On Sword in Dakaya State： How to Let a Hundred Flowers Bloom in Online Movies in the Touch Screen Era
Group photo of guests at the online movie summit forum
Cctv news(Reporter Chu Xiaoji, Li Wenxue) With the vigorous development of the Internet, online movies have attracted more and more attention. At the second Hainan Island International Film Festival held in Sanya, the "Internet Film Summit Forum" was specially set up. Many big coffees discussed the distribution trend of online movies with the theme of "New release, new sales and new profits of online movies in the era of screen melting".
Participants in the forum included Lin Zhenzhao, founder and director of Zhongle Film and Television, Xie Fei, director, screenwriter and producer of mainland China, Li Jie, head of Alibaba Entertainment Film Business, senior vice president of Alibaba Pictures and president of Taobao Film, Yin Chao, founder and CEO of Amoy Dream, and others.
Lin Zhenzhao: The content of online movies should be in full bloom.
Director Lin Zhenzhao believes that the content of online movies is based on the audience’s preferences, which leads to the serious homogenization of online movies in China, which is unfavorable to the development of the whole online movie.
Lin Zhenzhao said that film creators should study themselves first, then the audience, and find their own style and orientation, so as to keep their original heart. "Only by defining our own style first can we create a variety of flowers in the future and provide diverse choices for the audience." Lin Zhenzhao said.
Xie Fei: Try to improve the online marketing model of movies.
Xie Fei believes that the development of Internet has had a revolutionary impact on the mode of production of human beings. As far as the film field is concerned, the combination of internet and film is the general trend of its development. "In the future, the Internet will not only be a platform for film broadcasting, but also the main channel for film marketing". Xie Fei said. Therefore, Xie Fei suggested that the practitioners in the whole industry should change their ideas, continue to deepen the reform, and try their best to improve the online marketing model of movies.
Li Jie: The content of online movies should be more in line with the tastes of young people.
As a type of movie, the core of online movie is its story. Li Jie believes that whether an online movie can be loved by the audience and thus make a profit depends on whether the story can touch people’s hearts. As a new film category, Li Jie believes that online movies are more dynamic than cinema movies, with richer themes to choose from and easier to attract young people to watch. Therefore, Li Jie said that if online movies want to achieve further development in the future, their content should be more in line with the tastes of young people.
Yin Chao: Online movies need to attract more young creators.
Different from traditional movies, online movies are very avant-garde in terms of content and expression. Yin Chao believes that it is imperative to cultivate more creative practitioners.
He called on major production companies to pay attention to the cultivation of young talents, provide them with opportunities to show their skills and attract more young creators to participate.