A few days ago, Auto Focus learned from Kia’s official that the brand’s pure electric SUV—-Kia EV5 720 long-life version was officially launched, and the new car launched three models with a price range of 184,800-225,800 yuan. Compared with the previously launched 530-kilometer standard endurance model, this new model will match the 88.1kWh battery pack, and the 720-kilometer pure electric cruising range can better meet the needs of users for long-distance travel.

The KIA EV5, which is based on the KIA electric vehicle special platform E-GMP, has a very standard new energy model in modeling. The front face is closed in a large area and the unique daytime running light strip modeling brings a very high degree of recognition. The main light source is designed on both sides of the enclosure, and the bottom air inlet also has a very obvious KIA family design style, bringing a full-fledged scientific and technological atmosphere.

When you come to the side, you can see that KIA EV5 adopts the "square box" design that is very popular in the market now. The roof line is very straight, and the front face and tailgate are all close to vertical profile transition, which creates a strong off-road atmosphere with the large-size wheel cover design. In terms of body size, KIA EV5 has a length, width and height of 4615/1875/1715mm and a wheelbase of 2750mm, which is a relatively standard compact SUV.

Although the KIA EV5 rear does not adopt the popular layout of penetrating taillights, the design of slender light strips extending to both sides of the logo can still improve the visual width of the whole rear. And the bottom of the new car is surrounded by a very heavy design technique, decorated with silver guards, and the sporty posture is very suitable for young users.

Compared with the simple and technological appearance, the KIA EV5 cockpit adopts a relatively household design concept, and the lines of the center console are more complicated, and the restrained vertical height can provide the driver with a better view. And KIA EV5, a Dalian screen, is composed of two 12.3-inch screens and a 5-inch air-conditioning touch panel. With a row of physical toggle buttons at the bottom of the air outlet, it will be more convenient and efficient to operate.

According to the configuration table, the KIA EV5 720 Long Life Edition will come standard with 18-inch rims, front and rear reversing radar, reversing image, constant speed cruise, electric trunk, keyless start, keyless entry, remote start, LED far and near light, panoramic sunroof, central control large screen, mobile phone interconnection, car networking, leather steering wheel, full LCD instrument panel, electric adjustment of front seat, heating of front seat and adjustment of second row backrest.

It is worth noting that L2 driver assistance system, 360 panoramic image, automatic parking, remote calling, front sound insulation glass, front seat ventilation and other functions will be added to the mid-high models, which will bring more comfortable travel experience.

The KIA EV5 720 Long Life Edition continues to be equipped with a front drive motor with a maximum power of 160 kW and a peak torque of 310 Nm. Although it is placed in today’s involuted new energy market, the power parameters of KIA EV5 can only be regarded as quite satisfactory, but it is already the power level of many 2.0T high-power engines. Therefore, in fact, the KIA EV5 will obviously feel that the power will be very brisk, and with the efficient response of the motor, it is still fun to drive.

After matching the 88.1kWh lithium iron phosphate battery pack, the KIA EV5 720 long battery life can provide 720 kilometers of pure electric cruising range under CLTC working conditions. According to the average power consumption of the previous test drive 530 standard battery life model is less than 14kWh/100km, the actual cruising range of the long battery life version should be in the early 600 km, which has been able to meet the travel scenarios of most users.

Jiao Ge comments:The KIA EV5 530 standard battery life version listed last year has attracted a lot of users’ attention with a starting price of less than 150,000 yuan, and the starting price of the long battery life version in the early 180,000 s is still full of cost performance. I wonder if you think this Korean pure electric SUV is not worth starting with? You are also welcome to leave your comments. (Wen-Long)

In recent years, China’s economic transformation, the real economy is facing great transformation pressure, but the tourism market has developed rapidly. According to statistics, in 2017, China’s domestic tourism consumption reached 840.9 billion US dollars, which has risen from the fourth place in 2008 to the first place, surpassing the US’s 820.8 billion US dollars, and has become the largest domestic tourism market in the world.

In recent years, more and more people have money and leisure, whether young white-collar workers or retired old people, or farmers who have begun to pursue the quality of life, whether from the perspective of consumption power or the number of consumers, or from the perspective of newly opened tourist attractions and new tourist facilities in various places, China’s tourism industry is facing great development prospects.

Tourism means travel, of course, it is inseparable from transportation. With the widespread popularity of private cars and the daily demand for travel, the concept of tourism is being ignited among the people, and it seems that it will become the next emerging blue ocean market after domestic peace.

The direct reason should be that following the announcement of the launch of a compact model, a model named was soon launched, but after harvesting the feelings of a wave of young fashion people, the market sales quickly fell into a downturn, and now it is basically close to the edge of production suspension.

For joint venture car companies that have advantages in brand and technology, this lesson should be profound. It is no longer feasible to try to seize the local market in China by directly importing foreign concepts and mature products from multinational car companies.

And those BBA’s are probably just the minority feelings of some urban youth.

China’s huge local travel market has its own rules, of course. The basic national conditions of China, the usage scenarios and habits of travel users determine the demand of China people. With the rise of great powers, cultural self-confidence has been established, and the standards of this market must be defined by China travel enthusiasts themselves.

In the past two years, with the further maturity of the China market, Chinese people no longer blindly follow the trend. Users who need more long-distance use tend to take a fancy to the large space and passability advantages, and then take the initiative to choose.

Compared with the small territory of European countries, China is more vast, and the climate, topography and road conditions are more complicated, which determines that the travel users in China need cars with more functions, better adaptability and better comfort. Wagon models developed on the basis of European hatchback cars have relatively insufficient internal space for the travel needs of large families in China. Moreover, European cars are generally hard, which has not been significantly improved in the domestic market. For long-distance driving, the comfort will inevitably not be guaranteed.

If you don’t get enough relaxation and rest during the trip, it will be difficult to complete all the punching of a travel plan.

Therefore, a car that is more close to the people and understands the needs of China people is the model of the China market.

Jietu brand, which focuses on the "Travel+"market segment, has taken a fancy to its development opportunities and space. After 15 months of listing, its sales volume has exceeded 158,000, and its Jietu series has become a "dark horse" in the auto market, rising against the market in the cold winter, consolidating the leading position in the "Travel+"market segment. On November 28th, Jietu X95, a brand-new subsidiary of Jietu, was officially listed. The new car is medium-sized, with a total of 6 models and 5/6/7 seats available. It is equipped with 1.5T and 1.6T models, and the official guide price is 99,900-150,900 yuan. It is highly competitive in the market with almost no strong competitors, and is expected to become another explosion of the Jetway series. Behind the phenomenal success of Jietu, Li Xueyong, general manager of JETOUR Jietu Marketing Center, attributed it to the focus and intensive cultivation of the "Travel+"market segment. According to the plan, Jietu’s sales in 2019 are expected to exceed 130,000 vehicles, and the challenge target of annual sales of 200,000 vehicles is set for next year, which means that it will achieve a year-on-year growth of 35% and at the same time enter the "top eight" of its own brand.

In terms of appearance design, Jetway X95 continues the family-style design of Jetway "Huizhou City Leader". The hexagonal air intake grille is huge in size, with dense lattice design inside, which has a very high degree of recognition.

On the other hand, the complicated multi-waistline design on the side enhances the overall three-dimensional impression, and the B/C/D column is painted in black with chrome trim, forming a more dynamic suspended roof effect. Its length, width and height are 4875mm/1925mm/1780mm respectively, reaching 2855mm. The rear of the car, which takes a simple route, conveys a bit of breath.

Entering the car, Jietu X95′ s surrounding interior design, with black as the main color tone, looks simple, atmospheric and full of scientific sense. The 12.3-inch central control large screen +12.3-inch LCD instrument +9.7-inch touch air conditioning screen has three large screens, bringing the scientific and technological experience of "three-screen interaction". The car has also changed from a traditional reflective glass to a multimedia system independent of the central control display screen, and has integrated rich functions such as driving recorder, navigation, Bluetooth call and voice control.

Although the price is very close to the people, in terms of sensory quality, Jietu X95 is very fastidious in detail design. The central control knob decorated with chrome-plated materials and the metallic sound cover at the door panel further demonstrate the high-end temperament of Jietu X95, while the piano painted door panels of the two side doors and the co-pilot center console are decorated with elegant "story-telling starry sky" atmosphere lights (with seven color changes), which can even "breathe" according to the rhythm of the sound that is also the best in its class.

In addition to the conventional configuration, in terms of intelligent security configuration, Jietu X95 has also reached the level of about 250,000 yuan in the current joint venture medium-sized. The whole system comes standard with J-Control intelligent driving system, Carlife, etc. The high-equipped models are equipped with car wireless WiFi, full-time interactive voice control system and car networking. In terms of intelligent assisted driving, high-profile vehicles provide many functions, such as 360 HD parking system, rear blind spot vehicle identification warning system (BSD), lane change assistance (A), rear cross collision warning (RCTA), door opening warning (DOW), front vehicle radar monitoring anti-collision warning system (FCW), fatigue prevention (LDW) and so on.

In terms of power, Jetway X95 has not been neglected because of its close pricing. On the contrary, Jetway X95 is equipped with 1.6T in-cylinder direct injection, which is the strongest power of its own brand at present, and the latest technological achievements, which is specially made for Guoliu B. Among them, this one is 145kw, and the peak torque is 290N·m, which is matched with the 7-speed wet dual clutch of Gertrak and the same powertrain. A big car doesn’t mean a high one. According to the official measured data, the 100-kilometer comprehensive of the new car’s 1.6T+7DCT model is 8.1L, while that of the 1.5T+ model is 7.7L.

For the deep cultivation of the "Travel+"market segment, Jietu’s understanding and operation have far exceeded the scope of product marketing. From the family-style design of "Huizhou City Leader", we can see that Jietu brand has a strong China traditional culture, which combines product innovation with cultural inheritance, creates a unique brand DNA, and is "unique" among the existing China brands, which has been affirmed and favored by users, and has also promoted traditional culture to the society and received good social effects. Although it has a strong imprint of traditional culture, the marketing level is not closed and conservative. Combining with "internet plus", Jetway has created a unique traveler cultural ecosystem, effectively integrating the travel industry, travel culture and industry, and at the same time, actively deploying new retail with innovative thinking, expanding user experience and contact points, and walking ahead of the peers. Undoubtedly, compared with those "foreign brands" that are "above the top", Jetway can resonate with China travel enthusiasts more.

In Jietu, we have seen a bold attempt in marketing methods and user experience. Jietu builds a fan alliance from the level of experience and sharing, looks for the leader, carries out activities, and forms a circle between users; At the same time, Jietu has cooperated with a large number of local catering, entertainment, entertainment, tourism and other different companies, which not only brings cross-border traffic implantation, but also establishes a multi-level ecological alliance and builds a really effective value circle.

For example, if you are a member of Ctrip Gold Card, you can enjoy the corresponding privileges and enjoy VIP treatment when visiting Fangte. At present, Jetway has established many unexpected ecological circles all over the country, including Jetway Fan Culture Festival, Jetway Family Banquet, Travel+Ecosphere Experience Day, Jiemeng, etc., which can bring special and real courtesy to users.

With bold marketing innovation, Jietu is full of vigor. On the night of November 28th, Summer, a singer who has been conveying vitality to everyone with her healthy image, returned to her "second hometown"-Shancheng, and became the chief travel experience officer of Jietu brand under the holding company.

"Have you ever tried a’ walk and go trip’?"

"Of course, I am an’ activist’, I won’t do any raiders, take the car keys and start at once!"

In the eyes of many on-site audiences, Summer has a high degree of fit with the Jetway brand and the protagonist of the night-"brand-new Jetway X95": they are all yearning, full of courage and sporty temperament, and they are simply "tailor-made".

As a "first-class travel" tailored for China travel enthusiasts, Jetway X95 has naturally made great efforts in comfort. The new car uses a large number of soft and environmentally-friendly plastic-lined materials, and the leather wrapping (known as 360-degree soft touch) everywhere is kind. Johnson’s advanced comfortable fine leather wide-body seat not only has NAPPA texture that young people like, but also is satisfactory in filling and wrapping. In addition, the front driver’s seat supports functions such as electric adjustment, lumbar support and position memory.

To achieve such a diversified presentation of customer value, those "high above" European departments obviously have a long way to go from Jietu. Whether it is a large number of middle-aged and elderly people who are happy to enjoy life and travel, or a new generation of consumers who are full of yearning for tourism, they are becoming more and more rational and are not simply blind to brands, because they know that what is suitable is the best!

　　　　On August 12th, the "Shanghai-Hong Kong-Macao Automobile and Motorcycle Series Race and Jet Li One Foundation Cup Charity Touring Car Race" was held at the Shanghai International Circuit. Jet Li led many stars to the event to jointly raise funds for the One Foundation project by racing. China News Agency issued Tang Yanjun photo
　
　　Compared with his peers, Jet Li became famous as a teenager and saw a wider world with a pair of simple eyes. However, life is not always smooth, and he has also experienced ebb and flow, trudging on the winding star road to this day. Tonight, he will be a guest in Lu Yu You Yue to tell the story of private houses.

　　　　A Shaolin Temple made Jet Li famous, but soon after, he gave up everything and chose to go to the United States for development. Faced with people’s incomprehension, Jet Li said in the program that life is like a stock, low and high; He’s not afraid to start over. And his failed marriage with Huang Qiuyan, the teacher elder sister, once made him suffer criticism from the outside world. Now, he has been able to reveal his heart calmly and maturely: "This marriage is the injury and trauma I brought, but I am too ignorant of love." Later, he fell in love with Nina Li Chi, who was born with Sister Ya, and got married and had children, so Nina Li Chi withdrew from the entertainment circle.

　　　　For their 18 years of love, Jet Li said with a happy face that without a wife, there would be no oneself. How much is Jet Li’s net worth now? He can’t tell himself clearly, because all his income is handed in, which is kept and managed by Nina Li Chi.

　　　　"I am a traditional China man, and many girls often feel insecure when facing feelings. Therefore, the husband’s greatest responsibility is to make his wife feel safe. " Jet Li’s confession fully shows the good man’s side.
　

Editor: He Wei

　　[car home domestic spy photos] A few days ago, we obtained a set of real car drawings of the latest pure electric car-Seal 06 GT from BYD Ocean Network from the Internet. This car appeared in the catalogue of the Ministry of Industry and Information Technology before, and its name was (|) at that time. The final name of this car has yet to be officially released. The new car is expected to officially meet us in the third quarter.

[The latest spy photos of Seal 06 GT]

　　Seal 06 GT can be regarded as a production version of the OCEAN-M concept car released at the Beijing Auto Show. Judging from the spy photos, the new car adopts the style design of CROSS, the front face is the style of marine family, the three-stage style looks very dynamic, and the overall mass production reduction degree is still very high.

　　From the side, because the body is only 4.6 meters long, it is still very compact and powerful as a whole. Its B-pillar and C-pillar are decorated in black, creating the shape of a suspended roof, and the hidden door handle also appears in the car. In terms of the tail, the new car also restored the design of the concept car. The rear spoiler echoes the front face and adopts a three-stage style. The tail seal 06 GT shows its identity.

　　However, from the previous declaration, there are several options, such as Seal 06 GT, Seal MINI, Seal 05 EV and Seal X. Judging from the recent listing of Seal 06 DM-i, the editor thinks it is more likely that it will eventually be called Seal 06 GT.

　　The spy photos and the interior are also displayed. This car is still familiar with the design style of Ocean Net. The integrated sports seat, blue interior materials and rotatable suspended central control panel all appear on the car, and its blocking area is close to other models of Ocean Net, with a round shape, in which a crystal shift lever is used.

[Previous declaration map]

　　According to the information previously reported, Seal 06 GT will adopt two power layouts: single-motor rear-drive and dual-motor four-wheel drive, in which the single-motor rear-drive provides two driving motors with different powers, with the maximum power of 160 kW and 165 kW respectively.

　　The front axle of the dual-motor four-wheel drive model is equipped with AC asynchronous motor with a maximum power of 110 kW; The rear axle is equipped with a permanent magnet synchronous motor with a maximum power of 200 kW. The car will be equipped with battery packs with a capacity of 59.52 kWh or 72.96 kWh. The corresponding cruising range under CLTC conditions is 505 km, 605 km and 550 km, of which 550 km is cruising or four-wheel drive model data. (Compile/car home Wang Yin)

Model Y is not a car, but a medium-sized SUV. As an SUV, it has a high ground clearance and spacious interior space, which is suitable for family travel and long-distance travel. In addition, it also has excellent off-road performance and dynamic performance, and is a very practical model.

Design:

The design of Model Y is very fashionable, and Tesla’s unique fender design is adopted to make it look more sporty and dynamic. The body lines are smooth and the overall shape is very exquisite, giving people a very modern feeling.

Performance:

Model Y is equipped with a powerful electric drive system, which can provide excellent power and acceleration performance. At the same time, it is also equipped with an advanced intelligent driving assistance system, which can provide a safer and more convenient driving experience.

Internal space:

As an SUV, Model Y has spacious interior space, which can easily accommodate five adults and their luggage. In addition, it is equipped with comfortable seats and advanced entertainment system, providing passengers with a very comfortable ride experience.

Cruising range:

Model Y’s cruising range is excellent, reaching more than 500 kilometers, which means you can enjoy longer driving range and less charging time. In addition, it also supports fast charging, which takes only a few minutes to fully charge.

In a word, Model Y is a very practical and excellent medium-sized SUV, with excellent design, performance, interior space and cruising range, which is very suitable for family travel and long-distance travel. If you are considering buying an SUV, Model Y is definitely a good choice.

　　[Pacific Auto Network Industry Channel]The first domestically produced new product of Automobile Co., Ltd. was officially listed in Shanghai today (February 1st). We were honored to have an interview with Mr. Hu Jun, Vice President of Marketing and Service. This interview is of great significance to the joint venture, its products and future planning.

　

Brief introduction of interviewed leaders:

　　Hu Jun, Vice President of Marketing and Service of Chery Jaguar Automobile Co., Ltd., concurrently serves as Executive Vice President of Joint Marketing and Service Agency.

　　Mr. Hu Jun has rich experience in automobile industry for nearly twenty years. From 1996 to 1997, Mr. Hu Jun worked in Swire China as the general agent and service manager of automobiles. From 1997 to 2007, Mr. Hu Jun worked for GM China Investment Co., Ltd. as the marketing director of GM China Investment Co., Ltd. and the general manager of the sales company. From 2008 to 2011, Mr. Hu Jun worked for Inner Mongolia Lifeng Automobile Group as the CEO. In 2012, Mr. Hu Jun joined Chery Jaguar Land Rover Automobile Co., Ltd. as the vice president of marketing and service; Since May this year, Mr. Hu has also served as the Executive Vice President of Joint Marketing and Service Agency.

　

　　editHello, Mr. Hu, I am the editor of the new car channel from Pacific Auto Network. I’m glad to be near the interview room with you before Chery Land Rover goes public. I hope to take this opportunity to let more domestic consumers know about Chery Jaguar Land Rover Automobile Company, a new joint venture.

　　General manager HuHello, let’s get started.

　　editHow has the sales network of Chery Jaguar Land Rover been set up now?

　　General manager Hu: Now we haveSigned 248 contracts,175 dealers have been put into operation.. These dealers are certified by both parties and meet the specifications of Jaguar and Land Rover within the brand framework.

　　editWhy did Jaguar Land Rover choose this time point for localization? What do you think of the fake aurora?

　　General manager HuChina’s market is very good, and no one wants to give up the number one automobile sales market in the world. Jaguar Land Rover’s sales in China have reached the number one in the global market.After localization, Jaguar Land Rover is more likely to gain a foothold and respond faster to the market.. As for the shanzhai Aurora, the shanzhai products can’t reach the genuine manufacturing quality of Land Rover, and the shanzhai can at least prove that this model is successful, although we don’t encourage shanzhai.

　

Major listed companies in domestic car networking industry:(002405)、(600718)、(002232)、(000851)、(300212)、(300020)、(002373)

Core data of this article:Market size, investment and financing amount and events, penetration rate, user size, and proportion of sub-sectors.

1. Overview of the car networking industry

— — definition

The Internet of Vehicles is a large-scale system network that carries out wireless communication and information exchange between vehicles and X (X: vehicles, roads, pedestrians and cloud platforms, etc.) based on the intranet, inter-vehicle network and vehicle cloud network, and is an integrated network that can realize intelligent traffic management, intelligent dynamics and intelligent control of vehicles. It is a typical application of Internet of Things technology in the field of transportation systems.

From the structural level, the vehicle networking system is a "end-pipe cloud" three-layer structure system: the first layer is the end system, the second layer is the pipe system, and the third layer is the cloud system.

From the perspective of application classification, the Internet of Vehicles can be divided from the perspectives of networking technology, application objects and demand objects. No matter which classification method, it basically involves information service applications with user experience as the core, intelligent automobile applications with vehicle driving as the core and collaborative applications.

2) Analysis of the industrial chain of the car networking industry: the industrial chain is long.

The composition of the ecosystem of the car networking industry is complex, which makes the car networking industry form a long industrial chain. The car networking industry chain spans the two major fields of service industry and manufacturing industry, permeating each other and featuring cross-border integration.

Due to the strong cross-border penetration and integration of the Internet of Vehicles industry, its industrial chain composition is also different from the traditional upstream, middle and downstream industrial chain composition. Therefore, the composition of the industrial chain of the Internet of Vehicles can be analyzed in combination with the structure of the Internet of Vehicles system. The system structure of the Internet of Vehicles includes three systems: end, management and cloud, and the industrial chain of the Internet of Vehicles can also be analyzed from these three angles.

At the "end" level, the role of manufacturing industry is the main role, including vehicle manufacturers, automotive electronic system providers, component providers, in-vehicle software providers, etc., such as, and Neusoft Group; At the management level, the roles of manufacturing and service industries are relatively balanced, mainly including equipment providers and communication service providers, such as, and; The "cloud" level is dominated by the service industry, including software and data providers, public services and industry service providers, such as NavInfo, and.

2. The development course of China car networking industry: At present, it is in the stage of deep integration of 5G+ car networking.

China’s car networking started in 2009. In 2009, SAIC-GM named OnStar Anjixing and officially introduced it to China, which took the lead in exploring the application of car networking in China.

According to the development of car networking technology, China’s car networking market has gone through the stages of car networking introduction (supporting long-distance calls), mobile Internet (sharing mobile phone applications with cars), car IVI (car entertainment, around the central control panel) and 5G+V2X.

At present, China’s car networking industry is in a period of deep integration with 5G technology. With the evolution of automobiles from traditional means of transportation to intelligence, networking and electrification, the Internet of Vehicles has become the most potential application of cross-border integration in the field of 5G transportation and automobiles, and it has become an important development direction of China’s strategic emerging industries, and it is also a hot spot of technical research and industrial development of interdisciplinary, cross-disciplinary and cross-industry management departments. In the future, with the development of 5G and V2X technologies, the car networking industry will open up new growth space.

3. China car networking industry policy background: 5G car networking is the ultimate application field for policy guidance.

At present, China’s car networking policies are based on the integrated layout and coordinated development of related technical fields. At present, China mainly integrates the application of Internet of Vehicles and 5G technology, with a view to realizing intelligence and digitalization in transportation, automobile and communication industries more quickly. Therefore, in recent two years, a large number of policies have been launched around 5G and Internet of Vehicles, such as the Action Plan for Sailing the Application of 5G (2021-2023) put forward in June 2021 and the Guiding Opinions on Expanding Investment in Strategic Emerging Industries and Cultivating New Growth Points put forward in September 2020.

In addition, at present, China’s policy is to upgrade the technology of vehicle-road and vehicle-vehicle coordination to support, improve driving safety and improve traffic efficiency. Therefore, the construction of vehicle networking pilot area, roadside facilities and related network security standard system has also become an important topic, which is the specific layout direction of relevant policies of vehicle networking in China at present.

4. Demand situation of the "end" level of the car networking industry in China: The rapid development of automotive electronics has boosted the technological upgrading of the car networking industry.

As one of the most important parts of the Internet of Vehicles, the field of automotive electronics has developed rapidly in the automotive industry in recent years, and has been regarded as another revolution in the development of automotive technology. This is mainly because the electronic product system accounts for about 40% of the automobile cost. In addition, 70% of the automotive innovation comes from the automotive electronics industry in the development of the automotive industry towards intelligence, electrification and comfort.

According to Statista data, the scale of China’s automotive electronics market has increased year by year from 2015 to 2020, and it has reached 815 billion yuan in 2020, up 10.14% year-on-year. The rapid expansion of the automotive electronics market will stimulate the technological progress and innovation of the automotive electronics industry, which will inevitably lead to the technological upgrading of the automotive networking industry, promote the scale expansion of the automotive networking industry, and finally achieve the big goal of intelligence.

5. Development of the application market of the car networking industry in China: The future market prospect of intelligent transportation and automobile industry is considerable.

Intelligent transportation. The first stage of ITS is around infrastructure construction, including the integration of hardware facilities and software systems in all aspects of land, water and air, among which the establishment of expressway toll collection system is very important. With the gradual completion of highway informatization, the problem of traffic congestion mainly comes from the fact that road construction can’t keep up with the growth of cars. Under the condition of limited road construction, the solution to traffic congestion mainly depends on the management and deployment of vehicles.

Therefore, at present, the development of intelligent transportation is changing to a vehicle-oriented management mode. In the future, intelligent transportation will establish an information system with vehicles as nodes, that is, vehicle networking.

According to the data released by the Association and Saiwen Transportation Network, from 2011 to 2019, the total scale of China’s intelligent transportation market increased from 42 billion yuan to 145.4 billion yuan. With the continuous promotion of the application of intelligent transportation in China, combined with the intelligent situation of various transportation sub-sectors, after preliminary estimation, the scale of China’s intelligent transportation market will exceed 160 billion yuan in 2020. The scale of ITS market is obviously on the rise, and the compound annual growth rate is close to 20%, so the future development prospect of ITS industry is very considerable.

Automobile industry. With the development of economy and the popularization of automobiles, the production and sales of automobiles are increasing year by year in China’s market. In 2020, the number of automobiles in China will reach 281 million, up 10.19% year-on-year.

As an important carrier of vehicle networking applications, the number of automobiles has steadily increased year by year, and the future market development is improving. In addition, under the background of the development of automobile intelligence and electrification, the demand for car networking is bound to rise steadily.

6. Analysis of the development status of China car networking industry.

— — The penetration rate of the car networking industry in China is increasing year by year, and the scale of car networking users is expanding.

With the development of intelligent transportation, the penetration rate of China’s car networking industry has increased year by year, and the scale of users has been expanding. According to the data of Yiou think tank, the penetration rate of China’s car networking industry was 24.9% in 2018, and the number of car networking users reached 59.76 million. In 2020, the penetration rate of the car networking industry in China has reached 48.8%, exceeding the penetration rate of the global car networking industry, and the number of car networking users is about 137.13 million.

2) Market scale of China car networking industry: The market scale is increasing year by year, reaching 163.7 billion yuan in 2020.

According to the data of Yiou think tank, the scale of China car networking market is growing rapidly. In 2015, the car networking market reached 44.2 billion yuan. After preliminary estimation, the car networking market reached 163.7 billion yuan in 2020, with a compound annual growth rate of 29.91%.

This is mainly because the Internet of Vehicles is the main application scenario of 5G in the fields of autonomous driving and intelligent networked vehicles. In recent years, the rapid development of 5G technology has injected a strong impetus into the development of the Internet of Vehicles industry. Driven by 5G, the potential market of the Internet of Vehicles is huge and needs to be further explored.

3) Investment and financing situation of the car networking industry in China: The policy rekindled the enthusiasm for capital investment and the scale reached a new high.

In recent years, the investment and financing of the car networking industry has fluctuated greatly. Generally speaking, it shows a trend of rising first, then falling and then rising. At the time of the rise of the concept of Internet of Vehicles, the investment enthusiasm of capital was great. In 2016, the number of investment events reached the highest, with 130; In 2018, the largest investment amount reached 79.334 billion yuan. Since 2018, the investment enthusiasm of the car networking industry has declined, mainly due to the significant impact of the epidemic on the transportation industry.

In 2021, with the intensive release of national and provincial policies on the car networking industry, the scale of investment and financing in the car networking industry reached a new high. By September 2021, the number of investments reached 63, with a total investment of 106.588 billion yuan, both exceeding the investment scale in 2020.

7. Analysis of the competition pattern of China car networking industry.

— — Regional competition pattern: focus on the Yangtze River Delta region

At present, there are more than 40 city-level vehicle networking pilot demonstrations, more than 20 smart road-vehicle collaborative pilot demonstration zones, as well as 5 national-level vehicle networking pilot zones and 2 provincial-level vehicle networking pilot zones. Including Jiangsu (Wuxi), Tianjin (Xiqing), Hunan (Changsha) and other national-level car networking pilot areas, and two provincial-level car networking pilot areas in Suzhou and Nanjing, Jiangsu Province. Therefore, the current car networking focuses on the Yangtze River Delta region, Tianjin, Chongqing and Hunan Province, among which the Yangtze River Delta region is the most important.

According to the requirements of the Ministry of Industry and Information Technology, the pilot area will deploy the cellular car networking C-V2X network on the scale of key expressways and urban roads, make a good overall connection with the development of 5G and smart cities, complete the transformation of the car networking function of traffic facilities in key areas and enhance the core system capabilities, and drive the scale deployment of the whole road network.

In terms of national pilot zone, Jiangsu (Wuxi) Vehicle Networking Pilot Zone is the first vehicle networking pilot zone established in China, which was established in September 2019. In June 2020, Tianjin (Xiqing) National Vehicle Networking Pilot Zone was unveiled, which is the second national vehicle networking pilot zone in China. In November 2020, Hunan (Changsha) National Vehicle Networking Pilot Zone was officially unveiled, which is the third national vehicle networking pilot zone in China. In January 2021, Chongqing (Liangjiang New District) was approved by the Ministry of Industry and Information Technology to create a national-level vehicle networking pilot zone, which is the fourth national-level vehicle networking pilot zone in China and the first in the west. In September 2020, the relevant departments of the three provinces and one city in the Yangtze River Delta signed a cooperation agreement to jointly build a national-level pilot area for vehicle networking in the Yangtze River Delta region.

In terms of provincial-level pilot zones, Jiangsu Vehicle Networking Pilot Zone was officially unveiled in Suzhou in October 2019, which means that Suzhou will create the first provincial-level vehicle networking pilot zone with Changshu City, Xiangcheng District and Industrial Park as the main body. In December 2020, the provincial-level car networking pilot area in Nanjing was completed.

2) Enterprise competition pattern: The competition is fierce, and Huawei ranks first for the time being.

The Internet of Vehicles is a huge project, with many market participants and different competitors in each field.

As a technology-intensive industry, the Internet of Vehicles industry is particularly important for enterprises in terms of technology upgrading and R&D innovation. Therefore, the number of industrial patent applications represents the layout of enterprises and the leading position of related technologies to a certain extent. According to the ranking of the number of patent applications of Wisdom Bud, the number of patent applications of Huawei, Botai and Qinggan ranked in the top three. Among them, Huawei has the largest number of patent applications, reaching 503. Therefore, at present, Huawei’s research and development of car networking related technologies is in a leading position.

It is worth mentioning that among the top ten companies in patent application, Internet companies Huawei, Tencent and Baidu, Shanghai Botai, a representative enterprise of networked terminals, and automobile manufacturers and Xpeng Motors all laid out the car networking industry.

According to the data from the Automotive Research Office, Huawei and Baidu rank among the top three in terms of business operation, future development and social responsibility. In addition, software and data providers Neusoft Group, Qianfang Technology, Siweituxin and others are all on the list.

On the whole, the main competitors in the car networking industry come from Internet companies, vehicle manufacturers, software and data service companies and representative enterprises of networked terminals. Enterprises cross-border intensive layout in the field of vehicle networking, and the competition is fierce. According to the comprehensive analysis of the ranking of Wisdom Bud and Sohu Auto Research Office, Huawei ranks first in the number of patent applications and value, and temporarily leads other competitors in the layout of the car networking industry.

8. The development prospect and trend forecast of the car networking industry in China.

— — Three Trends in the Development of Car Networking Industry in China

At present, the automobile industry has reached a consensus that low carbon, informationization and intelligence will become the important direction of future development, the production mode will evolve to an intelligent manufacturing system with interconnection and cooperation, and the service mode will show the trend of informationization and sharing. The intelligent networked automobile with distinctive cross-border integration characteristics is the most important innovation carrier in the transformation and upgrading of the automobile industry.

2) Prediction of penetration rate of China car networking industry: Entering the accelerated growth stage, the user scale will further grow.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. According to the forecast of Yiou think tank on the penetration rate of the car networking industry in China, it is predicted that the number of car networking users in China will exceed 460 million in 2026.

3) Market size forecast of China car networking industry: The market size of car networking is expected to exceed 800 billion yuan in 2026.

The advantages of the growing car networking industry in China are the large scale of the car market, the rapid upgrading of Internet technology and the developed communication industry. This has brought a steady stream of demand, technology and other positive effects to the development of the industry. Therefore, with the development advantages, the scale of China car networking market will continue to grow rapidly.

In the next few years, China will still be a big country of automobile consumption in the world. With the development of intelligent transportation, the scale of China’s car networking users will also increase year by year, and the industry penetration rate will enter an accelerated growth stage. After preliminary estimation, the market size of the Internet of Vehicles is expected to reach 800 billion yuan in 2026, and the average compound growth rate from 2021 to 2026 will reach 30.36%.

Please refer to Foresight Industry Research Institute for the source and analysis of the above data. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial atlas, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, IPO working paper consultation, etc.

　　[New Car Launch in car home] On May 24th, a new generation of BMW 5 Series (G60) and (|)(G60 BEV) made their debut. The new BMW 5 Series is scheduled to start production at the Dinggefen factory of BMW Group this summer, and will be listed in the world in October this year. According to the plan, the new domestic 5-series long wheelbase version (G68) and i5 will be put into production in January next year; At the same time, BMW will launch the pure electric BMW i5 wagon (G61bev) for the first time next spring. Around 2025, the brand-new M5 sedan (G90) will debut, and the anticipated M5 Touring(G99) will also appear in the product lineup.

More exciting videos are all on the car home video platform.

　　The appearance of the new BMW 5 Series continues the design style of sports aesthetics. Compared with the current BMW 5 Series, the front face is more tough and looks dynamic and powerful. The new car will be equipped with a ring-shaped grille and boomerang daytime running lights as the latest design of BMW brand, but the giant "big nostrils" design of BMW 7 series is not used, and the overall shape is relatively restrained. The four ribs raised on the front hood also make the front of the car look more sporty.

　　As a pure electric model introduced for the first time since the birth of the BMW 5 Series for more than 50 years, the overall appearance of the BMW i5 is slightly different from that of the eighth generation BMW 5 Series fuel version. The new car will be available in two versions: eDrive 40 and M60 xDrive, in which the chrome grille style of eDrive 40 is closer to the fuel car, while M60 xDrive adopts a closed kidney grille which is more in line with the current design trend of electric vehicles, and has been blackened. Blue elements are added inside the new headlight group to highlight its identity as an electric vehicle.

　　Semi-hidden door handle flush with the door, flat roof antenna make the side of BMW 5 Series look smoother, and the iconic "Hough Corner" of the rear door is integrated with the C-pillar. This idea is reflected in the current BMW 3 Series and 7 Series, and BMW has also added the details of the embossed number "5" on the black plaque, which is self-evident. Compared with the previous generation models, the dimensions, length, width and height of the new 5-Series car body are 5060/1900/1515mm, respectively, which are 97mm, 32mm and 36mm higher than the previous generation models, and the wheelbase is increased by 20mm to 2995mm. Coordinated and nearly perfect car body proportion is still the consistent advantage of the standard 5-Series wheelbase.

　　The obvious change in the tail is the lamp group, which adopts simple horizontal lines, making the visual effect more slender and exquisite, and redesigns the cover to better fit the vehicle shape on the profile. In addition, the BMW i5 is surrounded by a black tail diffuser, which looks very thick and sporty. The official said that the new BMW 5 Series will have two exterior optional packages, M Sport Package and M Sport Package Pro, to further enhance its sporty temperament.

　　The interior also adopts the latest family style, including the continuous screen design of 12.3-inch instrument +14.9-inch central control panel, and the new style sports steering wheel. The new car will be equipped with iDrive 8.5 system, and the intelligence will be further improved. IDrive 8.5 is developed based on Linux system, and the new system introduces the design of QuickSelect to improve the menu structure, so that drivers can access the set common functions quickly and conveniently. At the same time, BMW has also optimized the entrance logic of functions, and the entrance of applications and vehicle settings is more intuitive. The applications on the menu can also be adjusted according to the user’s usage habits and preferences.

　　IDrive 8.5 system introduces the AirConsole platform for the first time, which provides video playing and game functions to kill boring charging time for drivers and passengers in the car. The BMW Digital Key Plus digital key can be used for smartphones with iOS or Android operating systems, as well as Apple Watch. The embracing interactive atmosphere light strip similar to the 7 series has a new form on the brand-new 5 series-the central area of the instrument panel and the rest area can even be displayed in color separation. The flagship Baohua Weijian audio also appeared in the cockpit.

　　It is worth mentioning that the new 5 Series has introduced a new automatic driving assistance system Pro, which will be opened in the United States, Canada and Germany at the initial stage, integrating the Highway Assistant function, that is, the speed limit of following cars will be raised from 60km/h to 130km/h, and the system will be responsible for the distance and lane control, so that drivers can put their hands in a comfortable position and keep an eye on the road and traffic conditions.

　　In addition, an innovative function-the automatic lane change function of human eye activation control has been added. When traffic conditions permit, the driver only needs to look at the rearview mirror, so that the vehicle can start to complete the automatic lane change operation, which involves the necessary speed adjustment and steering, and the speed is limited to less than 130 km/h.

　　In terms of power, the new BMW 5 Series will continue to provide fuel version and plug-in hybrid version, in which the fuel version will be equipped with 2.0T and 3.0T engines, covering 520i, 530i, 530i xDrive and 540i xDrive models, and provide two diesel versions of 520d and 520d xDrive models. Plug-in hybrid versions 530e and 550e xDrive will be launched in the spring of 2024. It is expected that China will continue to provide two power specifications, 525Li and 530Li, corresponding to the standard power and high power of 2.0T four cylinders.

　　BMW i5 adopts the upgraded fifth-generation eDrive electric drive system, which provides two kinds of power, eDrive 40 and M60 xDrive. The entry-level model will be equipped with a rear motor, with a maximum power of 340 HP and a peak torque of 430 Nm. The 0-100km/h acceleration time is 6.0 seconds and the top speed reaches 193 km/h. As a version of M Performance, the M60 xDrive is equipped with stronger dual motors, sharing the powertrain with iX M60, with a maximum power of 601 HP and a peak torque of 820 Nm. Officially, its 0-100km/h acceleration time is 3.8 seconds, and its top speed is limited to 230 km/h. Future domestic models may be eDrive40L and xDrive40L l.

　　In order to make effective use of space, the 81.2kWh high-voltage battery pack of BMW i5 is placed under the car body. The cruising range of eDrive 40 is about 497-582km under WLTP, while that of M60 xDrive is 455-516km. For reference, the prices of the eDrive 40 and the M60 xDrive models in the US market are US$ 67,795 and US$ 85,095 respectively (equivalent to RMB478,000 and RMB600,000).

●　Car history

　　In 1972, the first-generation BMW 5 Series (E12) was officially unveiled at the Frankfurt Motor Show. It adopted a brand-new naming method of "5 Series" (the fifth new car series after BMW 700, BMW Neue Klasse, BMW New Six and BMW CS). The "5" in the rear logo represents its car series, the last two digits represent the engine displacement, and the last letter represents the power form. The 5 Series is the first BMW with the naming method of "Digital+Series". Before that, the name of BMW model was complicated, and its birth also opened a brand-new classic design era for BMW.

　　In order to meet the demand of consumers for sports models, BMW began to launch special upgrade services for the first generation of 5 Series cars. Finally, in 1980, BMW simply introduced the official sports version of the BMW 5 Series-M535i, which was equipped with a three-spoke sports steering wheel, RECARO sports seats and 14-inch alloy wheels produced by BBS, and was equipped with a 3.5-liter inline six-cylinder naturally aspirated fuel injection engine with a maximum power of 218 HP (160 kW)/5,200 rpm and a maximum torque of 310 N m. From 1972 to 1984, the first generation BMW 5 Series produced a total of 699,094 units. As the first model of the new car series, the BMW 5 Series (E12) has achieved great success in both sales volume and market recognition.

　　In 1981, the second-generation BMW 5 Series (E28) came out with a more powerful front nose and rear end, and the double kidney air intake grille was separated for the first time. The high beam and running lights used round headlights with different diameters, which made the visual impression more full. Although the body size is similar to that of the first generation, its sports style is more intense. Its power selection ranges from 90 horsepower to 184 horsepower, and then it is extended to the first diesel version of the BMW family-524 TD. The 2.4-liter straight six-cylinder turbocharged diesel engine can output up to 115 horsepower.

　　M535i, which made the first generation BMW 5 Series shine, appeared in the catalogue of the second generation in 1985. Seven months later, an M5, which was completely built by BMW Sports Department based on BMW 5 Series (E28), was officially launched. BMW decided to sell 500 M5(E28) in the European market, but the number of orders received since then far exceeded BMW’s expectations, reaching four times the original number. From 1981 to 1988, the second generation BMW 5 Series produced a total of 722,328 units. Such brilliant achievements laid a solid foundation for the research and development of the next generation models.

　　In 1988, the third-generation BMW 5 Series (E34) officially appeared to the public. The front face shape was still the "golden combination" of the four round headlights and the double kidney grille, but the designer deliberately enlarged the "double kidney" and wrapped it in the decoration of the same color as the body while reducing the area of the air intake grille as a whole. This generation of 5 Series not only shows Bavarian muscular sense in appearance, but also the power selection of up to eleven engines is even more daunting. The power of these engines has jumped from 113 horsepower in the 518i to 340 horsepower in the M5.

　　In 1991, the third-generation BMW 5 Series began to provide travel cars, and the rear window that can be opened separately on the trunk lid was hailed as the finishing touch. A hybrid concept car based on the 3rd generation BMW 5 Series also appeared in 1994. It is worth mentioning that in 1991, with the unloading of a 518i in Tianjin Port, BMW officially entered the eyes of consumers in China. From 1988 to 1996, the third generation BMW 5 Series produced a total of 1,333,412 units, which was almost twice that of the previous generation BMW 5 Series, and the status of the 5 Series model was further pushed to a new height.

　　In 1992, BMW welcomed an epoch-making design director-chris bangle from the United States. "Cars are not only vehicles or industrial products, but also represent the personality of brands and users." Chris bangle’s famous professional motto was verified in 1995. In 1995, the fourth generation BMW 5 Series (E39) was released, which was the first BMW model designed by Bangor. He designed lampshades for the two iconic round headlights of the 5 Series, and in 2000, he upgraded the "angel eye" design of the daytime running light ring, which, together with the kidney air intake grille, became an unforgettable BMW family element in the future. From 1995 to 2004, the fourth generation BMW 5 Series sold more than 1.5 million units in the world, which proved that Bangor had made great achievements in the transformation of 5 Series design style.

　　Time came in 2003, and the fifth generation BMW 5 Series (E60) was released. Bangor continued to develop his own advanced design ideas, but compared with the previous generation, the design of E60 brought overwhelming doubts. Its iconic "nostril" has become the largest double kidney air intake grille in the history of Series 5, and it has become more and more rounded from the rectangle. The headlights with "angel eyes" have also changed the more traditional style in the past. The rising eyebrows and irregular headlights make it difficult for loyal BMW fans to accept them for a while. Has the 5 Series lost its way? Any problem can be solved by time. Today, when you look at its modeling design again, you will find that it is still out of date.

　　This generation of BMW M5 is equipped with BMW’s landmark 5.0-liter V10 naturally aspirated engine (S85B50A), with a maximum power of 507 HP (373kW)/7750rpm and a maximum torque of 520 N m/6100 rpm. The engine is matched with a 7-speed SMG gearbox, with a maximum speed of 250km/h under electronic speed limit and a maximum speed of 315km/h after the speed limit is lifted. At the same time, in March 2003, BMW Brilliance was formally established and put into production in July of the same year. At the end of 2006, the long wheelbase version of BMW 5 Series Li was specially built for the China market, which successfully set a new benchmark in terms of ride space and functional equipment. By the end of production suspension in 2010, the fifth generation BMW 5 Series had sold more than 1.4 million vehicles.

　　In 2009, chris bangle suddenly announced his resignation as the design director of BMW, and Adrian Van Hooydonk, a Dutchman who joined the BMW Group with him in 1992, took his place. In 2010, the sixth generation BMW 5 Series (F10) was officially released, and the new generation 5 Series won incredible praise after boldly subverting the design of the Bangor era. Unfortunately, this generation of BMW M5 no longer uses the 5.0-liter V10 naturally aspirated engine of the previous generation M5(E60), but uses the 4.4-liter V8 twin-turbo engine on X5 M and X6 M with the code name S63B44.

　　In 2012, BMW 5 Series, which entered the era of high-efficiency turbine and interconnection, took the lead in launching the interconnected driving system and service in China, and was equipped with intelligent auxiliary functions such as BMW night vision system, blind spot warning system and panoramic camera with pedestrian recognition function. The derivative models of the 6th generation BMW 5 Series (F10), except the M5(F10), 5 Series (F10) standard wheelbase models and Travel Edition (F10) models, are sold in China by import, and the 5 Series GT(F07) is also introduced into China. In the end, the global sales volume of the sixth generation BMW 5 Series exceeded 2.2 million units.

　　The seventh generation BMW 5 Series (G30) was officially released in north american auto show, which opened in January 2017, and the domestic version was unveiled at the Shanghai Auto Show in April of the same year. According to the statistics of the Association, in 2022, the BMW 5 Series sold 171,142 cars in China. Even at the end of the product life cycle, the BMW 5 Series is the best-selling BMW in China market, and it is also the best-selling luxury brand car in China. If you want to know more about the history of BMW 5 Series (E12 to F10), please click "Review of BMW 5 Series History from Tradition to Innovation in 41 Years".

●　Full text summary

　　Since its inception in 1972, the BMW 5 Series has changed eight generations of models, with a total delivery of nearly 10 million vehicles worldwide. It can be said that it is an "evergreen tree" in the field of luxury medium and large cars, and it is also one of the most successful models of the BMW brand. Close to the riding comfort of BMW 7 Series and the sports agility of BMW 3 Series; Strong dynamic appearance, continue to carry forward sports aesthetics; Considerate luxury and comfort, rich and complete technology configuration, the eighth generation BMW 5 Series once again comes with sincerity and strength. What’s more exciting is that the old rival of BMW 5 Series, Mercedes-Benz E-Class, will also be replaced this year, and their divine retribution will once again open a new chapter in history. Who are you picking? Welcome to discuss in the comments section. (Text/car home zhang xiaodan)

At Huawei’s spring new product launch conference on April 11th, Huawei’s managing director, consumer BG CEO and chairman of Huawei’s smart car solution BU, who have been nicknamed "Big Mouth", changed their high-profile in the past and became much restrained.

In the audience’s "far ahead" booing, he didn’t pick up this quarrel at all.

Only when talking about the HarmonyOS cockpit of Zhijie S7, he couldn’t help but send out a soul torture: "Why do you want to install a mobile phone bracket in the car? I have never thought about it."

The interaction between giants is always warm and affectionate. Minutes after Mr. Yu raised the question, Lei Jun, founder, chairman and CEO of Xiaomi, responded in Weibo. Mr. Lei, who has always been smiling at the question, also sent a vote conveniently, which attracted almost 110 thousand people to vote at once.

On the other hand, the second release of Zhijie S7 is indeed an equal competitor to Xiaomi SU7. The two cars are almost the same in size, and their intelligence and ecological aspects are also different.

This pair of old enemies of smart phones, smart ecology and the Internet of Everything is now going to fight in the field of smart cars.

Wisdom S7, can you win Xiaomi?

As early as November 28th, 2023, Zhijie S7, the first smart car jointly built by Huawei and Chery, held a listing conference in Shenzhen. As the first car product of "Huawei X World", Zhijie S7 won more than 20,000 orders as soon as it went public. However, because the production capacity could not keep up with the demand, it was not until March this year that the delivery of this car began to really increase. In the long waiting cycle, many users chose to unsubscribe.

This is why Huawei chose to make a second release of Zhijie S7 before the Beijing Auto Show on April 25th. On the one hand, from the perspective of "helping car companies build good cars", as the first product of cooperation between Huawei and Chery, Zhijie S7 must achieve a bright result. On the other hand, under the background of Xiaomi SU7 killing all sides, Yu Chengdong and Huawei must not let Lei Jun’s life "go too smoothly".

So, what is the competitiveness of the "new" intellectual S7?

As a pure electric car, this model launched five price configurations in one breath. Among them, except for the starting price of the Pro rear-drive long-life version, the prices of the Max and Max+versions of the rear-drive long-life intelligent driving models have been lowered by 20,000 yuan.

As the lowest entry-level model, the Pro rear-drive long-life battery has increased to 82kWh, and the CLTC battery life has increased to 705 km. At the same time, this car is also equipped with Huawei’s visual intelligent driving "HUAWEI ADS Basic Edition" for the first time, which can realize the NCA intelligent driving navigation auxiliary function of high-speed and urban expressway.

Huawei tries to avoid backstab for old car owners. The matching fund of 25,000 yuan and the matching fund of 15,000 yuan for interior and exterior decoration at the time of the first listing have now shrunk into a "rejuvenation right" of 30,000 yuan. At the same time, Huawei also provided 3,000 yuan MagLink tablet computer set and 10,000 yuan cash-filled red envelopes to the old car owners. Combined with the 10 thousand yuan discount that many old car owners got when they were waiting to pick up the car, the rights and interests in the inside and outside were also a decline.

According to the author, many old car owners are quite satisfied with this.

However, compared with Xiaomi SU7, this car is not competitive enough in pricing. In the same lowest configuration, the Pro rear-drive long-life version of Zhijie S7 is nearly 34,000 yuan higher than the standard long-life intelligent driving version of Xiaomi Su7. Although the intelligent and comfortable configurations such as intelligent driving and seat adjustment have been upgraded, the cruising range, body size and motor power of the two cars are basically the same.

In terms of high-profile models equipped with lidar, air suspension and dual-motor four-wheel drive, the starting price of the Max RS four-wheel drive performance version of Zhijie S7 reached 329,800 yuan. The Max version of Xiaomi’s four-wheel drive is only 299,900 yuan, which is also a big step.

In my opinion, as the "skirting line" model of Huawei Smart Car, the company did not intend to let Zhijie S7 directly take the cost-effective route to play hand-to-hand combat with Xiaomi SU7 and even Geely Galaxy E8. After all, Huawei still doesn’t want to build a car directly, so it needs to maintain a certain price bottom line in the smart car selection business, so as to leave a profit margin for smart car software and hardware solutions such as ADS Smart Drive and HarmonyOS Cockpit.

In other words, because of the extra cost and profit brought by the incremental parts of smart cars, Huawei has to let the smart car take the "boutique route" and leave enough living space for Xiaomi SU7. Combined with Huawei’s higher brand image and premium compared with Xiaomi, Zhijie S7 may not become the number one competing product of SU7 at the terminal.

Needless to say, there is a big gap between Zhijie S7 and Xiaomi SU7 in the definition of vehicle products. Compared with the latter, it emphasizes the labels that young people care more about, such as sports and sense of technology. The former actually works harder on comfort.

By comparing the side views of vehicles, it can be seen that the D-pillar of Zhijie S7 falls further back, and the triangular window area is larger than that of SU7. Therefore, S7 should give more ample space for the head space and seat back angle of the rear passengers. Xiaomi SU7 is bound to choose the interior space for the lifting tail and duck tail shape at the tail.

Therefore, the author believes that although many auto media will compare these two cars, at the terminal level, there are not as many users who really choose them as competing products as the outside world thinks.

In fact, the biggest challenge before Yu Chengdong is not to turn over the millet, but to help Chery.

Can Huawei help Chery?

As mentioned above, Zhijie S7 completed its first release on November 28th and received 20,000 orders within 24 hours. However, after that, Chery, Huawei’s manufacturing partner, has been delayed in getting on the bus, resulting in that the car has not delivered 20,000 orders so far.

According to the author’s understanding, there are two main reasons: first, Chery’s internal pull on production capacity resources; Second, Chery wavered at first about what attitude it should take to cooperate with Huawei.

Let’s talk about the first point. Just like Wen Jie M5 was born out of Celestial SF5, Zhi Jie S7 is also based on the OEM’s own model-Xing Ji Yuan ES.

As Chery’s first C-class pure electric car for the high-end market, Xingjiyuan ES uses E0X platform, which cost 10 billion yuan, and is equipped with a series of new configurations that are unfamiliar to Chery, including smart chassis, air suspension and zero-gravity seats.

According to Chery’s plan, this car will form a high-low collocation with Zhijie S7, with two flowers inside and outside the wall. The problem is that Chery, which has been building models below 200 thousand yuan, is also the first time to build high-end cars, lacking running-in This brings a series of challenges to R&D, production, sales and service.

What’s more, the release rhythm of Zhijie S7 has been advanced at the request of Huawei. Originally, the prototype car of this car was produced in Chery’s Intelligent Networked Super One Factory, and the production car was not produced until the "Super Two" (formerly known as this) factory was completed in December of that year. However, the time is tight and the task is urgent, so this car has to be put in a factory to produce in line with the fuel car like Star Map and Moon.

This brings another question: Should the limited production capacity be reserved for the "pro-son" Era ES, or for the adopted "proton" intellectual S7?

The author doesn’t know what happened in this, but from the final result, the sales volume of Xingyuan ES is a tragedy. Since its delivery in December last year, this car, together with the test drive, has delivered less than 2,500 vehicles nationwide, which is even worse than the sales of Zhijie S7 in March.

In fact, according to a document entitled "Proposal on" All Marketing and Total Growth "of Star Map Marketing Center" obtained by the author, starting from January 29th, the department from the general manager to the ordinary employees needs to complete the sales task of 10 to 2 new cars in Star Age every year, and a total of 404 people need to complete the sales of 1,170 new cars in the whole year. In this process, each subdivision department will also make statistics and report on the car sales of department personnel on the 2nd of each month.

It is included in the KPI of all staff. To the author’s surprise, Chery even needs every employee to apportion the sales volume of these 1170 cars, which is enough to show that it has no confidence in the prospect of Xingji ES.

Of course, Huawei is not without help. At the beginning of January this year, the company also had a problem with the supply of spare parts for smart cars. The MDC 810, a computing unit used in the high-level intelligent driving assistance system, could not be supplied due to the shortage of parts. Affected by this, Aouita 12 also suffered.

It can be seen that in the cooperation of Huawei’s intelligent car selection, whether the two parties can guarantee each other not to drag their feet directly affects whether the new car can achieve the sales target. In this process, what attitude and resources should car companies use to cooperate with Huawei is the decisive factor.

According to online news, on January 29th, Han Biwen, deputy general manager of Chery Automobile and general manager in charge of the manufacturing division and in charge of docking with Huawei, resigned. It is said that the reason for his departure was "due to the lack of cooperation from Huawei, the delivery of Zhijie S7 was delayed in a large area and was under great pressure". Although the company spokesman denied this statement, this explanation is obviously not enough to convince everyone.

However, some insiders revealed to the author that Huawei’s attitude in the process of cooperation with Chery is quite strong, with high requirements on manufacturing and quality, and frequent contradictions between the two sides. However, the problems in Chery’s production of intelligent S7 are not solved by Han Biwen on his own. Therefore, in the end, he had to leave his job to end his career at Chery.

Now, at the press conference on April 11th, Chery showed unprecedented attention. Yin Tongyue, the chairman of the company, personally went to the conference platform, saying that Zhijie is already the most important project of Chery. He and Yu Chengdong "have face-to-face communication once a month, online communication once a week, and send WeChat communication every day."

In the course of the speech, Yin Tongyue also defined Huawei’s smart car selection:

"In China, building a good car is inseparable from Huawei technology!"

Obviously, now that both sides have paid attention to the intellectual world, the next step is to see how the intellectual world S7 and the brand’s next SUV model can sell.

Write at the end:

Some people in the industry are optimistic about the steady-state sales of Zhijie S7. Zhu Kai, general manager of Jielan Road, told the author that in the process of user research, they found that many car owners spoke highly of the driving experience and chassis texture of Zhijie S7. "Some dual owners of Xiaomi SU7 and Zhijie S7 said that the latter is more’ virtuous’ than the former. When driving at high speed, the body can be firmly sucked on the ground. "

Therefore, he believes that the steady-state sales of this car will be better than some people think, "about 3,000 vehicles a month is not a problem."

But the author is curious about how many automobile products Huawei’s brand potential energy can radiate. After all, according to the existing successful cases, it can be seen that if a car is only equipped with Huawei’s intelligent driving or intelligent cabin solution, it is not enough to help it achieve big sales. Only by putting the car into Huawei’s terminal stores for sale, like the brands of Wenjie and Zhijie, can its sales volume get a qualitative leap.

However, the size of Huawei stores is also fixed. In addition to the car, Huawei mobile phones, tablets, smart screens (TVs) and various smart home products have to be put inside. Whether the subsequent models can enjoy this kind of "blessing" is obviously unknown.

From this point of view, whether Huawei can defeat Xiaomi with Chery and other car companies is determined to some extent by the interior area of Huawei exhibition hall.

For a car, you can’t talk about heroes purely by the quality of dynamic performance, such as FAW-other aspects of performance are also worth mentioning. As for its advantages, please read on.

First of all, from the appearance, the front shape of FAW-Volkswagen CC looks very deep, and the grille uses a three-piece shape, which makes people unforgettable. Coupled with headlights, the overall look is very simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, automatic steering, delayed closing, rain and fog mode and so on. Coming to the side of the car, the car body size is 4869MM*1870MM*1459MM. The car adopts simple and elegant lines, and the side gives people a very personal feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, FAW-Volkswagen CC has a sharp tail line, a clean and refreshing taillight style, and a hidden exhaust pipe, which makes it look neat.

Sitting in the car, FAW-Volkswagen CC interior adopts a fashionable and simple shape, which makes people feel very comfortable. The three-spoke steering wheel looks good outside, and it is made of genuine leather, which is full of design sense. From the central control point of view, the car is equipped with a cold touch-control LCD central control screen, which makes the interior style impressive and gives people a sense of fashion. Let’s take a look at the dashboard and seats again. The car is equipped with a unique dashboard and looks very rustic. The car uses leather seats, equipped with auxiliary seat electric adjustment, seat with memory electric adjustment, seat proportion down and other functions, and it is basically enough for daily use.

FAW-Volkswagen CC is matched with a wet dual clutch (DCT) gearbox, with an acceleration time of 7.9s seconds per 100 kilometers. The power performance is good and it is completely OK for daily use.

The car is equipped with driving mode selection, remote control key, rear wiper, interior ambient light, engine start and stop, etc., and the configuration performance is unspeakable, which greatly improves the convenience of using the car.

Summary: This class of car is usually the first choice for most people. First of all, it is not expensive, and secondly, all the configurations are quite complete, which is still very worth starting with.