Guide: the status quo of chopsticks brothers! One is down and out, and the other is worth hundreds of millions to get a beauty shot to protect his face.

The general trend of the world, if it is long, it will be divided, and if it is long, it will be combined. The same is true of the entertainment circle, where there is a banquet that never ends, especially the entertainment circle that is so utilitarian. Throughout the development of the entertainment industry in recent decades, there are only a handful of groups that can last for more than ten years without parting ways from the beginning.

Yu Quan should be regarded as one of the earliest male groups in mainland cities. From 1998 to now, it has experienced more than 20 years of ups and downs. Although it has not been officially announced to be dissolved, it has also existed in name only because of Yu Fan’s crooked incident. The mainland chopsticks brothers who are similar to Yu Quan are now facing almost the same situation.

"old boys"

Now the audience can only see Shawn’s active figure on the screen, while old boys Wang Terry, who is ten years older than him, has disappeared. How many people still remember the original "old boys"?

In 2010, a 42-minute movie became an explosion, and almost everyone who watched it was moved by the two middle-aged men who derailed from the times in the movie. This film earned enough tears for the audience, as well as fame and money for them.

With this movie, the song of the same name "old boys" became popular. In that era of divine comedy, "old boys" occupied almost all the streets and lanes in China. As long as you walk in the bustling market, you can hear the sighs of life sung by these two middle-aged men with magnetic voices.

Chopsticks brothers became popular and became the most popular mainland male group in the same year. In pursuit of victory, Wang Terry and Shawn did not concentrate on movies, but devoted themselves to song creation. Then a series of explosive tracks were produced, including "Father" and "Little Apple".

"little apple"

The song "Little Apple" has created countless records and represents the peak of the chopsticks brothers. This song is so popular, from the 80-year-old man to the newborn child, almost every household is playing it at the same time. If there are statistics, then the number of hits of this song should break through the sky.

From prosperity to decline, from old boys to little apple, the history of chopsticks brothers in the past ten years is all in it. Chopsticks brothers spent nearly ten years turning into a first-line male group in the mainland, completing the transformation, but also losing all inspiration. Since "Little Apple", the Chopsticks Brothers have never been able to make a response.

Shawn; Yang Xiao

Because the chopsticks brothers are all late bloomers, the reality is particularly cruel. Shawn, 40, turned to be an actor, was discovered by Chen Sicheng and turned red again; After appearing in several films, the box office results were good. Xiao Yang once admitted that he was not cut out to be an actor, but he never imagined that acting became the direction of his life after middle age. At present, Shawn has become a well-paid first-line actor in the mainland, and his worth has reached hundreds of millions. It can be said that he is a late bloomer and a late bloomer, and ginseng wins.

It is difficult to be a middle-aged man, and it is even more difficult to be a middle-aged famous old man. Recently, Shawn was photographed by the media and appeared in a beauty salon, specially to get a beauty needle. Although Shawn is not a star of the standard handsome boy type, he is also an idol and a powerful actor after all, and it is also appropriate to be beautiful for himself, so this time, the beauty injection was also described as "dedication" by fans.

Wang Terry; Wang Taili

Compared with his old partner Shawn, Wang Terry, 50, is obviously not so happy. He hasn’t appeared in public for several years, and his life has been depressed several times. He can’t create any works like before, and even if he changes to acting, no one will use him. And Wang Terry’s personality is so arrogant that he won’t learn from Shawn to act.

Seeing such a red combination, the gap is so big now, which makes people sigh. Life is impermanent, how can there be so many right and wrong? The most sad thing in people’s life is always themselves.

Editor in charge:

Group photo of guests at the online movie summit forum

　　Cctv news(Reporter Chu Xiaoji, Li Wenxue) With the vigorous development of the Internet, online movies have attracted more and more attention. At the second Hainan Island International Film Festival held in Sanya, the "Internet Film Summit Forum" was specially set up. Many big coffees discussed the distribution trend of online movies with the theme of "New release, new sales and new profits of online movies in the era of screen melting".

　　Participants in the forum included Lin Zhenzhao, founder and director of Zhongle Film and Television, Xie Fei, director, screenwriter and producer of mainland China, Li Jie, head of Alibaba Entertainment Film Business, senior vice president of Alibaba Pictures and president of Taobao Film, Yin Chao, founder and CEO of Amoy Dream, and others.

　　Lin Zhenzhao: The content of online movies should be in full bloom.

　　Director Lin Zhenzhao believes that the content of online movies is based on the audience’s preferences, which leads to the serious homogenization of online movies in China, which is unfavorable to the development of the whole online movie.

　　Lin Zhenzhao said that film creators should study themselves first, then the audience, and find their own style and orientation, so as to keep their original heart. "Only by defining our own style first can we create a variety of flowers in the future and provide diverse choices for the audience." Lin Zhenzhao said.

　　Xie Fei: Try to improve the online marketing model of movies.

　　Xie Fei believes that the development of Internet has had a revolutionary impact on the mode of production of human beings. As far as the film field is concerned, the combination of internet and film is the general trend of its development. "In the future, the Internet will not only be a platform for film broadcasting, but also the main channel for film marketing". Xie Fei said. Therefore, Xie Fei suggested that the practitioners in the whole industry should change their ideas, continue to deepen the reform, and try their best to improve the online marketing model of movies.

　　Li Jie: The content of online movies should be more in line with the tastes of young people.

　　As a type of movie, the core of online movie is its story. Li Jie believes that whether an online movie can be loved by the audience and thus make a profit depends on whether the story can touch people’s hearts. As a new film category, Li Jie believes that online movies are more dynamic than cinema movies, with richer themes to choose from and easier to attract young people to watch. Therefore, Li Jie said that if online movies want to achieve further development in the future, their content should be more in line with the tastes of young people.

　　Yin Chao: Online movies need to attract more young creators.

　　Different from traditional movies, online movies are very avant-garde in terms of content and expression. Yin Chao believes that it is imperative to cultivate more creative practitioners.

　　He called on major production companies to pay attention to the cultivation of young talents, provide them with opportunities to show their skills and attract more young creators to participate.

The competition in the automobile market is still very fierce. What Xiaobian brings today is. Not much to say, let’s take a look.

First of all, from the appearance, the front face of Jetta VS5 looks very fashionable and simple, and the mesh adopts hexagonal shape, which is very recognizable. Then the deep headlight design is adopted, which is the finishing touch on the front face. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4418 mm * 1841 mm * 1616 mm. The car uses clean and refreshing lines, and the car side looks very sharp. With large-sized thick-walled tires, the shape is quite eye-catching. Looking back, the rear of the car looks steady, the taillights are very simple, and with the hidden exhaust pipe, the overall layout is impressive.

Coming into the Jetta VS5 car, the front face of Jetta VS5 looks very simple, giving people a very sporty feeling. The steering wheel of the car is very in line with the interior style, and it is made of leather, which is not bad in practicality and value. Let’s take a look at the central control. The car is decorated with a steady touch-control LCD central control screen, which makes the interior style impressive and looks scientific and technological. The dashboard and seats give people a good feeling, too. Let’s take a look. The dashboard design is remarkable and gives people a very dignified feeling. The car adopts imitation leather seats, which are wrapped in place and the overall comfort is acceptable.

Jetta VS5 is matched with an automatic manual transmission (AT) gearbox, with a maximum power of 110KW and a maximum torque of 250N.m, and its power performance is good.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc. The configuration is not bad, and there is no problem in meeting daily use.

Do you have the urge to buy a car after reading the whole article? Let me make a summary. This class of cars is usually the first choice for most people. First of all, the price is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.

Topic: picture channel

　　

　　　　On January 31, 2008, the electromagnetic gun was launched by the US Navy’s surface warfare center, and the wavy lines formed by the violent impact of the warhead on the air were faintly visible. The photo was taken by a high-speed camera. U.s. navy pictures

　　　　Global Times Global Network News: 20,000 km/h high-speed artillery shells used to be science fiction dreams, but now this has become possible. On January 31st, 2008, the US Navy’s Surface Warfare Center (NSWC) in Dahlgren, Virginia successfully launched an rail gun. This advanced cannon can hit Moscow!

　　　　According to the Russian Morning Post on February 1st, the Pentagon News Center announced that the United States had successfully launched a new type of rail gun. On January 31st, experts from the Weapon Development Center of the Naval Surface Warfare Center of the United States tested the performance of the Super rail gun.

　　　　The characteristic of this type of weapon is that the projectile used for acceleration is not traditional gunpowder, but electromagnetic energy. This will get an unprecedented index: it takes only 0.2 seconds to accelerate the ammunition launch from 0 to 21,000 km/h!

　　　　The United States conducted this kind of experiment as early as 1980, and produced the first sample in 2005. The next generation of warships will be equipped with rail gun.

　　　　The advantage of this railgun is that because ordinary gunpowder is not used, there is no need for a special ammunition depot on the warship, which can greatly save space, but designers must consider the device that generates huge electricity.

　　　　The shell has a range of 370 to 400 kilometers, and it is also equipped with a satellite positioning system, which can accurately lock the target to the maximum extent with an error of no more than 5 meters. The shortest distance between Moscow and Russia is 400 kilometers. Theoretically speaking, the US Naval Surface Warfare Center has posed a real threat to Russia.

　　　　The shells mainly fly within the atmosphere (about 200 kilometers), with a total flight time of 6 minutes.

　　　　It should be pointed out that there is no detonator in rail gun: designers hit the target by hitting the dynamic energy. (Global Network Liang Xu)

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Governor of Heilongjiang: The "new official" deliberately set three fires, which is irresponsible to the people.

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It is said that French President Nicolas Sarkozy has married a supermodel girlfriend at the Elysee Palace.

"Yanzhaomen" spread to Jay Chou, Jolin Tsai, aggrieved by "old love"

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Wen Jiabao: What moved me most was the people.

[car home Mianyang Preferential Promotion Channel] brings you the latest news, and the most concerned models are having an unprecedented preferential activity in Mianyang market. It is reported that consumers who buy Roewe D7 can enjoy a cash discount of up to 20,000 yuan, which makes the already cost-effective models more affordable. The lowest starting price has been as low as 105,800 yuan, which is an opportunity not to be missed. Friends who want to seize this opportunity of price reduction immediately, please click "Check the car price" in the quotation form, so as to know the most accurate discount information in real time and strive for higher car purchase discount.

Roewe D7 has smooth and dynamic side lines, with a body size of 4890mm*1872mm*1510mm and a wheelbase of 2810mm, which makes the space layout more spacious. The front and rear wheel tracks are 1600mm, which provides good stability for the vehicle. Tyre size is 225/50 R18, with exquisite rim design, which not only enhances the visual effect, but also ensures the driving comfort and handling performance.

Roewe D7 interior design is dominated by its exquisiteness and sense of technology, with luxurious texture. The steering wheel is made of leather, which provides a good grip and touch, supports manual adjustment up and down and back and forth, and is convenient for the driver to adjust to the most comfortable position. The size of the central control screen has reached 12.3 inches, the interface is clear, and it is equipped with advanced speech recognition control system, which can easily control multimedia, navigation, telephone, air conditioning and skylight. The seat is made of leather and suede, which is comfortable and fashionable. The main seat has front and rear adjustment, backrest adjustment and height adjustment, and the auxiliary seat also supports front and rear and backrest adjustment. The rear seats support proportional reclining, which provides rich flexibility in space utilization. The overall interior layout is practical and pays attention to details, creating a warm and technological interior environment.

The Roewe D7 engine is characterized by its strong power output, with a maximum power of 145 kW and a maximum torque of 310 Nm, providing drivers with a smooth acceleration experience and high performance.

Generally speaking, the owner of car home praised Roewe D7, and he mentioned that the sheet metal process of the car body reached a high standard, and the joints were properly handled. For the front design, he gave a high evaluation, thinking that the low-lying shape gave the vehicle a unique charm, which met his aesthetic expectations. This comprehensive evaluation has undoubtedly established a good reputation for the Roewe D7, and made people have a deeper trust in the quality and design of this model.

　　Report to the 20th CPC National Congress of the Party pointed out that from now on, the central task of the Communist Party of China (CPC) is to unite and lead the people of all ethnic groups to build a socialist modernization power in an all-round way, realize the goal of the second century, and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization. In today’s world, great changes that have never happened in a hundred years will accelerate the evolution and promote Chinese modernization. We will encounter all kinds of predictable and unpredictable risk challenges, difficulties and obstacles, and even stormy waves. We must enhance our sense of urgency, adhere to the bottom line thinking, be prepared for danger in times of peace, plan ahead, and be prepared to make more arduous and arduous efforts. In the Report to the 20th CPC National Congress of the Party, General Secretary of the Supreme Leader made clear five major principles that must be firmly grasped on the way forward, which provided fundamental guidance for us to calmly cope with all kinds of risk tests and comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization.

　　Adhere to and strengthen the overall leadership of the party.

　　The key to China’s success lies in the Party. The Communist Party of China (CPC)’s leadership is the embodiment of the common will and fundamental interests of the whole party and the people of all ethnic groups in China, the most essential feature of Socialism with Chinese characteristics, the greatest advantage of the Socialism with Chinese characteristics system, the foundation and lifeline of the party and the country, and the interests and destiny of the people of all ethnic groups in China. Chinese modernization is the socialist modernization led by the Communist Party of China (CPC). Upholding and strengthening the overall leadership of the Party is the fundamental guarantee for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, only by upholding and strengthening the overall leadership of the Party can we ensure the socialist development direction of Chinese-style modernization and ensure that all China people have the most reliable backbone, so as to effectively cope with major challenges on the road ahead, resist major risks, overcome major obstacles, resolve major contradictions, and constantly promote Chinese-style modernization. We must resolutely safeguard the authority of the CPC Central Committee and centralize and unify leadership, implement the Party’s leadership in all fields and links of socialist modernization, unswervingly and strictly manage the Party in an all-round way, and further promote the new great project of Party building in the new era, so that the Communist Party of China (CPC) will always become a strong leadership core for realizing the great rejuvenation of the Chinese nation.

　　Adhere to the road of Socialism with Chinese characteristics

　　Direction determines the road, and the road determines fate. In the world, there is neither a model of modernization based on one respect nor a universal standard of modernization. Socialism with Chinese characteristics is the fundamental achievement made by the Party and the people through great hardships and at great cost, and it is the correct way to realize the great rejuvenation of the Chinese nation. We adhered to and developed Socialism with Chinese characteristics, promoted the coordinated development of material civilization, political civilization, spiritual civilization, social civilization and ecological civilization, and created a new road of Chinese modernization and a new form of human civilization. The Chinese-style modernization road conforms to the reality of China, reflects the wishes of the people in China, and adapts to the requirements of the times. It not only embodies the laws of socialist construction, but also embodies the laws of the development of human society. It is the broad road to create a better life for the people and realize the great rejuvenation of the Chinese nation.

　　In the new era and new journey, we must strengthen Socialism with Chinese characteristics’s road self-confidence, theoretical self-confidence, institutional self-confidence and cultural self-confidence, adhere to the party’s basic theory, basic line and general plan, persist in taking economic construction as the center, adhere to the four cardinal principles, persist in reform and opening up, persist in independence and self-reliance, and persist in putting the development of the country and the nation on the basis of their own strength. Unswervingly follow the road of Socialism with Chinese characteristics, no matter what difficulties and twists and turns we encounter, we must persist in holding the destiny of China’s development and progress firmly in our own hands, constantly push forward and expand Chinese modernization, and build China into a prosperous, strong, democratic, civilized, harmonious and beautiful socialist modernization power with the perseverance of "unshakable wind and waves" and "persistent green hills".

　　Adhere to the people-centered development thought

　　People’s nature is the essential attribute of Marxism, and people’s position is the fundamental political position of Marxist political parties. Since its establishment, the Communist Party of China (CPC) has made it his initial mission to seek happiness for the people of China and rejuvenation for the Chinese nation, and has always adhered to the fundamental purpose of serving the people wholeheartedly, putting the people at the highest position in his heart. Apart from the interests of the overwhelming majority of the people, it has no special interests of its own, which is a remarkable sign that our party is different from other political parties as a Marxist political party. Promoting the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization means realizing, safeguarding and developing the fundamental interests of the overwhelming majority of the people, constantly realizing development for the people, relying on the people, and sharing the fruits of development, constantly improving people’s livelihood and well-being, and realizing people’s yearning for a better life.

　　In the new era and new journey, we must stand firm on the people’s stand, grasp their wishes, respect their creativity, concentrate their wisdom, rely on the people closely, and constantly promote and expand Chinese modernization. At the same time, we must persist in taking the realization of people’s longing for a better life as the starting point and the end result of modernization, promote the common prosperity of all people and make more obvious substantive progress, and ensure that the development results benefit all people more fairly.

　　Insist on deepening reform and opening up.

　　Reform and opening up is a key measure to determine the future and destiny of contemporary China, and it is an important magic weapon for the party and people to catch up with the times in great strides. The reform and opening up has brought about great changes in China, made the people of China take a decisive step on the journey of becoming rich and strong, and pushed China to achieve a historic breakthrough from a relatively backward productive force to the second largest economic aggregate in the world. Practice has proved that reform and opening-up is the only way to uphold and develop Socialism with Chinese characteristics, and we must persist in deepening reform and opening-up and constantly enhance the motive force of Chinese modernization.

　　In the new era and new journey, to comprehensively promote the great rejuvenation of the Chinese nation with Chinese modernization, we must always maintain the spirit of "pioneering", "creative" and "dry" style, comprehensively deepen reform and opening up at a new historical starting point, strengthen the top-level design and overall planning of reform, coordinate and promote economic, political, cultural, social, ecological and other aspects of institutional reforms, bravely break through the barriers of solidification of interests, and strive to break down deep-seated institutional and institutional obstacles. It is necessary to adapt to the new changes in the international situation, promote high-level opening to the outside world, form a wider, broader and deeper pattern of opening to the outside world, build a mutually beneficial, multi-balanced, safe and efficient open economic system, and continuously enhance China’s new advantages in international cooperation and competition.

　　Persist in carrying forward the spirit of struggle

　　The spirit of struggle is the inherent theoretical character and practical requirement of Marxism, and fighting for the interests of the people, the country and the nation is the innate character of our party. Judging from the development process, all the achievements made by the party and the people did not fall from the sky, nor were they given by others, but were achieved through constant struggle. As soon as the Communist Party of China (CPC) was founded, it was engraved with the brand of struggle. Along the way, it was to survive, develop and win in the struggle. Dare to struggle and dare to win is an invincible and powerful spiritual force for the people of the Communist Party of China (CPC) and China. Persisting in carrying forward the spirit of struggle is an objective requirement for comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization.

　　In the new era and new journey, China’s development faces new strategic opportunities, new strategic tasks, new strategic stages, new strategic requirements and new strategic environment. The risks and challenges to be dealt with, the contradictions and problems to be solved are more complicated than before. Only by inheriting and carrying forward the spirit of great struggle, being brave and good at it, can we overcome difficulties and obstacles, withstand severe tests and win great victories one after another. We should constantly enhance the ambition, backbone and confidence of the whole Party and the people of all ethnic groups, be fearless of evil, ghosts and pressure, advance despite difficulties, make overall plans for development and security, make every effort to overcome all difficulties and challenges on the road ahead, and rely on tenacious struggle to constantly create new glories of Chinese modernization.

　　(This article Source: Dai Mucai, the author of Economic Daily, is a special researcher at the Socialism with Chinese characteristics Institute of Thought, the supreme leader of Tsinghua University)

　　Strolling through the streets of Fujian, you can always see banyan trees that are evergreen all the year round, with long thin whiskers and a crown as big as a cover.

　　Many years ago, the supreme leader, then secretary of the Fuzhou Municipal Party Committee, wrote a postscript for a monograph on banyan: "Banyan is the city tree of Fuzhou, which has been closely linked with the development history of Fuzhou for thousands of years. It is flourishing, vigorous and tall, shading future generations and benefiting one side. "

　　△ In Fuzhou, you can often see roads that diverge and bypass to protect ancient banyan.

　　"The lifeblood of man lies in the field, the lifeblood of field lies in water, the lifeblood of water lies in mountains, the lifeblood of mountains lies in soil, and the lifeblood of soil lies in trees."

　　People are closely related to trees and nature.

　　The harmonious coexistence between man and nature is one of the important characteristics of Chinese modernization. Looking at the picture of Chinese modernization, we can look at it from the "tree".

　　By the Yongding River, the spring is getting stronger. The Pinus bungeana planted by the General Secretary of the Supreme Leader more than ten years ago is lush and graceful.

　　"Everyone plants a few trees and a few pieces every year. Over time, the green land of the motherland will continue to increase, the landscape of mountains and rivers will continue to be beautiful, and the quality of people’s lives will continue to improve."

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has participated in voluntary tree planting in the capital for 10 consecutive years. "Planting trees and planting trees is not only a green sapling, but also a bright future for the motherland."

　　△ On March 30, 2022, General Secretary of the Supreme Leader came to Huangcun Town, Daxing District, Beijing to participate in voluntary tree planting activities in the capital.

　　Chinese modernization, in which man and nature coexist harmoniously, is a cause that people participate in, build and enjoy together.

　　Nowadays, China people have written with their hands the answers that the world’s forest resources have increased the most and the artificial afforestation area is the largest: the forest coverage rate has increased from 12% in the early 1980s to 23.04% now, and the green coverage rate of urban built-up areas has increased from 10.1% to 41.11%.

　　People feel more truly that the sky is bluer and the water is clearer. In 2022, the proportion of excellent days in cities at prefecture level and above will be 86.5%. The discharge of major water pollutants in China continues to decline, and the proportion of surface water with excellent water quality is 87.9%.

　　△ Scenery of Quchi Township in Wushan Section of the Yangtze River (photo of drone)

　　The harmonious coexistence of man and nature also focuses on the integrated protection and systematic management of mountains, rivers, fields, lakes, grass and sand. At the 15th Conference of the Parties to the Convention on Biological Diversity at the end of last year, "China Landscape Project" was selected as one of the first ten flagship projects of world ecological restoration in the United Nations.

　　“‘ China Landscape Engineering ’ Treat all ecosystems as ‘ Community of life ’ Through unremitting efforts, millions of hectares of land in China have been restored. " Behind the short and powerful award speech is a broad and profound change.

　　△ Sanjiangyuan National Park

　　Recently, many departments jointly issued the "National Park Spatial Layout Plan", and selected 49 national park candidate areas (including 5 officially established national parks), proposing that China will basically build the world’s largest national park system by 2035.

　　Saihanba, a "green pearl" located in the north of Hebei Province, was a vast wasteland where birds did not live and yellow sand covered the sky half a century ago. Three generations of Saihanba Forest Farm people insisted on planting trees for many years and watered millions of acres of artificial forests with sweat.

　　△ Saihanba Mechanical Forest Farm has a forest area of 1.151 million mu and a forest coverage rate of 82%.

　　On February 25th, 2021, Hebei Saihanba Machinery Forest Farm was awarded as one of the "National Models of Poverty Alleviation" at the National Summary and Commendation Conference. Some people are curious, how can a state-owned forest farm become a model for poverty alleviation?

　　Answer: Eat "green" by "green".

　　△ On August 23rd, 2021, General Secretary of Supreme Leader visited Moon Mountain in Saihanba Mechanical Forest Farm.

　　"We should inherit the spirit of Saihanba, deeply understand and implement the concept of ecological civilization, make persistent efforts and start a second business".

　　In August, 2021, when General Secretary of the Supreme Leader visited Saihanba Machinery Forest Farm, he pointed out that we should jointly build our country, develop the green economy and build the ecological civilization!

　　Ecology and development, many people regard it as a "two-choice" multiple-choice question. General Secretary of the Supreme Leader uses another way of thinking to solve the problem — — Green water and green hills are reservoirs, grain depots, Qian Ku and carbon depots.

　　In recent years, Saihanba Mechanical Forest Farm has actively developed ecological industries such as green seedlings relying on millions of mu of forest resources, and its economic income has increased from less than 100,000 yuan at the beginning of the construction to 160 million yuan. The people around the forest farm rely on the good ecological environment to develop rural tourism, farmhouse music, local products processing and other industries, with an annual social income of more than 600 million yuan.

　　Recently, the forest farm has a new forest management plan. The plan clearly proposes to increase the transformation of ecological values and focus on promoting green development.

　　In the second venture, Saihanba mechanical forest farm absorbed the surrounding people to participate in forest management, forest protection and fire prevention through labor and other forms, further releasing the function of forestry ecology to enrich the people. At the same time, we will carry out experimental research on planting Morchella, Rhodiola and Trollius chinensis under the forest to help the people increase their income and get rich and revitalize the countryside.

　　△ Saihanba technicians are "modeling" pine trees. Generally, the market price of pine trees is not higher than that of 30 yuan, but after clever modeling, the price of pine trees can be increased by more than 30 times, and the price can even reach 10,000 yuan after three to five years of cultivation.

　　Every summer and autumn, mushrooms, Bupleurum chinense and shallots … … The dense forest is full of delicacies. "Just picking mountain onions can sell for more than 2,000 yuan a day." The villagers in Saihanba are full of confidence in this year’s income.

　　The towering Qinling Mountains are luxuriant with vegetation.

　　As the geographical dividing line between the north and the south of China, Qinling Mountain occupies the geographical "C" position in China, and the good ecological environment has created a variety of "biological gene banks" with east-west inheritance, north-south transition and flora alternation.

　　On April 20, 2020, General Secretary of the Supreme Leader visited the ecological protection of Qinling Mountains in Niubeiliang National Nature Reserve, Shaanxi Province.

　　In front of a big tree, the general secretary stopped to touch and observe. The photo frames this moment — —

　　"The Qinling Mountains, which is harmonious with the north and the south, is the central water tower of our country, the ancestral vein of the Chinese nation and an important symbol of Chinese culture. Protecting the ecological environment of Qinling Mountain is very important to ensure the Chinese nation’s long-lasting prosperity and realize ‘ Two hundred years ’ It is of great and far-reaching significance to strive for goals and achieve sustainable development. "

　　The mountains of Qinling Mountains are rich in animal and plant resources. In recent years, Shaanxi Province has placed the protection and restoration of the ecological environment in Qinling Mountains in an important position. The ecological environment of the "biological gene bank" in Qinling Mountains has continued to improve, new species have been discovered one after another, and the "circle of friends" of animals and plants has been expanding — — The wild buckwheat leaf lily, the Tibetan cypripedium population in full bloom, and the new snake species &hellip were discovered for the first time. …

　　△ Wild Buckwheat Leaf Lily

　　The wild population of giant pandas in Qinling Mountains (Shaanxi section) increased from 109 in 1980s to 345 in the fourth national panda survey. The population of golden monkey has reached more than 5,900, and the population of takin has exceeded 5,000. Rare and endangered wild plants such as Taxus chinensis, Davidia involucrata, Leymus chinensis, Agropyron huashanensis and Sequoia Taibai have been effectively protected.

　　Through the continuous implementation of natural forest protection, nature reserve construction, returning farmland to forests and grasslands and other ecological protection and restoration projects, 116 protected areas with a total area of 9,200 square kilometers have been built within the Qinling Mountains, effectively protecting more than 75% of natural ecosystem types and more than 70% of wild animal and plant population types in the province.

　　△ Zhejiang Anji

　　Green is becoming the bright background color of beautiful China.

　　The modern story of harmonious coexistence between man and nature is being vividly interpreted in China.

Originality makes business more valuable.

Yang Yinfen, the new chairman and general manager of Liangpin Store, shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office. At the same time, good shops announced a large-scale price reduction, but related products were mainly concentrated in online stores.

Author | Lei Yanpeng

Editor | Chen Fang

Operation | Liu Shan

The new coach slashed the price.

"At the moment, what is in front of us is not only the problem of living hard, but the problem of living or not. The good shop has 11,000 employees, 11,000 families behind it, and thousands of enterprises and families in the supply chain. "

This is the description of the company’s current situation by the new helm of A-share snack king Liangpin shop. Recently, Yang Yinfen, the new chairman and general manager of Liangpin Store, issued an open letter to all employees, officially opening the first round of reform after taking office. Like his predecessor, Yang Hongchun, Yang Yinfen is a member of the founding team of Liangpin Store, and they are the actual controllers of the company. They are also old colleagues in Kelon Electric Appliances.

In addition to the open letter, another fire after Yang Yinfen took office burned to the price.

Good shops told the "market circle" that "this is the largest price reduction of the company in 17 years, with an average price reduction of 22% for 300 products", mainly focusing on snacks with cost optimization without affecting quality and high repurchase rate, and the overall principle is "price reduction without degrading quality".

"Macadamia nuts, pine nuts, pistachios, cashews and other nuts, meat snacks such as pork jerky, duck neck and roasted sausage, and explosions with high repurchase rate such as spicy strips, dried beans, bread cakes and melon seeds are now the main force to reduce prices." The good shop said.

In the open letter, Yang Yinfen mentioned that this reform is mainly based on "three views":

Looking at the industry, online consumption flow shifts, competition intensifies, various offline snack patterns bloom in an all-round way, and a series of new species appear.

Looking at users, consumption has entered a rational era, consumers’ money bags have become tighter, and the consumption levels of different groups of people have become more differentiated and distinct. How to meet the needs of different users is also a test before them. In addition, the reality that consumers think that good shops are expensive also shows that the price of their products must be more close to the people.

Look at yourself, with the company’s development for 17 years, the organization is bloated and overstaffed, and bureaucracy and departmentalism have emerged. Externally, the development is sluggish, and the scale and profitability are declining.

This open letter shocked the industry. Few helmsmen directly disclose the problems faced by enterprises, and they have just taken office.

In his open letter, Yang Yinfen repeatedly stressed that the core purpose of the transformation of good shops is only one: to return to the image of good shops next door and move towards the route of good quality and close price. "No change, we really may lose our qualification at the poker table."

Good shops have previously positioned themselves as "high-end snacks", so this time, the price reduction has a great contrast to the market. Some consumers said: "Consumers are becoming more and more rational, and the brands that cut prices are sober."

After the price reduction was announced, the share price of the good shop also responded.

▲ (the stock price chart since the listing of the good shop. Source/Straight Flush)

During the three trading days from December 1st to December 5th, the share price of Liangpin Store rose continuously, and the daily limit of the first two trading days continued. This is really rare for a good shop. In the previous nine months, its share price has been "halved".

However, this price adjustment will not have much impact on the short-term performance of good shops.

Good shops told the "city circle" that the products with adjusted prices were mainly sold in offline stores, with the adjustment range of 10%-47%. In the first half of 2023, the operating income of these products in offline stores accounted for 13.5% of the total operating income.

In the first half of 2023, the revenue of good shops was less than 4 billion yuan. In other words, the revenue of this part of price adjustment products in the first half of the year was less than 540 million yuan.

This also answered some consumers’ doubts: "It is said that the price has been reduced, but why is it not obvious?"

For example, the good shop said that the large-opening macadamia nuts (400g) on sale dropped to 29.9 yuan/can; The pork jerky with the first order rate is the key product of this price adjustment, and the price of classic pork jerky is 65 yuan/kg; The price reduction of some products is achieved through membership price.

However, after the price reduction of some products in offline stores, the price advantage is not obvious compared with the e-commerce platform with long-term promotion activities. On December 7, in Tmall Supermarket, the discounted price of the large-opening macadamia fruit (400g) in the good shop was 27.9 yuan/can; In the flagship store of Liangpin Store in Pinduoduo, the large-opening Hawaiian fruit is 29.8 yuan/can after 10 billion subsidies, and it is 500g g.

Development encounters bottlenecks.

Three squirrels, good shops and herbs were once the three giants of online celebrity in the leisure snack industry.

Among them, the establishment of good shops was the earliest. Baicaowei was founded in 2007, Three Squirrels in 2012, and Liangpin Store opened its first store in Wuhan in August 2006.

In August 2016, Baicaowei was bought by you for 960 million yuan, and it was listed by taking shortcuts. After many times of listing, three squirrels finally landed in the capital market in July 2019; In February 2020, the good shop realized its dream of listing, calling itself "the first share of high-end snacks".

To talk about the first share, in fact, the share that came to Iraq in October 2016 is the "first share of snacks" in China. However, in recent years, online celebrity has been completely overtaken by the younger generation, and compared with the Big Three, its light has long been dim.

On the eve of the listing of the good shop, Baicaowei "remarried" Pepsi for $705 million, and the story of Baicaowei was lost in A shares. However, the three squirrels and the good shop have been chasing each other.

In 2022, Liangpin Shop finally overtook three squirrels (with a revenue of 7.293 billion yuan) with a revenue scale of 9.44 billion yuan, and became the leader of the snack industry.

▲ (data source /Wind)

There is a very important premise that a good shop can surpass three squirrels-three squirrels have had a bad life in recent years. As early as 2019, the revenue of the three squirrels exceeded 10 billion. However, with the dissipation of the first wave of e-commerce dividends, the development of the three squirrels encountered bottlenecks. From 2019 to 2022, the revenue continued to decline.

From 2019 to 2022, although the revenue of good shops continued to grow, it was actually not much better than three squirrels-in 2022, the revenue only increased by 1.24%. Moreover, the problems of good shops have begun to be exposed.

In the first three quarters of 2023, good shops realized operating income of 5.999 billion yuan, down 14.33% year-on-year; The net profit of returning to the mother was 191 million yuan, a year-on-year decrease of 33.43%. Among them, the revenue in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit of returning to the mother was 1,998,400 yuan, a year-on-year decrease of 97.88%.

So far, the revenue of good shops has declined for five consecutive quarters, while in the past five quarters, the net profit has declined for three quarters. In 2022, the net profit of good shops was 334 million yuan, less than that in 2019.

The current situation of good shops-it’s difficult.

Yang Yinfen wrote in an open letter: "I said in August this year that the 17-year-old good product is facing the most difficult challenge since it started its business. At the moment, this challenge is still intensifying. In order to stand out from the encirclement, good products must fade away and be reborn like a soaring eagle. "

From the perspective of sales model, good shops are mainly divided into online and offline channels. Among them, online sales are mainly through e-commerce, while offline sales are mainly divided into direct retail business and franchise business.

In 2021, the revenue of its e-commerce business accounted for more than 53%. However, from 2022 to the first three quarters of 2023, the revenue of e-commerce business continued to decline, accounting for less than 45% in the first three quarters of 2023.

For the decline in the third quarter performance, Liangpin Store explained that the overall sales scale of the company fluctuated due to factors such as the stratification of consumer demand and the differentiation of online platforms and users. At the same time, the company’s profits fluctuated in the third quarter due to the increase in labor and rental expenses and the fluctuation of gross profit margin due to the newly opened direct stores.

Leisure and snack industry has low entry threshold, low industry concentration and serious homogenization. In addition, many snack giants mainly use OEM mode, which leads to the low profit rate of the industry.

In the first three quarters of 2023, the gross profit margin of good shops was 28.54%, but the net profit rate of sales was only 3.18%. The net profit rate of good shops has shown a downward trend in recent years, from 4.53% in 2019 to 3.54% in 2022.

Snacks are not easy to sell, and the revenue is declining. At the same time, online traffic is shifting and the cost is getting higher. The new offline model is rising, and new stores are opened, and the cost investment is getting longer. The profit margin, which is not high, can’t stand much tossing.

Under the pressure of performance, while optimizing the cost, it seems to be a "forced" action to make the product price "more close to the people".

A new round of "fighting" begins.

Consumption has entered a rational era, and the province and the flower are the mainstream consumption views of generation Z. Various research reports are proving that the consumption of young people is returning to "rational pragmatism".

At this time, good shops labeled as "high-end snacks" have become somewhat out of date.

At the beginning of 2019, Liangpin Store held a high-end snack strategy conference. At that time, it also spent a lot of money to invite celebrity endorsements. While shouting "high-end snacks", the good shop also said that it would "abandon the price war".

Yang Hongchun, then the chairman of Liangpin Store, said: "The reason why we launched the high-end strategy is actually to avoid the homogenization competition. We want to take their different development paths. Among all the pursuits, there are price-oriented, quality-oriented and brand-oriented. We choose the demand to enter the high-end quality."

Behind the high-end transformation of good shops is the consumption upgrade that people are talking about at that time, and the leisure and snack industry is also in a growth period.

The snack industry in China started from a bag of melon seeds, to the rise of large and small brands, and then to online celebrity brands to compete for traffic. At that time, it was hoped that high-end products would jump out of the price war of homogenization from the positioning, but now the industry is fully competitive and the environment has changed.

On November 28th, Liangpin Store announced that Yang Yinfen was elected as the chairman, and at the same time, he was re-appointed as the general manager of Liangpin Store. Yang Yinfen used to be the director and general manager of Liangpin Store. In September 2022, he resigned as the general manager when he became the vice chairman.

With this "coaching change", Yang Hongchun, one year older than Yang Yinfen and born in 1973, stepped down as chairman and general manager.

Yang Hongchun and Yang Yinfen are both members of the founding team of Liangpin Shop. Since its listing in 2020, the actual controllers of Liangpin Store have been Yang Hongchun, Yang Yinfen, Zhang Guoqiang and Pan Jihong.

▲ (Property right and control relationship diagram between the good shop and the actual controller. Source /2022 Annual Report)

After the change of the helm, the strategy is also changing.

Yang Yinfen said that the good shop will launch a new round of reform around the theme of "strengthening business innovation and improving operating efficiency in an all-round way", with the aim of making product prices more close to the people on the basis of adhering to "good products". The so-called "price reduction does not reduce quality". "This is also a major change in the company’s operations."

This is somewhat similar to the current strategy of the old rival three squirrels. Three squirrels put forward the strategy of "high-end cost performance" at the end of 2022. Three squirrel related people told the "city boundary" that the "high-end cost performance" strategy began to work together in March 2023, and at the same time, some products began to reduce prices one after another.

In other words, the three squirrels have already started to reduce their prices.

The three squirrels have encountered a series of problems in the past few years, especially in 2022, and their performance has fallen sharply. In the words of Zhang Liaoyuan, chairman and general manager of Three Squirrels, "last year was a heavy blow". In an interview with Red Star News, Zhang Liaoyuan concluded that the core reason for being hit hard was that in the process of e-commerce evolution, the three squirrels did not completely keep up. The three squirrels were firmly rooted in the era of shelf e-commerce, but they did not quickly enter the emerging e-commerce.

As an online brand, the three squirrels rely on third-party e-commerce online, and opening stores offline is not smooth.

By the end of 2020, the three squirrels had 171 food shops and 872 alliance shops. By the end of the first half of 2023, there will be only one catering store and 316 alliance stores. In 2022 alone, 118 restaurants and 431 alliance stores were closed. Behind this, it is rebuilding the offline store-the transformation system to the community snack shop.

The three squirrel community snack shops mainly sell their own brands. Different from the original stores, they focus on "cost performance" and are mainly opened in cities below the second tier. People related to the three squirrels told the "city boundary" that since June, there have been more than 150 community snack shops in Anhui, Jiangsu and Zhejiang, and they will expand to the whole country in the future.

Low price or cost performance has become the focus of the snack industry.

According to the Survey of Global Consumer Insights in 2023 released by PricewaterhouseCoopers, considering the impact of the current economic environment and the potential cost of living, one of the most significant changes in consumer behavior is to turn to more pragmatic and rational purchase decisions. Consumers pay more attention to the quality and value of products, and at the same time make full use of promotional activities to compare the prices of different sellers.

Doing raiders, comparing prices, and finding coupons have gradually become people’s habits before shopping.

More and more rational consumers are more and more sensitive to prices. In the snack industry, it is no exception.

In recent years, temporary food stores, snack discount stores and discount-style snack stores have risen rapidly, and the most remarkable feature of these stores is cost performance. Especially, the mass-selling snack shops represented by busy snacks, Zhao Yiming snacks, and snacks are famous, with the help of capital, have taken advantage of new opportunities and expanded vigorously, which has brought great impact to the snack industry.

In November, snacks and snacks in Zhao Yiming were busy merging. Prior to this, in October, Liangpin Store announced its withdrawal after investing in Zhao Yiming Food through a wholly-owned subsidiary for half a year. Recently, Liangpin Store said that it had sued Zhao Yiming Food because it deliberately concealed the company’s major events, namely the above merger, during the cooperation period between the two parties.

Right or wrong, there is no conclusion.

However, in 2022, the good shop also laid out a discount brand-snack stubborn home. In mid-November, the good shop said that the stubborn snacks focus on the Hubei market and plan to open 500 new stores this year.

The snack industry is turning to the battle of cost performance or price. Behind this, the competition is the cost advantage under quality.

By optimizing the supply chain, circulation, packaging, channels, etc., we can reduce costs and increase efficiency, and then reduce prices. This is the long-term solution for the three squirrels of the old online celebrity brand and the good shops, or for the newly rising Zhao Yiming and the famous snacks.

On the snack track, the past two years have been very lively, with expansion, overtaking, merger, store closing, opening, reduction, price reduction, transformation, change … and defense and counterattack. The industry has entered a new cycle, and the "fight" about prices has begun.

Zhang Liaoyuan said that the current snack food field is like the "Warring States Period".

In this battlefield, the crowds are competing and the smoke is filled, depending on who wants to sing and who will appear.

Originally produced in the city, please do not reprint it without authorization.

E-mail for communication suggestions: gaojian@boyamedia.com

Original title: "Good shop is in a hurry"

Read the original text

　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei

　　[car home domestic spy photos] A few days ago, we obtained a set of real car drawings of the latest pure electric car-Seal 06 GT from BYD Ocean Network from the Internet. This car appeared in the catalogue of the Ministry of Industry and Information Technology before, and its name was (|) at that time. The final name of this car has yet to be officially released. The new car is expected to officially meet us in the third quarter.

[The latest spy photos of Seal 06 GT]

　　Seal 06 GT can be regarded as a production version of the OCEAN-M concept car released at the Beijing Auto Show. Judging from the spy photos, the new car adopts the style design of CROSS, the front face is the style of marine family, the three-stage style looks very dynamic, and the overall mass production reduction degree is still very high.

　　From the side, because the body is only 4.6 meters long, it is still very compact and powerful as a whole. Its B-pillar and C-pillar are decorated in black, creating the shape of a suspended roof, and the hidden door handle also appears in the car. In terms of the tail, the new car also restored the design of the concept car. The rear spoiler echoes the front face and adopts a three-stage style. The tail seal 06 GT shows its identity.

　　However, from the previous declaration, there are several options, such as Seal 06 GT, Seal MINI, Seal 05 EV and Seal X. Judging from the recent listing of Seal 06 DM-i, the editor thinks it is more likely that it will eventually be called Seal 06 GT.

　　The spy photos and the interior are also displayed. This car is still familiar with the design style of Ocean Net. The integrated sports seat, blue interior materials and rotatable suspended central control panel all appear on the car, and its blocking area is close to other models of Ocean Net, with a round shape, in which a crystal shift lever is used.

[Previous declaration map]

　　According to the information previously reported, Seal 06 GT will adopt two power layouts: single-motor rear-drive and dual-motor four-wheel drive, in which the single-motor rear-drive provides two driving motors with different powers, with the maximum power of 160 kW and 165 kW respectively.

　　The front axle of the dual-motor four-wheel drive model is equipped with AC asynchronous motor with a maximum power of 110 kW; The rear axle is equipped with a permanent magnet synchronous motor with a maximum power of 200 kW. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh. The corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km, of which 550 km is cruising or four-wheel drive model data. (Compile/car home Wang Yin)