99,800 seal 06 may become the last straw to crush 260,000 seal owners.

The 99,800 seal 06 will probably become the last straw to crush the 260,000 seal owners.

Recently, Seal 06, a plug-in hybrid car equipped with BYD’s brand-new fifth-generation DM technology, went on the market. With its 2100 km long battery life, 2.9 liters of ultra-low fuel consumption and 99,800 ultra-low price, it has become one of the hottest models on the Internet.

The online evaluation of Seal 06 can be roughly divided into three voices, one is the voice of supporters praising and cheering, the other is the voice of competitors slandering and suppressing, and the third is the voice of BYD Seal’s old owner cursing his mother from the heart.

As the owner of a 2022 700km rear-drive long-life seal, many riders in my group are already voicing their anger. Their anger is all concentrated in one point: BYD, we have no problem with you to build a 100,000-class plug-in hybrid car with high cost performance, but why did you name it Seal 06?

For 2022 seal owners, the name seal is sacred. It is synonymous with BYD’s high-end pure electric sports car, and it is the main force of BYD against Tesla model 3. Yes, BYD’s positioning of seals was like this at that time.

However, this Seal 06, although named Seal, has nothing to do with the original seal at all, and has nothing in common in appearance, and its positioning is even more different. Seal was originally a high-end pure electric sports car, with a sporty coupe with a drag coefficient of 0.219Cd, and the interior materials are high-end and high-grade. In contrast, the current seal has the fastest acceleration of 3.8 seconds per 100 kilometers. In addition to running 2100 kilometers and 2.9 liters with full oil and electric energy, it is only a 100,000-class national car that "disappears from everyone" in other aspects.

The IP of "SEAL" was transmitted to SEAL 06, which was basically completely screwed up by BYD.

In fact, the positioning of BYD’s seal family has been declining in the past two years. In 2022, the price of seals was between 212,800 and 289,800, of which the 700-kilometer long-life version in the early 260,000 s was mainly sold.

In 2023, BYD launched a Seal Champion Edition, the price of which dropped to the range of 189,800-279,800, and the entry price of the 700-kilometer long-life version dropped to 222,800.

In 2024, BYD launched another seal glory version, and the price dropped again to the range of 179,800-249,800, of which the entry price of the 700-kilometer long battery life version was 202,800.

I almost forgot to say that in 2023, BYD also launched the Seal DM-i. Although it is called Seal, it is actually a face-changing model of Han DM-I, but at least its headlights are the same as seals. We also recognize it if we insist on this name.

At present, the price of seal DM-i is in the range of 149,800-219,800, and the top matching price is almost the same as the entry price of seals in the early generation. Although the appearance of seal DM-i objectively boosted the sales of seal families, the value orientation of seal IP has been seriously reduced at this time, and it has bid farewell to the "high-end" sequence.

Now BYD has produced a 99,800 Seal 06, which was originally two unrelated cars. This naming has once again depressed the value orientation of the seal family, and it is no wonder that it will cause dissatisfaction among the original seal owners.