From 199,900, Extreme Yue 07 went public, and Extreme Yue started a turnaround.

The more 07 is in place, the more you turn over and fight.

On September 10th, Extreme Yue 07 was officially listed, and its listed equity price was:

• 660 km standard version of 199,900;
• 880 km long battery life version of 219,900;
• The 770 km performance version is289,900.

In addition, Extreme Yue 07 also gave free half steering wheel, comfortable suit (including heating and ventilation of the whole car seat) and other rights and interests.

As the second model of Extreme Yue, Extreme Yue 07 was born with the task of playing a beautiful turnaround for Extreme Yue.?After all, the first model of the Extreme Yue, the current market performance of the Extreme Yue 01, is still difficult to make the Extreme Yue stand out in the brutal elimination of the new energy vehicle market.

Interestingly, the day when Extreme Yue 07 was officially listed happened to be the day when Apple and Huawei held a new product launch conference.

The unexpected collision between the launch date and Apple and Huawei, which have a flood of traffic, will inevitably affect the attention of Jiyue 07, which also echoes the fate of Jiyue 07, who was born to help Jiyue turn over and make it stand out in the knockout of the new energy automobile market.

Design is one of the key selling points that Extreme Yue 07 can play best.

As early as this year’s Beijing Auto Show, the design of Extreme Yue 07 officially met with users. From the appearance of the official appearance, the design of Extreme Yue 07 has been receiving rave reviews.

As a whole, Extreme Yue 07 adopts the same design language as Extreme Yue 01. Whether it is the shape of the slip back, the smooth lines, the element composition of the front and rear light groups, and the curved surface of the doorless door panel, Extreme Yue 07 and Extreme Yue 01 are basically the same. Moreover, compared with most pure trams, Extreme Yue 07 and Extreme Yue 01 rarely look bloated in shape.

However, although Extreme Yue 07 and Extreme Yue 01 use the same design language, the design elements of Extreme Yue 01 have not been completely copied to Extreme Yue 07, and some new details are still worth noting.

For example, Extreme Yue 07 didn’t place four small lights showing the electric quantity at the side skirt of the car body like Extreme Yue 01, but replaced it with four small blue lights showing the intelligent driving state around the car body; In addition, Extreme Yue 07 also adopts the design of hidden water cut, which makes the side look more concise, complete and smooth.

There is another detail change in the design of Extreme Yue 07, which is not easy to be noticed by people, but it has cost a lot of money-the position of A column.

According to Xia Yiping, CEO of Extreme Yue, in order to make the lines of Extreme Yue 07 more beautiful, compared with Extreme Yue 01, A of Extreme Yue 07 moved back by 65 mm, and it cost 300 million yuan to realize this structural change.

For the sake of extreme value of 07, extreme value can be said to be at all costs.

Xia Yiping is also very confident about the value of the Extreme Yue 07. He said that the Extreme Yue 07 will be the best-looking car in the next 20 years. In fact, 20 years is the growth of a generation. The Extreme Yue 07 will affect the aesthetics of a generation of cars. The smart car design in the next 20 years will have a great shadow.

Coming to the interior, Extreme Yue 07 has dimensions of 4,953 mm, 1,989 mm, 1,475 mm in length, width and height, and a wheelbase of 3,013 mm, which lays a "big" foundation for the comfort of the space.

In terms of interior design, the overall design of Extreme Yue 07 is similar to that of Extreme Yue 01. There is no turn signal lever and physical gear shifting mechanism, and a 35.6-inch screen with a resolution of 6 K is placed on the instrument panel.

The steering wheel is still dominated by a half-width steering wheel, but the half-width steering wheel of Extreme Yue 07 adopts the fifth-generation half-width steering wheel. According to Xia Yiping, Extreme Vietnam spent 20 million yuan to develop the fifth-generation half steering wheel.

The half steering wheel of Extreme Yue 07 is quite different from that of Extreme Yue 01-the buttons are roller-type, and the arrangement of left and right turn signal buttons and the arrangement of wiper and high beam buttons are changed to up and down structures.

Compared with Extreme Yue 01, the half steering wheel of Extreme Yue 07 is obviously easier to use.

At the same time, the double 50 W wireless charging island platform, storage compartment and cup holder of Extreme Yue 07 have also been completely arranged, which has good practicability.

In terms of seats, the riding experience of Extreme Yue 07 is more comfortable. According to the actual experience, the wrapping of the Extreme Yue 07 seat is not bad, especially the support of the shoulder will be more.

Generally speaking, the interior of Extreme Yue 07 is more home-oriented than that of Extreme Yue 01.

Xia Yiping said that 2024 was a year of intellectual driving and AI explosion. For the level of intelligence, in the car of Extreme Yue 07, Extreme Yue still made great efforts.

In terms of intelligent driving, the PPA of Extreme Yue has become a thing of the past. The delivery of Extreme Yue 07 is equipped with the latest generation of pure visual intelligent driving system-Apollo Self-driving.

In hardware, Extreme Yue 07 is equipped with 11 high-definition cameras, 9 millimeter-wave radars (4 of which are door-mounted), 12 ultrasonic radars, 2 high-precision positioning units and dual NVIDIA Orin-X intelligent driving chips.

In software, Extreme Yue 07 adopts an end-to-end scheme.

According to Wang Liang, chief architect of Baidu Intelligent Driving and chairman of IDG Technical Committee, there are two schools of intelligent driving with end-to-end as the core technology, one is the complete end-to-end of One model; The other is hierarchical and two-stage end-to-end, which includes two big models: perception and decision planning. ASD chose the latter.

The reason for this choice is that Wang Liang said that the complete end-to-end of One Model is a black box system, and it is difficult to control the output content of this system, and it is also difficult for engineers to debug the logic of the system when making decisions. In terms of specific performance, the complete end-to-end upper limit of One Model is very surprising, but the lower limit is also very speechless.

For the two-stage end-to-end, Wang Liang said that this scheme is more conducive to collecting long tail data and iterating the model, which can ensure the upper and lower levels of intelligent driving at the same time.

Based on two-stage end-to-end ASD, the obvious value improvement brought by Extreme Yue 07 to users in intelligent driving is mainly reflected in three aspects.

The first is driving. According to official data, ASD can perform 5,000 operations per millisecond, so as to achieve a smoother and more efficient bypass and obstacle avoidance during driving.

Secondly, active safety, official data show that the maximum braking speed supported by the AEB of the polar crossing 07 reaches 100 km/h. In addition, Extreme Yue 07 also supports AEB in corners to reduce the collision risk when ghost probes occur.

Finally, parking, Extreme Yue 07 supports automatic parking under dark conditions and ultra-narrow parking spaces, and the automatic parking scene has been further expanded.

In addition, according to Xia Yiping, by the end of this year, all places where Baidu maps can be used nationwide can be used as far as ASD.

It is worth mentioning that the ultra-smart driving has two more interesting small functions.

The first is the automatic turn signal. As long as the navigation is turned on, Extreme Crossing 07 can automatically turn on the turn signal in advance, regardless of whether it enters the ASD intelligent driving state or not.

Followed by automatic shifting. At present, the automatic gear shifting of Extreme Yue 07 is only supported when the vehicle starts. After getting on the bus, the user can automatically judge whether to put forward gear or reverse gear when starting through the path when parking. After that, Extreme Yue 07 will also support automatic shifting in more scenes, such as turning around at intersections.

Of course, users can turn off these two functions if they are not used to them. At the same time, in Xia Yiping’s view, getting on the train with these two functions can better let users understand why there is no turn signal lever and physical shift mechanism.

Xia Yiping said that many people say that some designs are anti-human, but they are actually not anti-human designs.Things that need to get out of the comfort zone, such as study, fitness and independent thinking, and difficult and correct things are all anti-human, and it is these anti-human things that promote social progress.

Xia Yiping also boldly predicted that two years later, more smart cars will take off the turn signal lever and physical gear shifting mechanism. Because in Xia Yiping’s view, this is what smart cars should look like.

In the intelligent cockpit, the Extreme Yue 07 is equipped with Qualcomm Snapdragon 8295P chip, which lays a hardware foundation for users to operate silky on the 35.6-inch fishscreen. Xia Yiping even said that the car will not be stuck for ten years.

At the same time, Extreme Yue has also reached a cooperation with Tengxunda. Tencent’s Game will be premiered in Extreme Yue 07, and users can play 3A games such as Black Myth Wukong and Genshin Impact in the cockpit.

As a smart car from the vast architecture of Geely SEA, the handling ability of Extreme Yue 07 can not be ignored.

In terms of handling, the suspension of Extreme Yue 07 adopts the combination of front double wishbone and rear H-Arm multi-links. This suspension combination, coupled with the motor with the maximum power of 530 kW, the fastest acceleration of 3.50 seconds and the foundation of vast architecture, I believe that the Extreme Yue 07 will also have a good performance in handling.

As for the intelligence and control ability of Extreme Yue 07, you can continue to pay attention to our evaluation content.

Extreme Yue 07 is a key product for extreme Yue to reverse brand momentum and sales performance.

Since the official listing of Extreme Yue 01 at the end of October last year, it has not aroused much market splash, resulting in the extreme Yue has not completely opened up the situation in the new energy market. According to the official WeChat official account of Extreme Vietnam, on September 2 this year, Extreme Vietnam first announced some monthly sales since the listing of Extreme Vietnam 01-444 units in June; 1,019 units in July; 2,117 in August.

Although the sales volume has increased, it is still not excellent. The more urgent it is to fight a beautiful turnaround through the extreme 07.

Judging from the product strength of Extreme Yue 07 itself, in the face of Xiaomi SU7, Extreme Krypton 007 and pure electric cars with the same price, Extreme Yue 07 still has obvious product characteristics and very competitive product value.

However, in terms of products, Extreme Yue 07 is facing a significant problem-the product functional design of a small number of people has raised the adaptation cost of users, and the high adaptation cost of users has further raised the explanation cost of Extreme Yue to users.

A typical example is the key-type door opening design. Push-button door opening is a relatively small door opening design method in the current market. For this design, some users feel that in the event of an accident, the door cannot be opened. In order to prove the safety and stability of the key-type door opening of Extreme Yue 07, Extreme Yue recently even gave it a test of rolling twice on a 20 m high slope.

In addition to the push-button door opening, the relatively small designs such as canceling the turn signal lever and automatic turn signal/gear shifting on the Extreme Yue 07 are actually facing similar problems.

Of course, to sell a car well, it is not enough just to have a strong product. Brand influence, number of channels and delivery ability are equally important. In fact, in these aspects, Extreme Vietnam is indeed stepping up remedial classes at present.

In terms of brand, Xia Yiping is currently broadcasting or publishing content frequently on mainstream social media platforms to create personal IP to expand the brand awareness of Chaoyue.

In terms of channels, according to official website, Jiyue currently has 133 operating sales stores (including 42 in pop-up shop) in China, and the lineup of stores has already begun to take shape.

In terms of delivery capacity, the recent monthly delivery volume has reached more than 2,000, and there has been a capacity bottleneck. It can be seen that even if a large number of orders flood in, it is very difficult to catch them. However, according to the official, Extreme Vietnam has already started to solve the problem of capacity bottleneck. The production capacity of Extreme Vietnam 07 should be relatively more optimistic.

A more positive signal is that Baidu Li Yanhong and Contemporary Amperex Technology Co., Limited Zeng Yuqun were both present at the 07 conference, while Geely Li Shufu sent a blessing video and said that they would continue to support the development of the company. This may mean that Extreme Vietnam will have very rich resources to support this turnaround battle with Extreme Vietnam 07.

On the whole, in order to make a good turnaround, Ji Yue has clenched his fist and made comprehensive preparations as much as possible. Xia Yiping also said at the 07 conference site:

Let’s fight!