It is estimated that the box office will be 10+ billion. Why does it become the first dark horse in 2018？

"Ex 3: Goodbye Ex" became a dark horse on New Year’s Day.

1905 movie network news The "predecessor series" should be the most magical series in the current IP sequel to the movie.

In 7 days, it took 700 million yuan, and the working day fell as high as 16%. The box office once again returned to the volume of over 100 million yuan, and today it continues to have a "brutal" performance.

As of press time, the box office exceeded 700 million.Cat’s Eye Professional APP directly predicts that its total box office will exceed 1 billion.

This result, even the filmmakers did not expect.

　

Previously, many people in the industry predicted that the champion of the New Year’s Day file would be a comedy movie. Unexpectedly, the overall box office weakened the next day. On the contrary, "Ex-3: Goodbye to Ex-3" is like a dark horse, and it has been counterattack.

　

To use the line of Meng Yun (Han Geng) in the movie is, "This reversal is overwhelming."

　

On January 5, it will be released soon, which seems to overwhelm many films. but"Ex-3: Goodbye to Ex-3" is still as high as 31.3%You know, the first day of the release of "Ex 3" was only 18.6%.

Source: Cat’s Eye Movies

The "Star Wars" series has always received a mediocre response in China, and the first two works mostly won the "wonderful" in the first three days by fan benefits. However, the follow-up soon declined, while other films released on January 5 had dull publicity in the early stage, and it was not impossible for "Previous 3" to counterattack "Star Wars 8".

A good market reaction often relies on good story content. The first two parts of this IP story have a mediocre reputation, but in this one, even the most critical Douban users gave a passing score of 6.2.

　

It seems like a dark horse, but in fact, many details behind the movie can be carefully considered.

　

Four films released on New Year’s Day this year: Demon Rinrin, and Ex-3: Goodbye to Ex-3. The four films, both the cass and the content, are very interesting.

　

However, compared with the National Day file and the May Day file in 2017, these four films on New Year’s Day file this year seem to have a poor reputation, and some films even make people somewhat disappointed.

　

Although "Worry-Free Grocery Store" has a large number of small fresh meats starring, the early screening made the word-of-mouth collapse, and the follow-up filming has been insufficient. The former 3, which focuses on urban love, is not optimistic among the remaining three films, and the proportion of films is the lowest, not exceeding 20%.

　

The next day, the number of films dropped by 2%, but the single-day box office rose all the way, ranking first in the single-day box office.

Ranked as the single-day box office champion

　

Nowadays, this kind of movies that attack the box office by word of mouth emerge one after another. In fact, there have been similar films before, such as "33 days of lovelorn" and so on.

　

What is the magic of this movie in the story?

　

In fact, it is very simple, that is: the story goes away!

Looking at the comments in the cat’s eye movies, many comments on watching movies say,"It pokes tears" and "I cried my eyes and nose."… … This can naturally understand why the cat’s eye movie can gain a reputation of 9.2 points.

Comments from cat’s eye movies

The director said that in fact, the stories in the movie are all stories from friends and brothers around.

　

As we all know, urban romantic comedies didn’t have a high box office in the past, and the most important thing is that it is difficult for the audience to resonate. And "Real, not nonsense, grounded",has become the most important key to tell the" predecessor story ".

The rules are always common, and the story is the soul of the film. Even if the special effects are cool, only when the story is in place can we really "catch" the audience.

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