Suifenhe, a famous transnational river, originated in the experimental area of Tiger and Leopard National Park in Northeast China, and important tributaries of Tumen River, such as Hunchun River, cross the experimental area. Abundant water sources provide a good survival foundation for amphibians such as China Rana chensinensis, Oriental bell toad, rough-skinned frog, flower-backed toad and giant salamander in the extreme north, and at the same time, it also nurtures rich fish resources, such as salmon, Yarrow fish and Ochoa fish. It is worth mentioning that a small and medium-sized cold-water rare fish-spotted salmon, which grows here, is one of the five most famous salmon species in the world, and only lives in areas with dense forests and fast and clear water flow on the upper reaches of Tumen River, Suifenhe River and Yalu River.

Northeast leopard photographed by far-infrared monitoring camera

In recent years, the better ecological environment and the more effective protection measures in the experimental area of the Northeast Tiger and Leopard National Park have made wild Siberian tigers and leopards appear frequently, and the "news" that they appeared sporadically in the past is slowly changing into "daily". According to the latest data, the number of wild Siberian tigers and leopards has increased from 27 and 42 at the beginning of the pilot project to about 40 and 50 respectively, and more than 12 cubs and 11 leopards have been newly discovered. There are about 27 orders, 78 families and 355 species of terrestrial wild vertebrates in the region, including 10 species of national first-class protected wild animals. Chinese merganser, sable, musk deer, roe deer, impala … these animals, which were once rare or even extinct for many years, frequently appeared in groups, and from crossing the road to settling down, they used their footprints, whistling and beautiful photos to "like" the ecological construction of the Northeast Tiger and Leopard National Park system pilot. (Liu Siwen)

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Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

In recent years, China’s economic transformation, the real economy is facing great transformation pressure, but the tourism market has developed rapidly. According to statistics, in 2017, China’s domestic tourism consumption reached 840.9 billion US dollars, which has risen from the fourth place in 2008 to the first place, surpassing the US’s 820.8 billion US dollars, and has become the largest domestic tourism market in the world.

In recent years, more and more people have money and leisure, whether young white-collar workers or retired old people, or farmers who have begun to pursue the quality of life, whether from the perspective of consumption power or the number of consumers, or from the perspective of newly opened tourist attractions and new tourist facilities in various places, China’s tourism industry is facing great development prospects.

Tourism means travel, of course, it is inseparable from transportation. With the widespread popularity of private cars and the daily demand for travel, the concept of tourism is being ignited among the people, and it seems that it will become the next emerging blue ocean market after domestic peace.

The direct reason should be that following the announcement of the launch of a compact model, a model named was soon launched, but after harvesting the feelings of a wave of young fashion people, the market sales quickly fell into a downturn, and now it is basically close to the edge of production suspension.

For joint venture car companies that have advantages in brand and technology, this lesson should be profound. It is no longer feasible to try to seize the local market in China by directly importing foreign concepts and mature products from multinational car companies.

And those BBA’s are probably just the minority feelings of some urban youth.

China’s huge local travel market has its own rules, of course. The basic national conditions of China, the usage scenarios and habits of travel users determine the demand of China people. With the rise of great powers, cultural self-confidence has been established, and the standards of this market must be defined by China travel enthusiasts themselves.

In the past two years, with the further maturity of the China market, Chinese people no longer blindly follow the trend. Users who need more long-distance use tend to take a fancy to the large space and passability advantages, and then take the initiative to choose.

Compared with the small territory of European countries, China is more vast, and the climate, topography and road conditions are more complicated, which determines that the travel users in China need cars with more functions, better adaptability and better comfort. Wagon models developed on the basis of European hatchback cars have relatively insufficient internal space for the travel needs of large families in China. Moreover, European cars are generally hard, which has not been significantly improved in the domestic market. For long-distance driving, the comfort will inevitably not be guaranteed.

If you don’t get enough relaxation and rest during the trip, it will be difficult to complete all the punching of a travel plan.

Therefore, a car that is more close to the people and understands the needs of China people is the model of the China market.

Jietu brand, which focuses on the "Travel+"market segment, has taken a fancy to its development opportunities and space. After 15 months of listing, its sales volume has exceeded 158,000, and its Jietu series has become a "dark horse" in the auto market, rising against the market in the cold winter, consolidating the leading position in the "Travel+"market segment. On November 28th, Jietu X95, a brand-new subsidiary of Jietu, was officially listed. The new car is medium-sized, with a total of 6 models and 5/6/7 seats available. It is equipped with 1.5T and 1.6T models, and the official guide price is 99,900-150,900 yuan. It is highly competitive in the market with almost no strong competitors, and is expected to become another explosion of the Jetway series. Behind the phenomenal success of Jietu, Li Xueyong, general manager of JETOUR Jietu Marketing Center, attributed it to the focus and intensive cultivation of the "Travel+"market segment. According to the plan, Jietu’s sales in 2019 are expected to exceed 130,000 vehicles, and the challenge target of annual sales of 200,000 vehicles is set for next year, which means that it will achieve a year-on-year growth of 35% and at the same time enter the "top eight" of its own brand.

In terms of appearance design, Jetway X95 continues the family-style design of Jetway "Huizhou City Leader". The hexagonal air intake grille is huge in size, with dense lattice design inside, which has a very high degree of recognition.

On the other hand, the complicated multi-waistline design on the side enhances the overall three-dimensional impression, and the B/C/D column is painted in black with chrome trim, forming a more dynamic suspended roof effect. Its length, width and height are 4875mm/1925mm/1780mm respectively, reaching 2855mm. The rear of the car, which takes a simple route, conveys a bit of breath.

Entering the car, Jietu X95′ s surrounding interior design, with black as the main color tone, looks simple, atmospheric and full of scientific sense. The 12.3-inch central control large screen +12.3-inch LCD instrument +9.7-inch touch air conditioning screen has three large screens, bringing the scientific and technological experience of "three-screen interaction". The car has also changed from a traditional reflective glass to a multimedia system independent of the central control display screen, and has integrated rich functions such as driving recorder, navigation, Bluetooth call and voice control.

Although the price is very close to the people, in terms of sensory quality, Jietu X95 is very fastidious in detail design. The central control knob decorated with chrome-plated materials and the metallic sound cover at the door panel further demonstrate the high-end temperament of Jietu X95, while the piano painted door panels of the two side doors and the co-pilot center console are decorated with elegant "story-telling starry sky" atmosphere lights (with seven color changes), which can even "breathe" according to the rhythm of the sound that is also the best in its class.

In addition to the conventional configuration, in terms of intelligent security configuration, Jietu X95 has also reached the level of about 250,000 yuan in the current joint venture medium-sized. The whole system comes standard with J-Control intelligent driving system, Carlife, etc. The high-equipped models are equipped with car wireless WiFi, full-time interactive voice control system and car networking. In terms of intelligent assisted driving, high-profile vehicles provide many functions, such as 360 HD parking system, rear blind spot vehicle identification warning system (BSD), lane change assistance (A), rear cross collision warning (RCTA), door opening warning (DOW), front vehicle radar monitoring anti-collision warning system (FCW), fatigue prevention (LDW) and so on.

In terms of power, Jetway X95 has not been neglected because of its close pricing. On the contrary, Jetway X95 is equipped with 1.6T in-cylinder direct injection, which is the strongest power of its own brand at present, and the latest technological achievements, which is specially made for Guoliu B. Among them, this one is 145kw, and the peak torque is 290N·m, which is matched with the 7-speed wet dual clutch of Gertrak and the same powertrain. A big car doesn’t mean a high one. According to the official measured data, the 100-kilometer comprehensive of the new car’s 1.6T+7DCT model is 8.1L, while that of the 1.5T+ model is 7.7L.

For the deep cultivation of the "Travel+"market segment, Jietu’s understanding and operation have far exceeded the scope of product marketing. From the family-style design of "Huizhou City Leader", we can see that Jietu brand has a strong China traditional culture, which combines product innovation with cultural inheritance, creates a unique brand DNA, and is "unique" among the existing China brands, which has been affirmed and favored by users, and has also promoted traditional culture to the society and received good social effects. Although it has a strong imprint of traditional culture, the marketing level is not closed and conservative. Combining with "internet plus", Jetway has created a unique traveler cultural ecosystem, effectively integrating the travel industry, travel culture and industry, and at the same time, actively deploying new retail with innovative thinking, expanding user experience and contact points, and walking ahead of the peers. Undoubtedly, compared with those "foreign brands" that are "above the top", Jetway can resonate with China travel enthusiasts more.

In Jietu, we have seen a bold attempt in marketing methods and user experience. Jietu builds a fan alliance from the level of experience and sharing, looks for the leader, carries out activities, and forms a circle between users; At the same time, Jietu has cooperated with a large number of local catering, entertainment, entertainment, tourism and other different companies, which not only brings cross-border traffic implantation, but also establishes a multi-level ecological alliance and builds a really effective value circle.

For example, if you are a member of Ctrip Gold Card, you can enjoy the corresponding privileges and enjoy VIP treatment when visiting Fangte. At present, Jetway has established many unexpected ecological circles all over the country, including Jetway Fan Culture Festival, Jetway Family Banquet, Travel+Ecosphere Experience Day, Jiemeng, etc., which can bring special and real courtesy to users.

With bold marketing innovation, Jietu is full of vigor. On the night of November 28th, Summer, a singer who has been conveying vitality to everyone with her healthy image, returned to her "second hometown"-Shancheng, and became the chief travel experience officer of Jietu brand under the holding company.

"Have you ever tried a’ walk and go trip’?"

"Of course, I am an’ activist’, I won’t do any raiders, take the car keys and start at once!"

In the eyes of many on-site audiences, Summer has a high degree of fit with the Jetway brand and the protagonist of the night-"brand-new Jetway X95": they are all yearning, full of courage and sporty temperament, and they are simply "tailor-made".

As a "first-class travel" tailored for China travel enthusiasts, Jetway X95 has naturally made great efforts in comfort. The new car uses a large number of soft and environmentally-friendly plastic-lined materials, and the leather wrapping (known as 360-degree soft touch) everywhere is kind. Johnson’s advanced comfortable fine leather wide-body seat not only has NAPPA texture that young people like, but also is satisfactory in filling and wrapping. In addition, the front driver’s seat supports functions such as electric adjustment, lumbar support and position memory.

To achieve such a diversified presentation of customer value, those "high above" European departments obviously have a long way to go from Jietu. Whether it is a large number of middle-aged and elderly people who are happy to enjoy life and travel, or a new generation of consumers who are full of yearning for tourism, they are becoming more and more rational and are not simply blind to brands, because they know that what is suitable is the best!

Major listed companies in domestic car networking industry:(002405)、(600718)、(002232)、(000851)、(300212)、(300020)、(002373)

Core data of this article:Market size, investment and financing amount and events, penetration rate, user size, and proportion of sub-sectors.

1. Overview of the car networking industry

— — definition

The Internet of Vehicles is a large-scale system network that carries out wireless communication and information exchange between vehicles and X (X: vehicles, roads, pedestrians and cloud platforms, etc.) based on the intranet, inter-vehicle network and vehicle cloud network, and is an integrated network that can realize intelligent traffic management, intelligent dynamics and intelligent control of vehicles. It is a typical application of Internet of Things technology in the field of transportation systems.

From the structural level, the vehicle networking system is a "end-pipe cloud" three-layer structure system: the first layer is the end system, the second layer is the pipe system, and the third layer is the cloud system.

From the perspective of application classification, the Internet of Vehicles can be divided from the perspectives of networking technology, application objects and demand objects. No matter which classification method, it basically involves information service applications with user experience as the core, intelligent automobile applications with vehicle driving as the core and collaborative applications.

2) Analysis of the industrial chain of the car networking industry: the industrial chain is long.

The composition of the ecosystem of the car networking industry is complex, which makes the car networking industry form a long industrial chain. The car networking industry chain spans the two major fields of service industry and manufacturing industry, permeating each other and featuring cross-border integration.

Due to the strong cross-border penetration and integration of the Internet of Vehicles industry, its industrial chain composition is also different from the traditional upstream, middle and downstream industrial chain composition. Therefore, the composition of the industrial chain of the Internet of Vehicles can be analyzed in combination with the structure of the Internet of Vehicles system. The system structure of the Internet of Vehicles includes three systems: end, management and cloud, and the industrial chain of the Internet of Vehicles can also be analyzed from these three angles.

At the "end" level, the role of manufacturing industry is the main role, including vehicle manufacturers, automotive electronic system providers, component providers, in-vehicle software providers, etc., such as, and Neusoft Group; At the management level, the roles of manufacturing and service industries are relatively balanced, mainly including equipment providers and communication service providers, such as, and; The "cloud" level is dominated by the service industry, including software and data providers, public services and industry service providers, such as NavInfo, and.

2. The development course of China car networking industry: At present, it is in the stage of deep integration of 5G+ car networking.

China’s car networking started in 2009. In 2009, SAIC-GM named OnStar Anjixing and officially introduced it to China, which took the lead in exploring the application of car networking in China.

According to the development of car networking technology, China’s car networking market has gone through the stages of car networking introduction (supporting long-distance calls), mobile Internet (sharing mobile phone applications with cars), car IVI (car entertainment, around the central control panel) and 5G+V2X.

At present, China’s car networking industry is in a period of deep integration with 5G technology. With the evolution of automobiles from traditional means of transportation to intelligence, networking and electrification, the Internet of Vehicles has become the most potential application of cross-border integration in the field of 5G transportation and automobiles, and it has become an important development direction of China’s strategic emerging industries, and it is also a hot spot of technical research and industrial development of interdisciplinary, cross-disciplinary and cross-industry management departments. In the future, with the development of 5G and V2X technologies, the car networking industry will open up new growth space.

3. China car networking industry policy background: 5G car networking is the ultimate application field for policy guidance.

At present, China’s car networking policies are based on the integrated layout and coordinated development of related technical fields. At present, China mainly integrates the application of Internet of Vehicles and 5G technology, with a view to realizing intelligence and digitalization in transportation, automobile and communication industries more quickly. Therefore, in recent two years, a large number of policies have been launched around 5G and Internet of Vehicles, such as the Action Plan for Sailing the Application of 5G (2021-2023) put forward in June 2021 and the Guiding Opinions on Expanding Investment in Strategic Emerging Industries and Cultivating New Growth Points put forward in September 2020.

In addition, at present, China’s policy is to upgrade the technology of vehicle-road and vehicle-vehicle coordination to support, improve driving safety and improve traffic efficiency. Therefore, the construction of vehicle networking pilot area, roadside facilities and related network security standard system has also become an important topic, which is the specific layout direction of relevant policies of vehicle networking in China at present.

4. Demand situation of the "end" level of the car networking industry in China: The rapid development of automotive electronics has boosted the technological upgrading of the car networking industry.

As one of the most important parts of the Internet of Vehicles, the field of automotive electronics has developed rapidly in the automotive industry in recent years, and has been regarded as another revolution in the development of automotive technology. This is mainly because the electronic product system accounts for about 40% of the automobile cost. In addition, 70% of the automotive innovation comes from the automotive electronics industry in the development of the automotive industry towards intelligence, electrification and comfort.

According to Statista data, the scale of China’s automotive electronics market has increased year by year from 2015 to 2020, and it has reached 815 billion yuan in 2020, up 10.14% year-on-year. The rapid expansion of the automotive electronics market will stimulate the technological progress and innovation of the automotive electronics industry, which will inevitably lead to the technological upgrading of the automotive networking industry, promote the scale expansion of the automotive networking industry, and finally achieve the big goal of intelligence.

5. Development of the application market of the car networking industry in China: The future market prospect of intelligent transportation and automobile industry is considerable.

Intelligent transportation. The first stage of ITS is around infrastructure construction, including the integration of hardware facilities and software systems in all aspects of land, water and air, among which the establishment of expressway toll collection system is very important. With the gradual completion of highway informatization, the problem of traffic congestion mainly comes from the fact that road construction can’t keep up with the growth of cars. Under the condition of limited road construction, the solution to traffic congestion mainly depends on the management and deployment of vehicles.

Therefore, at present, the development of intelligent transportation is changing to a vehicle-oriented management mode. In the future, intelligent transportation will establish an information system with vehicles as nodes, that is, vehicle networking.

According to the data released by the Association and Saiwen Transportation Network, from 2011 to 2019, the total scale of China’s intelligent transportation market increased from 42 billion yuan to 145.4 billion yuan. With the continuous promotion of the application of intelligent transportation in China, combined with the intelligent situation of various transportation sub-sectors, after preliminary estimation, the scale of China’s intelligent transportation market will exceed 160 billion yuan in 2020. The scale of ITS market is obviously on the rise, and the compound annual growth rate is close to 20%, so the future development prospect of ITS industry is very considerable.

Automobile industry. With the development of economy and the popularization of automobiles, the production and sales of automobiles are increasing year by year in China’s market. In 2020, the number of automobiles in China will reach 281 million, up 10.19% year-on-year.

As an important carrier of vehicle networking applications, the number of automobiles has steadily increased year by year, and the future market development is improving. In addition, under the background of the development of automobile intelligence and electrification, the demand for car networking is bound to rise steadily.

6. Analysis of the development status of China car networking industry.

— — The penetration rate of the car networking industry in China is increasing year by year, and the scale of car networking users is expanding.

With the development of intelligent transportation, the penetration rate of China’s car networking industry has increased year by year, and the scale of users has been expanding. According to the data of Yiou think tank, the penetration rate of China’s car networking industry was 24.9% in 2018, and the number of car networking users reached 59.76 million. In 2020, the penetration rate of the car networking industry in China has reached 48.8%, exceeding the penetration rate of the global car networking industry, and the number of car networking users is about 137.13 million.

2) Market scale of China car networking industry: The market scale is increasing year by year, reaching 163.7 billion yuan in 2020.

According to the data of Yiou think tank, the scale of China car networking market is growing rapidly. In 2015, the car networking market reached 44.2 billion yuan. After preliminary estimation, the car networking market reached 163.7 billion yuan in 2020, with a compound annual growth rate of 29.91%.

This is mainly because the Internet of Vehicles is the main application scenario of 5G in the fields of autonomous driving and intelligent networked vehicles. In recent years, the rapid development of 5G technology has injected a strong impetus into the development of the Internet of Vehicles industry. Driven by 5G, the potential market of the Internet of Vehicles is huge and needs to be further explored.

3) Investment and financing situation of the car networking industry in China: The policy rekindled the enthusiasm for capital investment and the scale reached a new high.

In recent years, the investment and financing of the car networking industry has fluctuated greatly. Generally speaking, it shows a trend of rising first, then falling and then rising. At the time of the rise of the concept of Internet of Vehicles, the investment enthusiasm of capital was great. In 2016, the number of investment events reached the highest, with 130; In 2018, the largest investment amount reached 79.334 billion yuan. Since 2018, the investment enthusiasm of the car networking industry has declined, mainly due to the significant impact of the epidemic on the transportation industry.

In 2021, with the intensive release of national and provincial policies on the car networking industry, the scale of investment and financing in the car networking industry reached a new high. By September 2021, the number of investments reached 63, with a total investment of 106.588 billion yuan, both exceeding the investment scale in 2020.

7. Analysis of the competition pattern of China car networking industry.

— — Regional competition pattern: focus on the Yangtze River Delta region

At present, there are more than 40 city-level vehicle networking pilot demonstrations, more than 20 smart road-vehicle collaborative pilot demonstration zones, as well as 5 national-level vehicle networking pilot zones and 2 provincial-level vehicle networking pilot zones. Including Jiangsu (Wuxi), Tianjin (Xiqing), Hunan (Changsha) and other national-level car networking pilot areas, and two provincial-level car networking pilot areas in Suzhou and Nanjing, Jiangsu Province. Therefore, the current car networking focuses on the Yangtze River Delta region, Tianjin, Chongqing and Hunan Province, among which the Yangtze River Delta region is the most important.

According to the requirements of the Ministry of Industry and Information Technology, the pilot area will deploy the cellular car networking C-V2X network on the scale of key expressways and urban roads, make a good overall connection with the development of 5G and smart cities, complete the transformation of the car networking function of traffic facilities in key areas and enhance the core system capabilities, and drive the scale deployment of the whole road network.

In terms of national pilot zone, Jiangsu (Wuxi) Vehicle Networking Pilot Zone is the first vehicle networking pilot zone established in China, which was established in September 2019. In June 2020, Tianjin (Xiqing) National Vehicle Networking Pilot Zone was unveiled, which is the second national vehicle networking pilot zone in China. In November 2020, Hunan (Changsha) National Vehicle Networking Pilot Zone was officially unveiled, which is the third national vehicle networking pilot zone in China. In January 2021, Chongqing (Liangjiang New District) was approved by the Ministry of Industry and Information Technology to create a national-level vehicle networking pilot zone, which is the fourth national-level vehicle networking pilot zone in China and the first in the west. In September 2020, the relevant departments of the three provinces and one city in the Yangtze River Delta signed a cooperation agreement to jointly build a national-level pilot area for vehicle networking in the Yangtze River Delta region.

In terms of provincial-level pilot zones, Jiangsu Vehicle Networking Pilot Zone was officially unveiled in Suzhou in October 2019, which means that Suzhou will create the first provincial-level vehicle networking pilot zone with Changshu City, Xiangcheng District and Industrial Park as the main body. In December 2020, the provincial-level car networking pilot area in Nanjing was completed.

2) Enterprise competition pattern: The competition is fierce, and Huawei ranks first for the time being.

The Internet of Vehicles is a huge project, with many market participants and different competitors in each field.

As a technology-intensive industry, the Internet of Vehicles industry is particularly important for enterprises in terms of technology upgrading and R&D innovation. Therefore, the number of industrial patent applications represents the layout of enterprises and the leading position of related technologies to a certain extent. According to the ranking of the number of patent applications of Wisdom Bud, the number of patent applications of Huawei, Botai and Qinggan ranked in the top three. Among them, Huawei has the largest number of patent applications, reaching 503. Therefore, at present, Huawei’s research and development of car networking related technologies is in a leading position.

It is worth mentioning that among the top ten companies in patent application, Internet companies Huawei, Tencent and Baidu, Shanghai Botai, a representative enterprise of networked terminals, and automobile manufacturers and Xpeng Motors all laid out the car networking industry.

According to the data from the Automotive Research Office, Huawei and Baidu rank among the top three in terms of business operation, future development and social responsibility. In addition, software and data providers Neusoft Group, Qianfang Technology, Siweituxin and others are all on the list.

On the whole, the main competitors in the car networking industry come from Internet companies, vehicle manufacturers, software and data service companies and representative enterprises of networked terminals. Enterprises cross-border intensive layout in the field of vehicle networking, and the competition is fierce. According to the comprehensive analysis of the ranking of Wisdom Bud and Sohu Auto Research Office, Huawei ranks first in the number of patent applications and value, and temporarily leads other competitors in the layout of the car networking industry.

8. The development prospect and trend forecast of the car networking industry in China.

— — Three Trends in the Development of Car Networking Industry in China

At present, the automobile industry has reached a consensus that low carbon, informationization and intelligence will become the important direction of future development, the production mode will evolve to an intelligent manufacturing system with interconnection and cooperation, and the service mode will show the trend of informationization and sharing. The intelligent networked automobile with distinctive cross-border integration characteristics is the most important innovation carrier in the transformation and upgrading of the automobile industry.

2) Prediction of penetration rate of China car networking industry: Entering the accelerated growth stage, the user scale will further grow.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. According to the forecast of Yiou think tank on the penetration rate of the car networking industry in China, it is predicted that the number of car networking users in China will exceed 460 million in 2026.

3) Market size forecast of China car networking industry: The market size of car networking is expected to exceed 800 billion yuan in 2026.

The advantages of the growing car networking industry in China are the large scale of the car market, the rapid upgrading of Internet technology and the developed communication industry. This has brought a steady stream of demand, technology and other positive effects to the development of the industry. Therefore, with the development advantages, the scale of China car networking market will continue to grow rapidly.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. After preliminary estimation, the market size of the Internet of Vehicles is expected to reach 800 billion yuan in 2026, and the average compound growth rate from 2021 to 2026 will reach 30.36%.

Please refer to Foresight Industry Research Institute for the source and analysis of the above data. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial atlas, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation, etc.

　　[New Car Launch in car home] On May 24th, a new generation of BMW 5 Series (G60) and (|)(G60 BEV) made their debut. The new BMW 5 Series is scheduled to start production at the Dinggefen factory of BMW Group this summer, and will be listed in the world in October this year. According to the plan, the new domestic 5-series long wheelbase version (G68) and i5 will be put into production in January next year; At the same time, BMW will launch the pure electric BMW i5 wagon (G61bev) for the first time next spring. Around 2025, the brand-new M5 sedan (G90) will debut, and the anticipated M5 Touring(G99) will also appear in the product lineup.

More exciting videos are all on the car home video platform.

　　The appearance of the new BMW 5 Series continues the design style of sports aesthetics. Compared with the current BMW 5 Series, the front face is more tough and looks dynamic and powerful. The new car will be equipped with a ring-shaped grille and boomerang daytime running lights as the latest design of BMW brand, but the giant "big nostrils" design of BMW 7 series is not used, and the overall shape is relatively restrained. The four ribs raised on the front hood also make the front of the car look more sporty.

　　As a pure electric model introduced for the first time since the birth of the BMW 5 Series for more than 50 years, the overall appearance of the BMW i5 is slightly different from that of the eighth generation BMW 5 Series fuel version. The new car will be available in two versions: eDrive 40 and M60 xDrive, in which the chrome grille style of eDrive 40 is closer to the fuel car, while M60 xDrive adopts a closed kidney grille which is more in line with the current design trend of electric vehicles, and has been blackened. Blue elements are added inside the new headlight group to highlight its identity as an electric vehicle.

　　Semi-hidden door handle flush with the door, flat roof antenna make the side of BMW 5 Series look smoother, and the iconic "Hough Corner" of the rear door is integrated with the C-pillar. This idea is reflected in the current BMW 3 Series and 7 Series, and BMW has also added the details of the embossed number "5" on the black plaque, which is self-evident. Compared with the previous generation models, the dimensions, length, width and height of the new 5-Series car body are 5060/1900/1515mm, respectively, which are 97mm, 32mm and 36mm higher than the previous generation models, and the wheelbase is increased by 20mm to 2995mm. Coordinated and nearly perfect car body proportion is still the consistent advantage of the standard 5-Series wheelbase.

　　The obvious change in the tail is the lamp group, which adopts simple horizontal lines, making the visual effect more slender and exquisite, and redesigns the cover to better fit the vehicle shape on the profile. In addition, the BMW i5 is surrounded by a black tail diffuser, which looks very thick and sporty. The official said that the new BMW 5 Series will have two exterior optional packages, M Sport Package and M Sport Package Pro, to further enhance its sporty temperament.

　　The interior also adopts the latest family style, including the continuous screen design of 12.3-inch instrument +14.9-inch central control panel, and the new style sports steering wheel. The new car will be equipped with iDrive 8.5 system, and the intelligence will be further improved. IDrive 8.5 is developed based on Linux system, and the new system introduces the design of QuickSelect to improve the menu structure, so that drivers can access the set common functions quickly and conveniently. At the same time, BMW has also optimized the entrance logic of functions, and the entrance of applications and vehicle settings is more intuitive. The applications on the menu can also be adjusted according to the user’s usage habits and preferences.

　　IDrive 8.5 system introduces the AirConsole platform for the first time, which provides video playing and game functions to kill boring charging time for drivers and passengers in the car. The BMW Digital Key Plus digital key can be used for smartphones with iOS or Android operating systems, as well as Apple Watch. The embracing interactive atmosphere light strip similar to the 7 series has a new form on the brand-new 5 series-the central area of the instrument panel and the rest area can even be displayed in color separation. The flagship Baohua Weijian audio also appeared in the cockpit.

　　It is worth mentioning that the new 5 Series has introduced a new automatic driving assistance system Pro, which will be opened in the United States, Canada and Germany at the initial stage, integrating the Highway Assistant function, that is, the speed limit of following cars will be raised from 60km/h to 130km/h, and the system will be responsible for the distance and lane control, so that drivers can put their hands in a comfortable position and keep an eye on the road and traffic conditions.

　　In addition, an innovative function-the automatic lane change function of human eye activation control has been added. When traffic conditions permit, the driver only needs to look at the rearview mirror, so that the vehicle can start to complete the automatic lane change operation, which involves the necessary speed adjustment and steering, and the speed is limited to less than 130 km/h.

　　In terms of power, the new BMW 5 Series will continue to provide fuel version and plug-in hybrid version, in which the fuel version will be equipped with 2.0T and 3.0T engines, covering 520i, 530i, 530i xDrive and 540i xDrive models, and provide two diesel versions of 520d and 520d xDrive models. Plug-in hybrid versions 530e and 550e xDrive will be launched in the spring of 2024. It is expected that China will continue to provide two power specifications, 525Li and 530Li, corresponding to the standard power and high power of 2.0T four cylinders.

　　BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, which provides two kinds of power, eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP and a peak torque of 430 Nm. The 0-100km/h acceleration time is 6.0 seconds and the top speed reaches 193 km/h. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. Officially, its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　In order to make effective use of space, the 81.2kWh high-voltage battery pack of BMW i5 is placed under the car body. The cruising range of eDrive 40 is about 497-582km under WLTP, while that of M60 xDrive is 455-516km. For reference, the prices of the eDrive 40 and the M60 xDrive models in the US market are US$ 67,795 and US$ 85,095 respectively (equivalent to RMB478,000 and RMB600,000).

●　Car history

　　In 1972, the first-generation BMW 5 Series (E12) was officially unveiled at the Frankfurt Motor Show. It adopted a brand-new naming method of "5 Series" (the fifth new car series after BMW 700, BMW Neue Klasse, BMW New Six and BMW CS). The "5" in the rear logo represents its car series, the last two digits represent the engine displacement, and the last letter represents the power form. The 5 Series is the first BMW with the naming method of "Digital+Series". Before that, the name of BMW model was complicated, and its birth also opened a brand-new classic design era for BMW.

　　In order to meet the demand of consumers for sports models, BMW began to launch special upgrade services for the first generation of 5 Series cars. Finally, in 1980, BMW simply introduced the official sports version of the BMW 5 Series-M535i, which was equipped with a three-spoke sports steering wheel, RECARO sports seats and 14-inch alloy wheels produced by BBS, and was equipped with a 3.5-liter inline six-cylinder naturally aspirated fuel injection engine with a maximum power of 218 HP (160 kW)/5,200 rpm and a maximum torque of 310 N m. From 1972 to 1984, the first generation BMW 5 Series produced a total of 699,094 units. As the first model of the new car series, the BMW 5 Series (E12) has achieved great success in both sales volume and market recognition.

　　In 1981, the second-generation BMW 5 Series (E28) came out with a more powerful front nose and rear end, and the double kidney air intake grille was separated for the first time. The high beam and running lights used round headlights with different diameters, which made the visual impression more full. Although the body size is similar to that of the first generation, its sports style is more intense. Its power selection ranges from 90 horsepower to 184 horsepower, and then it is extended to the first diesel version of the BMW family-524 TD. The 2.4-liter straight six-cylinder turbocharged diesel engine can output up to 115 horsepower.

　　M535i, which made the first generation BMW 5 Series shine, appeared in the catalogue of the second generation in 1985. Seven months later, an M5, which was completely built by BMW Sports Department based on BMW 5 Series (E28), was officially launched. BMW decided to sell 500 M5(E28) in the European market, but the number of orders received since then far exceeded BMW’s expectations, reaching four times the original number. From 1981 to 1988, the second generation BMW 5 Series produced a total of 722,328 units. Such brilliant achievements laid a solid foundation for the research and development of the next generation models.

　　In 1988, the third-generation BMW 5 Series (E34) officially appeared to the public. The front face shape was still the "golden combination" of the four round headlights and the double kidney grille, but the designer deliberately enlarged the "double kidney" and wrapped it in the decoration of the same color as the body while reducing the area of the air intake grille as a whole. This generation of 5 Series not only shows Bavarian muscular sense in appearance, but also the power selection of up to eleven engines is even more daunting. The power of these engines has jumped from 113 horsepower in the 518i to 340 horsepower in the M5.

　　In 1991, the third-generation BMW 5 Series began to provide travel cars, and the rear window that can be opened separately on the trunk lid was hailed as the finishing touch. A hybrid concept car based on the 3rd generation BMW 5 Series also appeared in 1994. It is worth mentioning that in 1991, with the unloading of a 518i in Tianjin Port, BMW officially entered the eyes of consumers in China. From 1988 to 1996, the third generation BMW 5 Series produced a total of 1,333,412 units, which was almost twice that of the previous generation BMW 5 Series, and the status of the 5 Series model was further pushed to a new height.

　　In 1992, BMW welcomed an epoch-making design director-chris bangle from the United States. "Cars are not only vehicles or industrial products, but also represent the personality of brands and users." Chris bangle’s famous professional motto was verified in 1995. In 1995, the fourth generation BMW 5 Series (E39) was released, which was the first BMW model designed by Bangor. He designed lampshades for the two iconic round headlights of the 5 Series, and in 2000, he upgraded the "angel eye" design of the daytime running light ring, which, together with the kidney air intake grille, became an unforgettable BMW family element in the future. From 1995 to 2004, the fourth generation BMW 5 Series sold more than 1.5 million units in the world, which proved that Bangor had made great achievements in the transformation of 5 Series design style.

　　Time came in 2003, and the fifth generation BMW 5 Series (E60) was released. Bangor continued to develop his own advanced design ideas, but compared with the previous generation, the design of E60 brought overwhelming doubts. Its iconic "nostril" has become the largest double kidney air intake grille in the history of Series 5, and it has become more and more rounded from the rectangle. The headlights with "angel eyes" have also changed the more traditional style in the past. The rising eyebrows and irregular headlights make it difficult for loyal BMW fans to accept them for a while. Has the 5 Series lost its way? Any problem can be solved by time. Today, when you look at its modeling design again, you will find that it is still out of date.

　　This generation of BMW M5 is equipped with BMW’s landmark 5.0-liter V10 naturally aspirated engine (S85B50A), with a maximum power of 507 HP (373kW)/7750rpm and a maximum torque of 520 N m/6100 rpm. The engine is matched with a 7-speed SMG gearbox, with a maximum speed of 250km/h under electronic speed limit and a maximum speed of 315km/h after the speed limit is lifted. At the same time, in March 2003, BMW Brilliance was formally established and put into production in July of the same year. At the end of 2006, the long wheelbase version of BMW 5 Series Li was specially built for the China market, which successfully set a new benchmark in terms of ride space and functional equipment. By the end of production suspension in 2010, the fifth generation BMW 5 Series had sold more than 1.4 million vehicles.

　　In 2009, chris bangle suddenly announced his resignation as the design director of BMW, and Adrian Van Hooydonk, a Dutchman who joined the BMW Group with him in 1992, took his place. In 2010, the sixth generation BMW 5 Series (F10) was officially released, and the new generation 5 Series won incredible praise after boldly subverting the design of the Bangor era. Unfortunately, this generation of BMW M5 no longer uses the 5.0-liter V10 naturally aspirated engine of the previous generation M5(E60), but uses the 4.4-liter V8 twin-turbo engine on X5 M and X6 M with the code name S63B44.

　　In 2012, BMW 5 Series, which entered the era of high-efficiency turbine and interconnection, took the lead in launching the interconnected driving system and service in China, and was equipped with intelligent auxiliary functions such as BMW night vision system, blind spot warning system and panoramic camera with pedestrian recognition function. The derivative models of the 6th generation BMW 5 Series (F10), except the M5(F10), 5 Series (F10) standard wheelbase models and Travel Edition (F10) models, are sold in China by import, and the 5 Series GT(F07) is also introduced into China. In the end, the global sales volume of the sixth generation BMW 5 Series exceeded 2.2 million units.

　　The seventh generation BMW 5 Series (G30) was officially released in north american auto show, which opened in January 2017, and the domestic version was unveiled at the Shanghai Auto Show in April of the same year. According to the statistics of the Association, in 2022, the BMW 5 Series sold 171,142 cars in China. Even at the end of the product life cycle, the BMW 5 Series is the best-selling BMW in China market, and it is also the best-selling luxury brand car in China. If you want to know more about the history of BMW 5 Series (E12 to F10), please click "Review of BMW 5 Series History from Tradition to Innovation in 41 Years".

●　Full text summary

　　Since its inception in 1972, the BMW 5 Series has changed eight generations of models, with a total delivery of nearly 10 million vehicles worldwide. It can be said that it is an "evergreen tree" in the field of luxury medium and large cars, and it is also one of the most successful models of the BMW brand. Close to the riding comfort of BMW 7 Series and the sports agility of BMW 3 Series; Strong dynamic appearance, continue to carry forward sports aesthetics; Considerate luxury and comfort, rich and complete technology configuration, the eighth generation BMW 5 Series once again comes with sincerity and strength. What’s more exciting is that the old rival of BMW 5 Series, Mercedes-Benz E-Class, will also be replaced this year, and their divine retribution will once again open a new chapter in history. Who are you picking? Welcome to discuss in the comments section. (Text/car home zhang xiaodan)

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? ? On September 30, 2024, Equation Leopard was officially unveiled at the 19th Xi ‘an International Auto Show in 2024, dedicated to creating new scenes and experiences of intelligent hard dispatching. It is the second product of Equation Leopard, positioning the super hybrid intelligent hard-core SUV, in which many subversive technologies can be seen. The first batch of stores in the country arrived at the store, and the user’s static tasting experience was opened. With the arrival of Leopard 8, the product layout of Equation Leopard has been further enriched. Positioning a hard-core SUV with super hybrid performance is more exploratory and playful, and it is the first choice for people who yearn for IKEA. Leopard 8, on the other hand, is positioned as a super hybrid intelligent hard-core SUV. Leopard 8, which is both intelligent and brave, has stronger urban attributes, more scientific and technological configuration and large space, and is suitable for multi-scene travel of urban families.

??? Leopard 8 has the product strength of "both wisdom and courage", equipped with Huawei Gankun Intelligent Driving ADS3.0 and Equation Leopard Hard-core exclusive intelligent cockpit, and Huawei Gankun Intelligent Driving ADS 3.0, including full-dimensional intelligent travel experience of driving (NOA in cities, etc.), parking (parking service, etc.) and obstacle avoidance (AEB automatic emergency braking, etc.).

??? Equation Leopard hardcore exclusive intelligent cockpit, including BYD DiLink150 intelligent cockpit, intelligent access and intelligent interconnection. At the same time, it is pointed out that Leopard 8 is the first vehicle in the world to support Huawei HarmonyOS and Apple dual-system UWB car keys and Android, HarmonyOS and Apple three-system NFC car keys.

??? Equation Leopard 8 is equipped with a 2.0T DMO platform and a full-featured version of Yunqi -P system, which meets the needs of family travel in all scenes. Its powerful performance stems from two cores, one is the 2.0T DMO electric drive off-road pioneering platform, and the other is the full-featured version of Yunqi -P system. And the super-long 1200km comprehensive battery life, allowing users to save short distances, drive long distances and drive around smoothly, meeting the travel needs of the whole family.

??? Smart and brave, double security, Leopard 8 brings the ultimate security guard. On the security level, Leopard 8 will lead the industry in active and passive security configuration, bringing double security guard to users.

??? Leopard 8 exterior interior design, emphasizing the comfortable riding experience of Leopard 8 interior cockpit. Create a hard-core car with a sense of future science fiction with the "future starship aesthetics", highlighting the tough image of "domineering, science fiction and hard core"; Through the intelligent cockpit and seats, it is convenient to build a smart interactive experience and a smart and ever-changing cockpit space, and create a future sci-fi cockpit that is "immersed, intelligent and ever-changing".

??? The future sci-fi cockpit of Leopard 8 can realize 7-screen linkage, voice control, fingertip operation and other convenient functions. The electric seat of the whole car can be adjusted, and three rows can be accessed with one button. At the same time, it highlights the super-large space advantage of Leopard 8, and adopts an innovative seat layout with three rows of 6/7 seats. The cockpit is wide and comfortable, with loose leg and head space, and the longitudinal space of the first, second and third rows is over 1000mm, which is the best in the same class. And the three rows support putting down, which can be enlarged by five seats per second and enjoy four seats. The volume of the three-row inverted trunk reaches 1130L, and 10 20-inch suitcases can be put down.

??? As a medium and large SUV market, Leopard 8, with its strong product strength of both wisdom and courage, also makes it like a M9 that is more emboldened to leave. In the future, Leopard 8 will also compete with M9.

As soon as the news came out, the online discussion about Ashton Chen’s trip quickly sparked a heated discussion. On October 24, 2024, the former child star swiped the screen on social media, not only because of his rare public appearance, but also because of his warm moments with his family. With the increase of social attention to privacy, the private life of celebrity families has always been a hot spot pursued by the media and the public. The appearance of Ashton Chen obviously makes people feel that a mature man shoulders the responsibility and love of the family.

In the photo, Ashton Chen is wearing casual clothes and riding in a luxurious Maibakh with his family. The picture looks luxurious and warm. In particular, he held his daughter gently, and his face was full of tenderness and happiness, which was moving. His wife has also become a bright spot in the media thread because of her outstanding figure. Obviously, Ashton Chen’s family is the envy of everyone, both in front of the camera and in life.

However, the quiet life in Ashton Chen is not always smooth. In the eyes of this outsider, he used to be an irreplaceable child star. He made his mark in shaolin popey and shaolin popey ii messy temple and quickly accumulated rich popularity. Although the aura of child stars once lit up his career, with the growth of age, the attention around him gradually faded.

This is the common fate of many child stars. The previous glory failed to last, and Ashton Chen slowly cooled down from the center of the spotlight in successive downturns. Although he still performed some performances, it was always difficult for him to return to his former glory. In 2003, under the persuasion of his family, he decided to suspend his acting career and study abroad instead, leading a relatively quiet life. It was this choice that made him escape from childhood oppression, but it also made his career into a dilemma.

After finishing his studies, he tried to return to the film industry. However, time did not treat this former young hero well. In the eyes of the audience, he is no longer the aura-threatening boy, but gradually marginalized as his figure becomes tall and mature. Despite Ashton Chen’s constant efforts to hone his acting skills, the decline of his career seems to go hand in hand. His experience in the entertainment circle reflects a common phenomenon: the challenge of the transition period of child stars and the accompanying emotional and psychological burden.

In recent years, the focus of Ashton Chen’s life has gradually turned to the family, choosing a low-key and meaningful lifestyle. Daily life with his wife and children has become an important way for him to express himself and seek happiness. Although the outside world may be confused about his career path, it does not prevent him from enjoying the present happiness.

In the era of social media, every movement of public figures is often interpreted as some kind of signal. In Ashton Chen’s story, we saw how a once shining star struggled in the gap between family and career, and finally chose a warm lifestyle. Perhaps in his mind, true happiness is not what the outside world thinks, but every quiet moment spent with his family.

Ashton Chen’s experience is not only an individual story, but also a microcosm of many contemporary people. Facing the choice of life, the way to balance career and family may be a topic worthy of our consideration. In the era of rapid development of digitalization and intelligence, AI technology has provided us with a lot of convenience and enabled us to grasp every moment in life more accurately. This might as well use AI tools such as simple AI to improve work efficiency and quality of life, so that every parent and worker can better manage their time and find their own warmth and happiness in the busy time. One step at a time will help you better cope with the challenges and opportunities of life.

Simple AI link (free, long press copy link to make browser experience): https://ai.sohu.com/pc/generate? trans=030001_jdaiylmn1

Editor in charge:

In the automobile market, the choice of gearbox has always been the focus of consumers’ attention. As two mainstream transmission types, DCT (powershift) and AT (Automatic Transmission) have their own advantages and disadvantages. So, how to choose? This article will give you a detailed analysis from many aspects.

First, understand the basic principles of DCT and AT.

The core principle of DCT, namely powershift, is to split the manual gear into base gear and even gear, and then equip two clutches to drive them respectively. This design makes the shift speed faster and the power output more direct. AT, the automatic transmission, automatically shifts gears through the hydraulic torque converter and multiple pairs of planetary gear sets, making driving more convenient.

Second, the size and transmission efficiency comparison

In terms of size, DCT has obvious advantages Take ZF’s 9AT as an example, its length is 521 mm, while Volkswagen’s DK500 powershift is only 400 mm.. This means that in the same space, DCT is easier to arrange and provides more possibilities for vehicle design.

In terms of transmission efficiency, DCT also performed well. The transmission efficiency of dry powershift is about 90%-95%, which is close to manual gear. The wet powershift is slightly lower, accounting for 86%-92%. The transmission efficiency of AT transmission is generally in the range of 82%-90%. This means that under the same conditions, DCT can give full play to the power of the engine.

Third, driving experience and fuel consumption performance

DCT has fast shifting speed and direct power output, which brings more radical driving experience to drivers. At the same time, because of its high transmission efficiency, DCT is also relatively good in fuel consumption performance. AT is famous for its stability and smoothness, which is suitable for drivers who pay attention to comfort and convenience.

Fourth, reliability and maintenance costs

Regarding reliability, DCT and AT have their own advantages. As long as the heat dissipation problem of DCT is solved, its performance is better than that of AT in all aspects. However, in practical use, AT is trusted because of its mature and stable structure. In terms of maintenance cost, due to the complex structure of AT, once a fault occurs, the maintenance cost is relatively high; DCT, on the other hand, is relatively simple and has low maintenance cost.

5. How to judge whether the gearbox matches well or not?

When choosing a car, it is very important to judge whether the gearbox matches well or not. You can experience the shifting logic, frustration and noise of the gearbox through the test drive. A good gearbox should have smooth shifting process, low sense of frustration and good NVH performance.

VI. Suggestions on product positioning and selection

In the automobile market, different types and different price models are often equipped with different types of gearboxes. Generally speaking, high-end models prefer to use AT gearbox to reflect their quality and stability; The models that pursue sports style and cost performance are more likely to choose DCT gearbox. Therefore, when choosing, you need to make a decision according to your actual needs and budget.

To sum up, DCT and AT have their own advantages, and which gearbox to choose depends on your personal preferences, driving habits and actual needs. If you pursue aggressive driving experience and high fuel consumption performance, DCT is undoubtedly a better choice; And if you pay attention to comfort and convenience, then AT is more suitable for you. When making a decision, please be sure to fully understand the advantages and disadvantages of various gearboxes and weigh them according to your actual situation.

　Netcom news　 Mass production is off the assembly line and is expected to be officially listed in September. As the second mass production of the brand, the new car still continues the futuristic design language and smoother hatchback design. In addition, the car is equipped with intelligent AI pixel headlights and voice functions inside and outside the car, and it is also equipped with the first pure visual high-order intelligent driving technology in China. In terms of power, Extreme Yue 07 provides single-motor and double-motor power options.

In terms of appearance, Extreme Yue 07 still continues the design language with a sense of futuristic technology. The closed grille on the front face with penetrating light strips and sharp headlights on both sides are full of visual impact. At the same time, the car is also equipped with the largest "clamshell cover" in the world’s mass production models, as well as intelligent AI pixel headlights and voice functions inside and outside the car. The drag coefficient of the whole car is only 0.198Cd.

The side shape of the new car is smooth, and it adopts a very dynamic hatchback design. The slightly downward sloping roof line combined with the large-size five-spoke low wind resistance rim is full of movement. In addition, the car adopts electric induction door without door handle, which can further optimize the aerodynamic performance of the vehicle. In the rear part, the Extreme Yue 07 adopts the popular through LED taillight group design, and is also equipped with a liftable sports tail.

The interior of the new car adopts a simple design style full of science and technology, and is equipped with an integrated three-screen system integrating instruments, central control screens and entertainment screens, and a novel half-width multifunctional steering wheel. At the same time, the Extreme Yue 07 will also be equipped with integrated seats, a liftable sound system and an entertainment screen for the rear passengers, and it will also be equipped with atmosphere lights at the multi-function steering wheel and the central armrest to create a more futuristic cockpit atmosphere.

In terms of body size, the length, width and height of the new car are 4953/1989/1475mm and the wheelbase is 3013 mm. At the same time, Extreme Yue 07 also provides a half steering wheel, different types of brake calipers and brake discs as options. In terms of power, the car offers single-motor and double-motor power options. Among them, the maximum output power of the single motor version is 200 kW, and the maximum power of the front and rear motors of the double motor version is 200 kW.

(Photo/Text &nbsp Netcom &nbsp Zhang Xiaoyi)